You cannot press pause on your business once it is up and running, but you will have to continually work towards growing it.
If you have established a business and want to grow it, here are three ways to help grow your business in 2019:
1. Develop Content to build brand awareness
You need to develop a content marketing strategy to grow your business. To build a successful content marketing strategy, you will need to:
Establish a mission statement, which involves you defining a target audience and produce content you will use to reach these individuals.
More specifically, to create a mission statement and come up with goals, you need to perform research. Find out who you are targeting, the methods you will use to attract them and generate traffic for your business, and anything that will help you reach your ultimate goal of building brand awareness through content. The different types of content you can create include: Blogs, Infographics and Social media posts.
2. Obtain online reviews and recommendations
Online reviews and personal recommendations have become extremely important tools for businesses looking for growth. With 93% of people regularly reaching online reviews and 85% of them trusting online reviews, it is no surprise that online reviews are receiving the same importance as personal recommendations. If you want to obtain online reviews and recommendations for your business, you will need to: Engage with customers. First of all, select review websites that attract dedicated users, with results that show up in Google when people search for your business name.
Then ask for a review after your customers have bought something from your business. Ask them for a review via phone, email, postcard, text message, postcard, or in-person, if applicable. Give them an incentive to leave a review.
3. Improve your reach on social media
In order to improve your reach on social media, you need to attract customers to follow and like your page on Facebook, Twitter, Instagram, Snapchat, and more. To increase your social media reach, consider the following:
If you have a blog, see the share counts to see what platform your customers are sharing your posts on the most.
Optimize your social media profile (develop an easy to recall username, a recognizable picture or brand logo, keyword rich descriptions, and trackable link your website).
Understand your customers demographic information (gender, relationship, status, age, education level, language, interests). Then create targeted advertising campaigns using this information, to reach a similar audience.
If you want to grow your business in 2019, follow these three ways to do so.