Business Tips

Videos

Articles

product review

Business Opportunities

Health Care

Product News

House Help

Home Carousel

Fun and Entertainment

Events

Education and Learning

Personal Care

Workplace

Featured

Technology

Business News

Smartphones

Coronavirus

Data

Well Being

Scientific Breakthroughs

Discover the ideal social media posting frequency for new businesses. Learn how often to post on each platform to maximize engagement and grow your audience.

How Often Should New Businesses Post on Social Media?

Social media is an essential tool for businesses, influencers, and content creators looking to grow their audience and engage with their followers. However, one of the most common questions people ask is: how often should I post on social media? The answer depends on several factors, including the platform, your audience, and your content strategy. This blog will break down the ideal posting frequency for different social media platforms and provide tips on maintaining consistency without overwhelming your audience.

<img src="https://cmsapi.rateusonline.com/public/uploads/2025/03/philip-oroni-Ed-ec5NLsvA-unsplash.jpg" alt="undefined" style="height: auto;width: auto"/>

Understanding the Importance of Posting Frequency
Before diving into specific recommendations, it\\\'s important to understand why posting frequency matters. The right posting schedule helps:
- Increase Engagement: More frequent posts give followers more opportunities to interact with your content.
- Maintain Visibility: Social media algorithms prioritize active accounts, ensuring your content gets seen.
- Establish Brand Authority: Consistently sharing high-quality content builds credibility and trust with your audience.
- Drive Traffic: More posts mean more chances to direct users to your website, products, or services.
<h4>Recommended Posting Frequency for each Platform</h4>
<h3>1. Facebook</h3>
Ideal Frequency: 1-2 times per day
Facebook’s algorithm favours high-quality content that engages users. Posting once or twice a day is optimal for keeping your audience engaged without overwhelming them.
•	Best Times to Post: Between 9 AM – 3 PM, especially on weekdays.
•	Content Suggestions: Blog posts, videos, live streams, customer testimonials, and industry news.

<img src="https://cmsapi.rateusonline.com/public/uploads/2025/03/sumaid-pal-singh-bakshi-YYbMPLmO4cc-unsplash.jpg" alt="undefined" style="height: auto;width: auto"/>

<h3>2. Instagram</h3>
Ideal Frequency: 3-7 times per week
Instagram rewards consistency, but quality matters more than quantity. Posting at least three times a week ensures your brand stays relevant, while daily posting can maximize engagement.
- Best Times to Post: 11 AM – 2 PM or evening hours (7 PM – 9 PM).
- Content Suggestions: High-quality images, reels, carousels, stories, and IGTV videos.
- Stories Frequency: Aim for 3-5 stories per day to maintain engagement.
<h3>3. Twitter (X)</h3>
Ideal Frequency: 3-5 times per day
Twitter is a fast-paced platform where frequent posting is encouraged. Sharing multiple times a day increases visibility and interaction.
- Best Times to Post: 8 AM – 10 AM, 12 PM – 3 PM, and 5 PM – 7 PM.
- Content Suggestions: Industry news, updates, memes, polls, Q&amp;A, retweets, and customer interactions.
<h3>4. LinkedIn</h3>
Ideal Frequency: 3-5 times per week
LinkedIn is a professional networking platform, and posting daily isn’t necessary. A few high-quality posts per week are enough to engage your audience.
- Best Times to Post: Tuesday – Thursday, 7 AM – 10 AM or lunchtime hours.
- Content Suggestions: Thought leadership articles, company updates, career advice, and industry news.

<img src="https://cmsapi.rateusonline.com/public/uploads/2025/03/getty-images-Uu4kfMSXzjA-unsplash.jpg" alt="undefined" style="height: auto;width: auto"/>

Also Read: <a href="https://www.rateusonline.com/what-are-the-15-best-ways-to-advertise-my-uk-business-on-a-small-budget-in-2025" target="_blank">What Are the 15 Best Ways to Advertise My UK Business on a Small Budget in 2025?</a> 
<h3>5. TikTok</h3>
Ideal Frequency: 1-3 times per day
TikTok’s algorithm prioritizes fresh and engaging content, so posting frequently can help you grow faster.
- Best Times to Post: 6 AM – 9 AM, 12 PM – 3 PM, and 6 PM – 10 PM.
- Content Suggestions: Short-form videos, trends, challenges, and educational content.

<img src="https://cmsapi.rateusonline.com/public/uploads/2025/03/getty-images-M8j_mXNTdxI-unsplash.jpg" alt="undefined" style="height: auto;width: auto"/>

<h3>6. Pinterest</h3>
Ideal Frequency: 5-15 times per day
Pinterest is a search engine-based platform were frequent pinning increases visibility. Spacing out pins throughout the day improves engagement.
- Best Times to Post: Evening hours, especially between 8 PM – 11 PM.
- Content Suggestions: Infographics, DIY tutorials, product showcases, and blog posts.
<h3>7. YouTube</h3>
Ideal Frequency: 1-3 times per week
<a href="https://www.youtube.com/@rateusonline2414" target="_blank">YouTube </a> focuses on long-form video content, making quality more important than frequency. Posting weekly ensures audience retention and steady growth.
- Best Times to Post: Thursday – Sunday, 5 PM – 9 PM.
- Content Suggestions: Tutorials, vlogs, interviews, and behind-the-scenes content.

<h3>8. Snapchat</h3>
Ideal Frequency: 5-20 times per day (for stories)
Snapchat thrives on frequent content updates, particularly for brands and influencers looking to stay top of mind.
- Best Times to Post: Throughout the day, especially in the evening.
- Content Suggestions: Behind-the-scenes footage, promotions, and interactive stories.

<h3>Tips for Maintaining Consistency</h3>
1. Create a Content Calendar: Plan your posts in advance to ensure consistency across all platforms.
2. Use Scheduling Tools: Tools like Buffer, Hootsuite, and Later can automate your posts, saving time and effort.
3. Engage With Your Audience: Responding to comments and messages increases engagement and builds a loyal community.
4. Monitor Analytics: Track performance metrics to determine the best posting times and adjust your strategy accordingly.
5. Repurpose Content: Modify one piece of content to fit multiple platforms, reducing the need for constant content creation.
6. Balance Quality and Quantity: Prioritize valuable, well-crafted content over frequent but low-quality posts.
<h4>Adjusting Your Strategy Over Time</h4>
The ideal posting frequency isn’t set in stone. Factors like audience behaviour, industry trends, and platform updates can impact what works best. Regularly analyse your performance data to optimize your posting schedule. If engagement drops, experiment with different posting frequencies until you find the sweet spot.
<h4>Final Thoughts</h4>
There’s no universal rule for how often you should post on social media, but understanding platform-specific best practices can help you create an effective strategy. The key is to find a balance between staying active and maintaining high-quality content. By posting consistently and engaging with your audience, you can build a strong social media presence that drives growth and enhances your brand.

How Often Should New Businesses Post on Social Media Platforms?

students-at-performing-arts-school-playing-in-band-Y7UEFTZ

Students At Performing Arts School Playing In Band At Rehearsal

Looking for an absolute answer for "When is the right age to start singing lessons for kids?” Get to know the right time with this article.

Singing Lessons For Kids? When Is The Right Time ?

There is no right age when your kids should start having voice lessons. The fact of the matter is that there are various methods of learning, various vocal exercises and techniques, and various areas of voice that are important for a kid to learn in different stages of the development of vocal cords or folds. That’s why it’s important to opt for <a href="https://www.rateusonline.com/directory/categories/vocal-lessons">singing teachers UK</a> who understand these changes and offer singing lessons for kids that keep your child’s voice in perfect shape and health. This article discusses the different stages of development that will allow you to understand how vocal coaches UK can help your kid to sing correctly in each one.
<h2>Singing Lessons for Kids</h2>
<img class="img-fluid alignnone wp-image-7929 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/12/future-stars-singing-together-a-favorite-song-TA4UU7U.jpg" alt="two kids having singing lessons together " width="1200" height="800" />

There’s a serious and ongoing debate between music experts and professionals. Some of them say that you should not opt for professional singing classes for kids until they reach puberty. On the other hand, some experts suggest that voice lessons for kids can help them become a great singer. Singing lessons for kids requires a great amount of effort, focus, and most importantly time. 

At first, the focusing is not very much involved as compared to expecting your kid to perform perfectly at sight reading or ear training. In simple words, a kid has to be at a certain age in order to concentrate for about 30-40 minutes on something to start practicing and learn. Additionally, each kid had a different concentration span. However, you can schedule a few online singing lessons UK with a vocal coach to judge your kid’s behaviour. It will allow you to understand whether voice lessons for kids can help your child or not.
<h3>How Do Your Child’s Vocal Cords Act Before Puberty?</h3>
The younger the kid the thinner and smaller the vocal cords. Additionally, there are also no visible and calculable differences between pre-pubescent females and pre-pubescent males. It’s important to note that when an adult singer sings low notes, his/her vocal cords usually become big and think. Whereas, when s/he sings the high note the opposite is true, and his/her vocal cords become small and thin. Therefore, the young kids’ tessitura (the most comfortable and natural place to sing) is lighter and higher because of the very nature of their vocal cords. That’s why it’s difficult for them to sing, especially the lower notes. 

This is the most significant reason why many experts argue that it’s not a wise choice to opt for singing lessons for kids at a very young age. They say that it can hurt their voice, however, research and science doesn’t back their claim. <a href="https://www.schoolofrock.com/resources/vocals/what-is-the-best-age-to-learn-to-sing" target="_blank" rel="noopener noreferrer">SchooloFork states</a> that singing lessons are good for every child after 7 years of age. 
<h3>How Should Your Kid Sing Before Puberty?</h3>
It’s best for the pre-pubescent kids both female and male to sing mostly in the higher range. Moreover, they should concentrate on a repertoire that can comfortably (without hurting) sit high. Your kids need to avoid singing the songs that are too low especially if they’re in elementary age. You also have to make sure that the singing teachers UK you opt for offer singing lessons for kids that don’t involve low pitch songs. The kids won’t be able to sing in the lower range because their vocal cords for that are still under development. Not only can it hurt them but they also won’t be able to produce any healthy sound. It can also wear on your kid’s developing voice that can keep him/her from improving the vocal range.
<h3>Vocal Cords During Your Kid’s Puberty!</h3>
<img class="img-fluid alignnone wp-image-7930 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/12/male-and-female-students-singing-in-choir-with-tea-3MGZNFS.jpg" alt="Students Singing In Choir" width="1200" height="800" />

Keep in mind that the age of puberty is the most delicate as well as an important stage of vocal development. You’d most probably already know that in puberty both of the genders undergo drastic vocal, body, and emotional changes. If your kid is a girl then she will start undergoing these changes at the age of 10-14 years. During that time, she will experience dramatic changes in her vocal cords as they’ll become thicker. Most of the time it results in unsteadiness, huskiness, and a little breathiness in the voice. 

Pretty much the same is the case with the vocal cords of a male kid during his puberty that causes a pitch drop in the voice. The difference is that males will still be able to sing in the high range. Experts suggest that it’s important for a male kid to keep practicing high range during puberty. It will allow him to keep his upper range intact even after puberty.
<h3>How Should Your Kid Sing at the Age of Puberty!</h3>
The singing lessons for kids that you opt for must not ask your female kid to sing loudly during her puberty. It is of great importance because it can harm her changing voice. Most vocal coaches UK understand it and focus on light singing during that time and allow female kids to explore singing repertoire in low, middle, and high ranges. Additionally, female kids in their puberty experience the inability to close their vocal cords properly that causes breathiness. However, good teachers offering singing classes for kids know how to correct it by various techniques. 

On the other hand, a male singer needs to sing high, middle, and low notes in the upper soprano head register, middle mix register, and lower chest register. It will allow him to reach his full potential and maximize his singing range even after puberty. The use of the upper soprano head is mostly neglected. You have to make sure that voice lessons for kids that you select consider this register. By far it is the most important register that allows a male kid to keep the high range intact. It’s also equally important for a male kid during his puberty not to sing too soft or too loud. It will allow him to maintain his vocal cords through a healthy transition.

During puberty or the voice development stage, for both female and male natural vibrato takes its place in the voice. It must not be consciously made or manufactured by any means.
<h3>Scenario After Puberty!</h3>
The vocal development in humans doesn’t stop even after full maturity (18 years). However, the vocal cords both in male and female reach full maturity by then. That’s why it's important to continue learning new techniques if your kid still wants to sing. 

One of the most important things that the singing classes for kids should focus on regardless of the vocal development stage or age is the support of the singer’s voice with his/her body and correct diaphragmatic breathing.
<h3>So, the Right Age to Start!</h3>
History tells us that the most successful and popular singers started taking singing lessons for kids at a very young age. The results can be mind-boggling if the kids are correctly taught and instructed. So, the answer is simple as stated earlier, that there is no right or wrong age to start taking voice lessons for kids. The only thing to keep in mind is that your kid is taking the right instructions regarding the right techniques at the right time and the stage of vocal development. 
<h2>Benefits of Taking Kids Singing Lessons</h2>
If you hire an excellent vocal coach to give correct singing lessons for kids, s/he can be the very first step to:
<h3>Nurture Your Kid’s Talent</h3>
<img class="img-fluid alignnone wp-image-7931 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/12/singing-and-playing-on-musical-instruments-with-my-7GK74U7.jpg" alt="Singing and playing on musical instruments with my mommy" width="1200" height="799" />

Teaching children anything at a very young age is not an easy task. It can undoubtedly induce healthy vocal habits and it can also develop a good taste and passion for music. Taking singing lessons at a young age can nurture your kid’s talent in a more relaxed and better manner as compared to young adults. So, with the right voice lessons for kids, the young talent can blossom incredibly. 
<h3>Develops Better Brain Function</h3>
Singing lessons for kids is not only about learning to sing. It can help your kid in various ways such as exposure, personality development, and more. The research and studies show that singing classes for kids help them to expand and nurture their motor skills, improves coordination, and enhances brain development. These factors can help kids to also develop new ways to communicate and express themselves.
<h3>Connects with Others</h3>
You must have already heard or read it somewhere that music is a universal language. Singing lessons for kids help them to connect and communicate with others. It can even transcend countless cultural differences and beliefs. Not only does it help them to connect to others but it also opens up their inner and outer world. They learn many new things through artistic expression and creativity. All of these benefits put positive effects on the well-being and health of your kids. 

Conclusion

Every kid can have an incredible voice if trained properly and the singing coach plays the most vital role in that. You can find the best ones by searching “best singing classes for kids near me” on google search. Moreover, we recommend you to opt for online courses such as Zoom or Skype singing lessons UK, because of the current situation of the world. Whatever you do, make sure that your kid gets the right instructions and the right time to develop a strong, healthy, and beautiful voice.

When Should Your Kids Start Having Voice Lessons?

online-music-lesson-smiling-guy-with-guitar-looks-5MPDEN7

Online music lesson. Smiling guy with guitar looks at smartphone camera in living room interior, free space

Online music lesson. Smiling guy with guitar looks at smartphone camera

Online singing course can be rewarding if you have this online music and singing course setup at home. Here’s is a complete list that you need.

Best Online Music And Singing Course Setup - RateUsOnline

The technology is progressing with mind-boggling speed. Now we are able to do things that we couldn’t even imagine only ten years ago. It also provides us with new ideas and methods of teaching as well as learning. 

That’s why more and more teachers are opting for teaching online. Not only does it break the geographical barrier but it’s also very helpful in the current situation of the world. According to <a href="https://techjury.net/blog/elearning-statistics/#gref" target="_blank" rel="noopener noreferrer">Tech Jury stats</a>, the online teaching industry will exceed 325 billion US dollars by 2025. 
<h2>Teaching and Learning Music Online</h2>
<img class="img-fluid alignnone wp-image-7526 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/woman-using-laptop-for-teaching-guitar-online-B6XNFT6.jpg" alt="Woman using laptop for teaching guitar online" width="2000" height="1249" />

The music industry case, is no different than any of the other teaching and learning fields. The Internet provides incredible methods and techniques to connect pupils and educators from around the world that save time and money. Moreover, because of the global pandemic here, most of the institutions are closed, online singing courses allow teachers and students to continue teaching and learning respectively.

If you are looking for an online <a href="https://www.rateusonline.com/directory/categories/instrumental-lessons">music academy UK</a> amid COVID-19, you can find it online by searching “musical academy near me” in Google search. You can also find a music learning academy that offers the best free online singing lessons that can save you a lot of money. 
<h2>Tips for Online Music Lessons </h2>
But there are a few challenges as well when it comes to offering online singing lessons such as lack of audio and video clarity, technical issues, etcetera. For that matter, you must set up your teaching, or learning space as efficiently as possible with the right equipment and tools. Not only will it allow you to give or take the best online singing classes but it will also help you to teach or learn the most in the least possible time. 

Here’s a list of the most significant and helpful tips that will help you to set up an ideal teaching/learning space.
<h3>Environment</h3>
By far the environment is the most important factor that can make or break your online teaching or learning space. It’s especially important if you are a teacher because all the other people will be concentrating on your screen. On the other hand, if you’re a student, your teacher would have already sorted it out for the online singing course. But you still have to make sure that your environment is representable and suitable for online classes. You can start by eliminating all the objects that can distract your viewers. If you don’t live alone, you’ll also be needing a separate room which no one infiltrates while you’re in class.
Moreover, you also have to ensure that you have everything present that your class requires. So that you won’t have to leave during online singing course. These factors will allow you to fully concentrate and to make the most out of your online singing course.
<h3>Equipment</h3>
<img class="img-fluid alignnone wp-image-7527 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/music-production-equipment-SNJ67HQ.jpg" alt="top view of home studio music production equipment" width="2000" height="1333" />

If you’re just starting out with your online music classes, you can use the equipment that you might already have. You just need a stable internet connection and a tablet, laptop, or even a phone that has a front-facing camera. 

Bear in mind that it’s advisable to purchase a new laptop or smartphone if you possess a considerably old version. That’s because the older the machine the harder is to offer quality audio and video. You seriously don’t want your online class to freeze or cut off. But if you have a machine that is officially launched within the last two years, you don’t need to worry. It can manage the current video streaming technology without causing any trouble.
<h3>Software for Class</h3>
If you’re a student, you’ll have to choose the same software that your online teacher uses for the online singing class. However, if you’re a teacher you’ll have to opt for the software that meets all of your needs. 

You can find a number of software available in the market offering online video conferencing features such as <a href="https://www.skype.com/en/" target="_blank" rel="noopener noreferrer">Skype</a>, <a href="https://zoom.us/" target="_blank" rel="noopener noreferrer">Zoom</a>, <a href="https://meet.google.com/" target="_blank" rel="noopener noreferrer">Google Meet</a>, etcetera. All of these software solutions are free to use. Each software offers its own unique features along with the same conferencing feature. 

It’s also important to keep in mind that with the free editions, there might be some limitations such as call duration, number of attendees, etcetera. You’ll need to search for all the features and limitations each software has and choose the one fulfilling your requirements.

You might also have to use more than one software if all of your students can’t use your selected one. 

Pro Tips
<ol>
 	<li>Always have a Plan B ready for your online class. It will help you to carry on if any of your students can’t connect to the software you’re using. Moreover, keep your devices such as smartphone, laptop plugged in as video streaming drains battery drastically. </li>
 	<li>It’s also highly recommended to have a second option ready to go if for some reason you and your student can’t connect. Also, remember to keep your device plugged in while teaching as streaming video can drain a battery quickly.</li>
</ol>
<h3>Internet</h3>
<img class="img-fluid alignnone wp-image-7528 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/young-female-student-with-laptop-at-the-table-onli-4HXM85T.jpg" alt="Young female student , online singing lesson concept." width="2000" height="1334" />

The Internet plays a vital role and one of the biggest challenges of taking online classes is <a href="https://www.keycdn.com/support/what-is-latency" target="_blank" rel="noopener noreferrer">latency</a>. Latency is a delay in information transfer. It is especially critical for online singing course because you can’t assess someone’s performance without heaving him/her at the exact time. 

That’s why you must have stable internet with decent download and upload speed. You also have to make sure that your bandwidth is not restricted and provides at least 25-50 MBPS (megabytes per second) download AND 5-1- MBPS upload speed. Keep in mind that checking both download and upload speed is important. 

That’s because most of the internet service providers offer a great download speed and advertise only that. But their upload speed offering is comparatively very poor. You can check the speed by going to any of the <a href="https://www.broadbandsearch.net/blog/best-internet-speed-test-sites" target="_blank" rel="noopener noreferrer">internet speed testing websites</a>.
<h3>Pro-Tip</h3>
It’s advisable to use a wired internet connection especially on the device that you plan to use for your online music classes. If you have high-speed internet and the latest equipment, but you still experience latency, the culprit will most probably be your Wi-Fi connection. Consider using an ethernet cable that’s directly plugged in into your wired connection. 
<h3>Other Important Considerations</h3>
If you don’t have any earlier experience of taking or conducting online classes that you must practice the following. It will help you to deliver your music lecture most efficiently and effectively. 
<h4>Clear Communication</h4>
Consider speaking slowly and clearly if you are experiencing even a slight delay in communication. It will help other attendees to collaborate by processing and understanding everything you say. Moreover, the ideal method to communicate online is that only one person should speak at a time. You along with all the other students except the one performing should mute their audio. It will allow all the participants to listen to every note by keeping the whole experience ideal.
<h4>One Audio Source</h4>
Did you know that all the streaming software solutions are capable of highlighting only one audio channel at a time? It certainly doesn’t mean that you won’t be able to listen to other people. It means that only one audio source will be clear at any instance. Moreover, competing and unwanted noises can also become the primary audio source. If you are conducting your class with your room window opened near a busy road, it will make it very difficult for your students to concentrate. That’s why you should set up your music lesson environment somewhere safe and pleasant.
<h4>Recording</h4>
<img class="img-fluid alignnone wp-image-7530 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/vintage-microphone-and-guitar-PEASYXC.jpg" alt="Vintage silver microphone and guitar recording for online singing course " width="2000" height="1333" />

The online conferencing software solutions also offer a recording option. It’s advisable to record your lecture and upload it on the internet after the class. It will help those students who could not attend the class to learn everything you taught in the lecture. Moreover, you can also ask your students to record their performances as well. You can listen to them later to judge their performances better. 
<h4>Light Source</h4>
While taking or giving online classes, the light source must be in front of your face and behind the screen. If you place any light source such as a bulb or window at your backside, you will appear dark and it will distract the other participants. If you have a piano light, make sure that it's not emitting light directly at your device’s camera. 
<h4>Clean Background</h4>
Your background must also be clean (unicolored ideally) where your students can see your demonstrations clearly. You can use a white or even black backdrop for that. Additionally, you’d also want your students to have the same background so that you can judge their performances in a better way. It’ll allow you to see their whole bodies to determine if they’re standing or sitting correctly as their instrument requires. 
<h2>Conclusion</h2>
Online music lectures can be incredibly rewarding regardless of the fact if you’re a student or a teacher. You just need to make sure that you follow all the tips mentioned above. We hope that you achieve success in all of your online singing course teaching or learning endeavours by following these guidelines.

If you’re a music enthusiast and want to learn music, search “singing academy near me” on google right away. You will find the best institutions near your residence to make your dream come true.

Best Online Music And Singing Course Setup

mid-section-of-female-teacher-and-girl-talking-to-S4K96GN

Caucasian female teacher wearing face mask at school, teaching children at school classroom. Education back to school health safety during Covid19 Coronavirus pandemic.

mid-section-of-female-teacher-and-girl-talking-to--S4K96GN

Learning BSL is not only good for your brain but also good to expand communication skills. This article will give you ten reasons to learn BSL. 

Top 10 Reasons You Should Learn BSL - RateUsOnline

In 2019 over 900,000 individuals in the UK were profoundly or severely deaf,  according to <a href="https://www.actiononhearingloss.org.uk/" target="_blank" rel="noopener noreferrer">Action on Hearing Loss</a>.  Out of the 900,000, nearly 24,000 individuals across the country used British Sign Language (BSL) as their first language.

Based on these numbers, it would seem obvious that universities and colleges should offer BLS to students so they can later become BSL interpreters to meet the demand. But this isn’t the case.

Since BSL was only recognized as a sign language in 2003, there are not so many registered interpreters in the UK.   Today the number of BSL interpreters ranges between 900 to 1000, and it’s very hard to make an appointment with them because they’re usually fully booked. If you want to make an appointment with them, you need to do it 4- 6 weeks earlier.

Anyone can learn BSL, whether a student, teacher, or parent. It’s not only good for your brain but also a good way to expand your communication skills. That said, this article will give provide you with ten reasons you should learn BSL.  Continue reading to learn more.

<img class="img-fluid alignnone wp-image-7498 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/sign-language-collage-with-male-hands-showing-diff-QF33WEB.jpg" alt="BSL basic concepts" width="2000" height="520" />
<h2>Why Is British Sign Language Important?</h2>
The desire for students to learn British sign language has grown over the years. We can attribute this to the need to communicate with disabled people. BSL is a lifelong skill that no one should take for granted. It’s also a dialect on its own.

British Sign language allows individuals to help people with disabilities in both hearing and speaking. Furthermore, anyone who studies sign language can land jobs easily because both public and private sectors are always searching for people qualified in British Sign Language, which is a nationwide communication language.

In addition, mastery of BLS instils a sense of cultural identity among the deaf. As such, individuals can bond with other hearing-impaired individuals.
<h2>10 Reasons You Should Learn BSL</h2>
<img class="img-fluid alignnone wp-image-7499 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/mother-and-son-communicating-with-each-other-in-si-6QMQMVQ.jpg" alt="mother and son communicating in bsl" width="2000" height="1333" />
<h3>1. Tell Better Stories</h3>
We all love a delightful story. However, stories in sign language help people create vivid and long-lasting imagery in the mind of the listeners or onlookers.

Folks who use sign language to communicate can tell awesome stories about the places they’ve visited, people they’ve met, the food they’ve eaten, and even games they’ve played without uttering a single word. And trust me, their stories will forever remain in your mind.
<h3>2. Advantages over spoken language</h3>
When you learn British Sign Language, you can use it to communicate when the spoken word is physically impossible like taking through a glass, taking underwater, at a loud music concert, talking with your mouth full, or taking from a distance.

It also lets you talk to someone without disturbing others with noise. You can tell your colleague how much you hate a movie while in the cinema interrupting no one.

3. Find work as a BSL Interpreter

With a BSL qualification recognised by a <a href="https://www.signature.org.uk/who-we-are" target="_blank" rel="noopener noreferrer">signature</a>, you can land a job as a BLS interpreter or work as a freelance interpreter and earn about £25-35 per hour.  What’s even better, you can work in more than one field.  Here’s a list of careers you can peruse:
<ul>
 	<li>Coordinating interpreter</li>
 	<li>Community interpreter</li>
 	<li>Federal court interpreter</li>
 	<li>Medical interpreter and translator</li>
 	<li>Legal or Judicial interpreter and translator</li>
 	<li>And many more</li>
</ul>
However, keep in mind that you will receive your BSL qualification after studying for about seven years.  But this should not put you off because even without a qualification you can work in several contexts as you train. Also, there’s the element of lifelong learning- education has no end.

As a BSL interpreter, you will receive different clients with different needs. You will have to use your communication and team-working skills to help them out.  You can also become a sign language translator, where you get to take English text and then sign it.
<h3>4. Become a body language expert and read everybody like a book</h3>
Like everything else in life, the more you do something, the better you get at it. The same is true for sign language. Sign language is based on body signs and sometimes subtle facial expressions.

After taking several <a href="https://www.rateusonline.com/directory/categories/education">sign language lessons UK</a>, you might be able to figure out what other people are feeling or talking about by just looking at them.  You’ll tap into people’s non-verbal communication in a way you never knew it was possible before.
<h3>5. Teach your children sign language</h3>
For a kid, it’s easy to acquire sign language the same way they gain spoken language. The muscle in a kid’s hand develops faster than their mouths, so teaching them signing earlier can be the best option for early communication, especially if the child can’t utter a word.  When your child’s first language is sign language, they will often “babble” with their hand rather than their mouth.

Additionally, learning how to sign at a young age can change the entire course of a child’s life. It will help them land great work opportunities and expose them to an amazing community with a rich history.

Schools offering BLS lessons and BLS clubs are the perfect way to encourage your kid to learn the basics of sign language.  Sign language will certainly give children a great head start.
<h3>6. Boost your communication prowess</h3>
<img class="img-fluid alignnone wp-image-7500 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/female-teacher-and-girl-wearing-face-masks-talking-YXAEPUW.jpg" alt="Caucasian female teacher wearing face mask at school, teaching children at school classroom." width="2000" height="1333" />

If you’re able to communicate via sign language, you can overcome any communication barrier.  Even if you’re still in the learning phase, don’t worry! Over time you won’t have any problem communicating.
<h3>7. Introduces you to the deaf culture and community</h3>
Learning a new language allows you to learn about a country, its culture, and the individuals who use that particular language.  The same applies to British sign language.  By knowing how to sign, you’ll learn about the Deaf culture and Deaf Community as well as their rich history.

Don’t miss out on being part of this cool section of society because of the language barrier. Even learning a simple greeting can help you interact and integrate with the deaf in your community.
<h3>8. Meet people and make friends</h3>
By learning how to sign you can get involved in various deaf communities where you can meet new people and build relationships.  Also, if you’re learning BSL with other people, you can interact with them and get to know them better, whether online or offline.

Both online and offline how to learn British sign language programs tend to have a community in social media platforms like Facebook where people can share their experience and journey.
<h3>9. Having a private conversation in a public place</h3>
You can hold private conversations in public places confidently, but this is only possible if they can’t be seen by anyone who knows sign language. Also, if you’re having a conversation about anatomy, anyone watching might develop an idea of what or who you’re talking about.

Despite the caveats we’ve mentioned, you can talk about anything you want in public and no one will know what you’re talking about. People will be clueless and amazed.

I know some children who learned sign language with their friends so they could communicate in class without their teachers knowing.
<h3>10. It’s a beautiful thing</h3>
This might not be a reason to peruse or learn BSL, but it's a reason to love it.  Signing is beautiful just the way it looks. Also, it gives millions of deaf people in the world a way to interact with people and attain independence. Simply it gives them life and liberty.
<h2>Is it better to learn ASL or BSL?</h2>
<img class="img-fluid alignnone wp-image-7501 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/11/collection-of-male-hands-gesturing-different-signs-DP9KEDV.jpg" alt="Collection of male hands gesturing different signs over white background, isolated. Collage" width="2000" height="1204" />

Determining the best sign language will entirely depend on where you live.  If you’re living in America, then you should consider learning ASL since it’s the most popular sign language there. If you’re living in the UK, consider learning BSL.

Both ASL and BSL differ significantly: BSL uses two fingers for alphabet signs, while ASL uses one hand for alphabet and a mixture of one or two hands for signs.
<h2>How long does it take to learn British Sign Language fluently?</h2>
How to learn sign language BSL, and how long does it take to become fluent, are two commonly asked questions by students who desire to peruse a BSL course.

There’s no easy answer to these questions because it depends on you and how much you’re using BSL in your daily life. Just like any other language, the more you’re immersed in it and practice, the faster you’ll learn.

Final Thoughts

We hope by now you're motivated enough to start learning British Sign Language. The truth is you will feel so happy the moment you realise you can have a conversation with someone- you can understand what a person is communicating and you can express yourself.

Yes! You might stumble in the way and even fall sometimes, but you don’t give up. You pick yourself up and continue with the journey. In no time, you’ll be fluent in British sign language.

Furthermore, you’ll realize that BSL users are very appreciative and will help you in every step of your education.  With that said, thank you for your time. Best of luck!

Reasons You Should Learn British Sign Language

good-student-plays-piano-at-a-music-school-REB83HD

good student plays the piano at a music school

good student plays  piano at a music school

Looking to choose a music school? Here are few steps that you need to follow and music teacher interview questions and answers to find the best music school

How To Choose Music School With Music Teacher Interview Q&A

Do you love music, and want to learn the art from a school that suits you the most? Music can give you the peace of the mind you need. Also, it can improve your creative thinking. By learning the music, you can enhance your discipline and creativity.

However, <a href="https://www.learnhowtobecome.org/arts-humanities-careers/music/" target="_blank" rel="noopener noreferrer">finding the right music school</a> isn’t an easy task. It is one of the toughest decisions that a music lover has to take. There are ample options out there, and you need to choose the one that’s right for you.
<h2>How To Choose Music School To Learn Music?</h2>
<img class="img-fluid alignnone wp-image-6890 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/10/woman-writing-music-76BVUFW.jpg" alt="keyboard " width="2000" height="1333" />

Here are a few steps that you need to consider to find out the best music school and <a href="https://www.rateusonline.com/directory/categories/education">singing academy near me</a>.
<h3>1. School Location</h3>
To ensure that the school you have chosen is the right one for you, you need to consider its location. 
<ul>
 	<li>You need to keep in mind how the school’s location can impact you during school time and in the future.</li>
 	<li>It is also necessary to consider the ease of reaching the location which is why the <a href="https://successfulstudent.org/top-25-music-programs-in-the-us/" target="_blank" rel="noopener noreferrer">music academy</a> has to be nearby? Nearby schools act as a good option.</li>
 	<li>Don’t forget to take your connections into account. Is the city where the institute sits where you would like all connections to be? </li>
 	<li>Remember, your instructors and mentors will have connections that will extend beyond the city where the school sits, and students might travel from all over the country. </li>
</ul>
Nevertheless, you are going to spend a lot of time in the music institute’s city. It might not be the make or break factor, but it is necessary to consider it.
<h3>2. Type Of School</h3>
Another basic thing that you need to consider is the type of school. There are mainly three major kinds of schools that you can learn about music.
<ol>
 	<li><a href="https://thebestschools.org/rankings/20-best-music-conservatories-u-s/" target="_blank" rel="noopener noreferrer">Conservatory</a></li>
 	<li><a href="https://musicschoolcentral.com/the-top-10-liberal-arts-colleges-for-music-in-the-us/" target="_blank" rel="noopener noreferrer">Liberal arts college</a></li>
 	<li><a href="https://en.wikipedia.org/wiki/List_of_colleges_and_university_schools_of_music_in_the_United_States" target="_blank" rel="noopener noreferrer">University</a></li>
</ol>
Each comes with its benefit. However, let’s take a look at a quick breakdown.
<ol>
 	<li>The conservatory is the one where you will get to study music only. It doesn’t offer any other courses.</li>
 	<li>A liberal arts college is much bigger than a conservatory. It can enroll up to 5000 students and provides majors in different subjects.</li>
 	<li>The university is the one that is associated with a regular college-like experience.</li>
</ol>
Think about your preference and figure out which is the best choice for you.
<h3>3. Programs Offered</h3>
In case you are interested in <a href="https://www.coursera.org/learn/producing-music" target="_blank" rel="noopener noreferrer">producing music</a>, make sure you don’t want a music institute that just only offers programs based on the instruments.

Similarly, if you want to learn only a <a href="https://www.musiah.com/articles/equipment-tips/piano-lessons-or-keyboard-lessons-what-is-the-difference.html" target="_blank" rel="noopener noreferrer">keyboard or piano</a> and the institute only focuses on the technical aspect of music.

Avoid contorting your passion and aspirations into programs that don’t cater to your requirements. 
<ul>
 	<li>You need to look for a music program that will fit into what you want to learn and your aim in the music industry.</li>
 	<li>Consider if you want a degree or a certificate. </li>
 	<li>In case you want a degree, think if you want to go for an associate’s or <a href="https://www.bachelorstudies.com/Bachelor/Music/USA/" target="_blank" rel="noopener noreferrer">bachelor’s degree</a>. </li>
 	<li>Knowing these aspects, you would decide on the period you want to enroll in a music college.</li>
</ul>
<h3>4. Level Of Challenge</h3>
Surely, you don’t want to enroll in a music school as the <a href="https://www.edutopia.org/blog/music-teaching-tool-maria-alegria" target="_blank" rel="noopener noreferrer">best musician</a>. The reason is pretty simple. Who are you going to look up to? 

A challenge is essential for you to grow as a <a href="https://dictionary.cambridge.org/dictionary/english/musician" target="_blank" rel="noopener noreferrer">musician</a>. However, everyone has their place. If you are around an advanced musician and you are only a beginner, you will have trouble coping up.

If the experience is not quite like what you are looking for, you might feel a little bored. However, if you entered a school where you have challenges and are surrounded by amazing musicians of similar grade, something phenomenal will happen.

If you surround yourself with good talent, you will be able to do well in your career.
<h3>5. Faculty</h3>
To achieve success as a musician, you need to pay attention to the faculty that is a music producer or musician in a good school. 
<ul>
 	<li>Look for an institute that has exceptional faculty in your area. </li>
 	<li>Finding out a school that has experienced and <a href="https://www.music.org/" target="_blank" rel="noopener noreferrer">accomplished faculty</a> is crucial for your future career.</li>
 	<li>The instructors play a significant role in your education and network opportunities as soon as you graduate. </li>
 	<li>So, you need to spend some time getting their bios, learn if they are working on any project, and find out what they have accomplished.</li>
</ul>
Make sure that you do not get caught up in the name value. Simply because you have not heard about an instructor, it does not mean that their experience is not important.
<h3>6. Scholarships</h3>
<img class="img-fluid alignnone wp-image-6891 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/10/filling-scholarship-application-form-BE4VQR7.jpg" alt="application for music school" width="2000" height="1333" />

You have to make sure that you are getting an amazing education. However, it is not necessary to go into huge debt for this.

When it comes to <a href="https://www.topuniversities.com/university-rankings-articles/university-subject-rankings/scholarships-study-10-top-performing-arts-schools-2018" target="_blank" rel="noopener noreferrer">merit-based scholarships</a>, you should know that only a few schools are generous with their scholarships. Checking out the different scholarships can be a little tricky. 

Almost all schools mention it on their website that they want to make education possible for every student who gets accepted. But you will have to find out if it means a merit-based scholarship or huge loan debt.

Every school has its policies. Also, the generosity level differs when it comes to scholarship. So, make sure that you check every detail before you enroll.
<h3>7. Alumni</h3>
The success of the music college is directly related to the students’ and alumni’s achievement. A music school might boast of an amazing program. However, if a graduate doesn’t ever make it big in the industry, there might be a problem.

It does not mean that a school should have the top world superstars exiting their doors. Nevertheless, if you have confusion between a few schools and cannot decide which the right one is, take a look at the <a href="https://dictionary.cambridge.org/dictionary/english/alumni" target="_blank" rel="noopener noreferrer">alumni</a> page.

Do not pay attention to the name; rather, check out what they have done in their life, the areas they have aced, and the kind of career path they have taken.
<h3>8. Online Or On-Site</h3>
Do you want to have hands-on experience? Or do you want to have a flexible schedule? It will help you to decide if you want online or offline classes.

Some of the main components that you need to take into account while deciding this are as follows.
<ul>
 	<li>Program availability: Usually, on-site classes offer more programs than an online one.</li>
 	<li>Cost: Without a board, room, or commute, online classes will be much cheaper.</li>
 	<li>Recorded Video Lessons: <a href="https://online.berklee.edu/music-degrees/" target="_blank" rel="noopener noreferrer">Online programs</a> offer recorded video classes. You can watch this at your own pace by rewinding.</li>
 	<li>Flexibility: If you are highly organized, the online program will suit you well.</li>
 	<li>Activities and Events: If you love attending events or activities and would love to get hands-on experience, on-site schools are the best options you have.</li>
</ul>
Remember, there is no option that is better than the other. It mainly depends on you as to what is suitable for you. In case you want to attend a music school on-site, you need to check what the faculty has to offer. 

From <a href="https://en.wikipedia.org/wiki/Recording_studio" target="_blank" rel="noopener noreferrer">recording studios</a> to the practice space, you need to check if it has it all. It has to be up to your standards.
<h3>9. Performance Opportunities</h3>
In case you are a performance major or would like to study a certain instrument, it is necessary to take the time out and research the type of opportunities the school offers. 

Make sure that you are thorough when you are doing your research. It is also better to go to a school that will help you to grow as a musician.
<h3>10. Questions To Ask Your Prospective Teachers</h3>
<img class="img-fluid alignnone wp-image-6892 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/10/teenage-students-studying-in-music-class-with-fema-P3MWFAL.jpg" alt="teacher and student at music school" width="2000" height="1330" />
<h2>Music Teacher Interview Questions And Answers</h2>
There are some specific music teacher interview questions and answers that you should know. Take a look at the questions you need to ask during the interview,
<ul>
 	<li>What is your educational and professional experience in music?</li>
 	<li>Will you review the students?</li>
 	<li>What instructional materials do you use?</li>
 	<li>What other kinds of elements are a part of the teaching activities?</li>
 	<li>Do you make students perform in various studio recitals in a year?</li>
 	<li>What kinds of music will you teach?</li>
 	<li>Do you charge for months or lessons?</li>
 	<li>What do you expect out of the students?</li>
 	<li>How much time do you spend on each student every day?</li>
</ul>
<h2>Bottom Line</h2>
Learning any type of art is a skill, and one needs to be perfect the skill in order to be an expert that trade.

Knowing how to choose music school and choosing the right one is crucial for your career. Once you have narrowed down the choices, you can talk to the students. This way, you will get to know about their experience at school. 

They will be able to tell you how the programs are like. Ask them if they are reaching their goals by learning music in the academy. 

Weigh the pros and cons of the schools that you have chosen. In the end, you will find the school that is better than all.

How To Choose A Music School?

Man carpenter in white t-shirt sitting on wooden structure and hammering a nails, against green soft focus background.

Carpenter working with wood

Here are some tips on how to differentiate between carpenters and joiners and how to find the right carpenter and joiner for your project.

Difference Between Carpenters and Joiners? How to Search them Online ?

What is the difference between carpenters and joiners? This is probably the most common question you’ll ask yourself when you need something built from wood. 

Do they do the same job, but just have different names? What sets them apart? Well, there’s no need to ask any more questions. Let's look at some facts to help your figure out the difference between the two specialities. 
<h2>The Difference Between Carpenters and a Joiners</h2>
Both <a href="https://www.rateusonline.com/directory/categories/carpenters-and-joiners" target="_blank" rel="noopener noreferrer">carpenters and joiners</a> fall under the construction industry. One of the easiest ways to spot a difference between the two is to pay close attention to their job title.

Carpenters put down floorboards, fit skirting, and window frames. In simple terms, a carpenter will construct the elements of a building on-site, whether commercial or a domestic project.

For instance, a carpenter creates the casing for concrete structures, builds shop fronts, and make shelves for retail outlets.

A joiner on the other hand produces the wood products that a carpenter fixes on-site. A joiner mostly works in the workshop, joining wood together to produce various products like window and door frames. 

The carpenter then installs these products to produce features like roof trusses and joisted floors. Here’s a list of jobs and responsibilities to make the differences clearer.

<img class="img-fluid alignnone wp-image-6583 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/09/carpenter2.jpg" alt="Female carpenter creating a chair " width="2000" height="1334" />
<h3>Typical Jobs for Carpenter</h3>
<ul>
 	<li>Fixing window frames</li>
 	<li>Fitting floors</li>
 	<li>Fitting staircases</li>
 	<li>Installing shelving and cupboards</li>
</ul>
<h3>Responsibility of a Carpenter Include:</h3>
<ul>
 	<li>Inspecting and repairing wooden fixtures</li>
 	<li>Deciding the best material, wood, and tool for a specific task</li>
 	<li>Communicating instruction to other construction workers</li>
 	<li>Executing the needs of the clients presented via blueprints or verbal interaction</li>
</ul>
<h3>Typical Jobs for a Joiner</h3>
<ul>
 	<li>Making window frames</li>
 	<li>Building stairs</li>
 	<li>Building fitted furniture</li>
 	<li>Making doors</li>
</ul>
<h3>Responsibilities of a Joiner Includes:</h3>
<ul>
 	<li>Using their knowledge to create quality products</li>
 	<li>Executing blueprint designs and verbal instructions</li>
 	<li>Making use of both hand tools and power tools</li>
 	<li>Work safely with large and heavy materials</li>
</ul>
From this list, a joiner makes components within a project, and the carpenter fixes or installs the components into a building.  In a way, carpentry and joinery can be understood as separate specialisms in the same craft or industry.

In reality, these disciplines crossover with more fundamentals of the same wood-work techniques and skill being taught.

When it comes to choosing between the two specialities for your project, it’s wise to enquire about individual expertise, particularly if it’s a specialized project.  

A carpenter can hang or balance a door, but a joiner can make far better quality replicas. Likewise, a joiner can produce stunning staircases, but a carpenter may be better skilled at fitting it.
<h2>The Relationship Between Carpenters and Joiners</h2>
In reality, a local carpenter and joiner can work closely together on larger projects like building or renovating a house. This is due to the fact they both work with similar materials and tools.   Besides, it’s most likely that a carpenter would be taught the basis of joinery and vice versa during training.

<img class="img-fluid alignnone wp-image-6584 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/09/carpenter4.jpg" alt="carpenter working on wooden crafts" width="2000" height="1333" />
<h2>How to Search Carpenters and Joiners Online</h2>
Do you wish to find neat and reliable carpenters and joiners? There are many tradesmen out there who take pride in their work, do a superb job, and clean their mess before leaving.

The following tips will help you find the best carpenters and joiners near you and avoid the few rouges tradesmen out there who are giving the rest a bad reputation. Without further delay, let’s dive in.
<h3>Recommendations</h3>
Before you can even rush online to search for a carpenter and joiner near me. Start by asking family, friends and neighbours for recommendations.  A good local carpenter and joiner will come highly recommended by previous customers.

You can also find tradesmen that have lots of satisfied customers online. Most carpenters and joiners have built their reputation and businesses online by doing outstanding jobs for people at a reasonable price. And Since they understand that customers can leave reviews about their services for other clients to see- they’re bound to keep you happy.

<a href="https://www.fmb.org.uk/find-a-builder/find-a-builder-in-your-area/" target="_blank" rel="noopener noreferrer">FMB</a> (Federation of Master Builders) and Service magic are examples of websites you can find good tradesmen. At FMD you can also check if a company is <a href="https://www.fmb.org.uk/check-a-member/default.aspx" target="_blank" rel="noopener noreferrer">FMD registered</a>.

Service magic has over 25,000 contractors available across the U.K waiting to provide you with a quote. The website only provides your contact to 5 carpenters/joiners, so you don’t get overwhelmed with calls.

The best part about these services is that carpenters or joiners know that you can rate them when they finish the job. So it’s in their interest to keep you happy by delivering excellent results.  A positive review will help them build their reputation on these programs.
<h3>Ask for References</h3>
If you find a carpenter, ask him/her to provide you with a few references that you can contact to receive firsthand knowledge of their skills. If you ask for references and all you get is excuses, then that’s a red flag. Avoid such people at all costs.

If it’s a carpentry and joinery company, check how they’ve been reviewed online. Also, check their profile photographs and official company website to see if they’re legit.
<h3>Qualifications</h3>
Not all talented carpenters and joiners will have qualifications, most have solid experience, often built by working for many years in the construction industry.

Nevertheless, it’s advisable to look out for some basic qualifications since it will prove useful, especially when you’re dealing with carpenters with less experience in the craft.

Some common qualifications you should look for include:
<ul>
 	<li>Level 1 in Wood Operation</li>
 	<li>Level 2 (NVQ) Diploma or Certificate in Wood Operations</li>
 	<li>Cskills Award Level 1 for Carpentry and Joiner (run by the CITB)</li>
</ul>
Also, remember if your property is historic, there’s a specialist qualification for dealing with historical and listed homes too.
<h3>Check If They Belong To a Trade Body</h3>
Carpenters and joiners may belong to several trade bodies. The trade bodies include:
<ul>
 	<li><a href="http://www.instituteofcarpenters.com/" target="_blank" rel="noopener noreferrer">Institute of Carpenters</a> (IOC)</li>
 	<li><a href="http://www.bwf.org.uk/" target="_blank" rel="noopener noreferrer">British Woodworking Federation</a> (BWF)</li>
 	<li><a href="https://www.guildmc.com/" target="_blank" rel="noopener noreferrer">The Guild of Master Craftsmen</a></li>
 	<li>Check a trade</li>
 	<li>National Federation of Builders</li>
 	<li>Federation of Master Builders(FMB)</li>
</ul>
A carpenter or joiner can also belong to a more generic tradesman quality scheme like the Nationally-Government endorsed Trusted Trader. 

This scheme comprises several tradesmen and other professional services companies desiring to be part of the quality standard. Usually, their applications are scrutinized, requiring both evidence of client testimonial and other company details.

You can use these bodies to find registered craftsmen. Being members of these bodies doesn’t necessarily separate the wheat from the chaff, but it might show some certain level of professionalism.

But remember, they're a lot of talented carpenters and joiners who are not members of any bodies, so don’t put them off. What we mean to say is that don’t select a tradesman based on their professional membership alone. Look at other factors like their experience.

<img class="img-fluid alignnone wp-image-6586 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/09/carpenter3.jpg" alt="wooden hand craft " width="2000" height="1334" />
<h3>Get a Quote</h3>
The nature of your job will determine if the carpenter or joiner will give you a quote via a telephone.  In most situations, a trader will most likely visit your home, discuss options, and take measurements.

Get more than one quote for any carpentry or joinery project, whether large or small. The more the quotes you receive, the better. Ensure when describing your project, you outline every detail.

Find quotes that you can easily compare and ensure they include any ‘Hidden’ cost like car packing charges or waste disposal.

Also, find out if the prospective carpenter or joiner has an insurance cover for damages accidentally caused to your property.

Furthermore, if your budget is fixed, make sure you understand the shortcuts the prospective tradesman will take to meet your desired price since each carpenter might give you varying suggestions.
<h3>Experience</h3>
Find out what experience a prospective carpenter has. For instance, a carpenter or joiner can have 10 years of working experience in a construction site, but maybe he never got to fix any doors during that time.

The only way to be sure about the carpenter’s experience is to ask specific questions relating to your project.  Also, ask for the opinions to see how knowledgeable they’re about specific aspects of your projects.
<h3>Check If They Agree To Contract</h3>
In carpentry, verbal contracts are impractical and a disaster waiting to happen. Your prospective craftsman should be able to agree and confirm everything in writing so that both sides can know what is expected of them.  A reliable carpenter/ joiner with good intentions will gladly sign a contract outlining everything included.

In regards to that, most carpentry and joinery jobs are usually paid upon acceptance of work.  If your job demands costly material, then it would only be reasonable for a carpentry company to ask for a deposit up-front.  However, never pay the full amount in advance. Withhold the last payment till when the job is completed.
<h3>Final Thoughts</h3>
From this article, a joiner is someone who makes wood products that a carpenter installs or repairs.  Joiners work in workshops creating products for carpenters to fix on-site. Now that we’ve made that clear, we hope the tips we’ve mentioned will help you find the right carpenter and joiner for your project.

Difference Between Carpenters and Joiners? How to Search for Them Online ?

diverse-group-young-people-thumb-up-concept-P6JRWJ7

Diverse Group Young People Thumb Up Concept

Looking how to incorporate customer reviews into Facebook ads? Learn how to blend and sue facebook ad reviews as a powerful advertising fuel.

Facebook ads have tremendous potential for growing traffic and sales. But the tricky part is in knowing how to create ads that deliver desired results. The reason most business struggle in attracting traffic to their business pages is because they don't know how to create attention-grabbing advertising copies. For example, did you know that you can turn the <a href="https://www.rateusonline.com/why-your-business-needs-reviews/">testimonials of your customers</a> into highly rewarding Facebook ad reviews?

Facebook ads that include customer reviews blend in seamlessly with other stories on the feed. Thus, they are better received by Facebook users.
<h2>Here's a Detailed Guide on Using Testimonials as Facebook Ad Reviews</h2>
For Facebook ads to do well, you should know what your target audience wants and what is stopping them from getting it. Demographic search accomplishes this, but only to an extent. If you're going to go the extra mile, you should be looking to tap psychographics of your audience.
<h3>1. Demographics vs Psychographics</h3>
Demographics tell you WHO you are targeting, while psychographics tells you WHY your target will buy from you. When you add social proof to your ad copies, you create a recipe for success.
<h3>2. Facebook Ad Review – Doing it right</h3>
Have you ever thought why social media platforms like Facebook succeeded in the first place? They flourished because they allowed people from similar backgrounds to connect with each other.

The early algorithm helped you find long lost friends, but things have come a long way since then. A more robust and intelligent algorithm now offers you friend suggestions based on the common activities that you share with a stranger, the pages you follow, and the mutual friends that you have.

The same goes for business pages too. If you use Facebook for personal surfing, you must have observed that it offers pages, social media influencers, and celebrity accounts suggestions similar to those that you follow.

<img class="img-fluid alignnone wp-image-5647 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/07/close-up-of-a-happy-pretty-woman-customer-VF3DMGT.jpg" alt="woman providing customer review" width="2000" height="1334" />

You can leverage this feature to showcase your business as an ad copy in the feeds of users who follow your competitors.

…and how do you ensure that these users go through your ad?

By integrating social proof or customer testimonials with ads.
<h3>3. Facebook Ads Review – Choosing the right review</h3>
Here's a <a href="https://www.omnicoreagency.com/facebook-statistics/">fun fact for you</a> – every 60 seconds, 317,000 statuses are updated, 400 new users create their accounts, 147,000 images are uploaded, and 54,000 links are shared on Facebook.

With the feed getting refreshed at such a lightning-fast speed, it becomes imperative to hit the iron when it's hot – that is, targeting your followers with the right message at the right time.

If you want your ads to perform positively, the first step is to choose the right testimonials for your Facebook ad reviews. 

People love seeing ads that share or narrate a story, preferably a personal account of the customer, highlighting their pain points, and how your product or service helped them overcome those issues.

Using texts such as, "I bought this appliance for my wife's birthday and absolutely loves it," has a greater impact than writing a generic ad copy such as, "This is a great and useful appliance."

Considering what buying cycle your customers are in, also helps you select what kind of reviews they should see. For instance, first-time visitors should ideally see a different ad than those who visit your page frequently.

To target the first-time buyers, a great trick is to show best selling products bought by other customers along with their experience. This gets them interested in your offerings, even if they're not ready to order yet.
<h3>4. Create a Compelling Copy for your Facebook Ad Reviews</h3>
Instead of creating a copy that says "check out what our customers are saying", or "here's a great picture from our top follower", keep the text short and don't refer to the review in your copy.

For instance, if you sell energy supplements, you can create a copy that goes like this:

Your written copy: Boost your body. You are recommended by top trainers in London.

Your customer's review:
***** "Great product."

Danielle K: This is a great supplement. I've been using it for the last six months, and I can already feel my body transforming into a leaner, and more agile frame.

Takeaway: Crisp, on-point copy that leads up to the personal review is the perfect Facebook ad review.
<h3>5. Setting Up Your Facebook Ads Review Time</h3>
Now that your ad copy is finished, its time to launch it. Here are a few tips for getting better results:
• While setting up ad targeting on Facebook, target niche competitors instead of big brands. Also, avoid targeting the default interests of Facebook.
• Don't create more than two Facebook ad reviews for targeting the same audience, because then you're just competing against yourself.
• Also, your Facebook reviews direct link should take the user to the actual product page where they can add it to cart and checkout. It doesn't make sense to redirect them to your landing page or a page with other products listed from an assortment of categories.

<h3>6. Facebook Ad Review – Keep it personal</h3>
Reviews that have personal pronouns like 'I', 'we', 'my', etc. do better than generic sales language like "Great Service", "Good Products", or "Highly Recommended". On social media, people want to know about real experiences, and ads that make use of personal pronouns create a cue that the stories are authentic.

<img class="img-fluid alignnone wp-image-5650 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/07/five-adult-friends-sitting-in-a-cafe-over-shoulder-PM6Z5GT.jpg" alt="Group of people providing a personal review" width="2000" height="1333" />

Also, avoid getting over-enthusiastic. Incorporating user-generated content (UGC) helps in creating Facebook ad reviews that come from real people and establish credibility. Unfortunately, if the copy is too exciting, people perceive it as "Too good to be true", even if it is real. Overly punctuated reviews might look fantastic to you, but to a user, they become less trustworthy.

"I'm in love with my new mattress!!!"

Vs.

"I'm in love with my new mattress."

Which one sounds more sincere, genuine, and straight from the horse's mouth?

Other than testimonials, you can also use blog comments, video compliments, or Instagram image comments for your ad copy. Still, the key to using them remains the same for creating Facebook ad reviews through user testimonials.

And finally, don't forget to test.
<h3>7. Testing Facebook Ads Review Before Launching</h3>
To get the most out of your ad investment, make sure to test it before launching. An excellent way to gather feedback is to test it on your community of followers, revise the ad to incorporate their suggestions, and then tweak the images or copy slightly. If you are just getting started, it is advisable to run fewer ads on a higher budget than several ads on a low budget.
<h4>Closing Thoughts</h4>
User-generated content is a potent tool – allowing you to turn the experiences of your satisfied customers into engaging advertising fuel. Including UGC in Facebook ad reviews, increases click-through rate by as much as 300% and lowers down the cost per click and the cost per acquisition by nearly 50%. So, the next time when you sit down to write an ad copy, make sure to use more of what your customers say about your business rather than what you have to share with your followers.

How to Improve Facebook Ads with Customer Reviews?

Young couple is using a laptop sitting on the bed at home.

couple is using a laptop

5G technology promises to revamp the way we work and live to bring massive improvements to the way we use the internet today. Read on how ?

Today’s generation expects exceptional data speeds and dependable services. The 5G wireless technology guarantees to create exactly that and more. With it, people are supposed to be able to download movies in less than a second, game without lag and use VR tech to its full potential. 

5G promises to revamp the way we work and live and bring massive improvements to the way we use the internet today. The first time this tech emerged was in 2018. Since it is a somewhat new addition to the market, many people don’t fully understand it. 

If you are interested in figuring out what 5G is about, you are in for a treat. We’ve collected all the handy info on <a href="https://www.rateusonline.com/how-5g-will-change-the-way-we-use-the-internet/">5th generation mobile networks </a>you should know about. Including how they work and what make it so popular. So, let’s get right to it. 

<img class="img-fluid alignnone wp-image-5611 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/smiling-male-blogger-keyboarding-article-in-electr-FJ3AH8P.jpg" alt="Man Learning about 5G technology on his laptop" width="2000" height="1333" />
<h2>What Is 5G?</h2>
5G is the next in line multi-national mobile network after the 4G. It establishes a completely new class of networks meant to connect anyone in the world. This tech is designed to provide:
<ul>
 	<li>Ultra-low lag service</li>
 	<li>Enormous capacity</li>
 	<li>Outstanding data speed</li>
 	<li>100% coverage</li>
 	<li>Excellent performance</li>
 	<li>Better efficiency</li>
</ul>
<h2>How 5G Works?</h2>
If you want to get the hang of this technology, it is essential to know how 5G works. Just like any mobile network, the 5G technology system relies on cell sites to split its field into sectors. Then, it uses radio waves to transmit encoded data. 

Every cell site needs proper equipment to travel quickly between radio frequencies; in other words, a "backbone." That’s why cell towers all around the world are receiving the latest equipment. This tech uses OFDM (an encoding type) quite like the one we have with 4G. The interface, however, is intended to have less lag and more adaptability. 

There are three main methods that make up the 5G wireless tech: 
<ul>
 	<li>the High-Band Network – this one is responsible for the widespread coverage. However, it’s just 20% quicker than the 4G.</li>
 	<li>The Low-Band Network – this one is behind the super speeds but has trouble moving the signal through tough surfaces.</li>
 	<li>The Mid-Band Network – this one is meant to balance out the speed and provide plenty of coverage.</li>
</ul>
Due to the effective encoding, the 5G technology will get 30% faster speeds even if it uses the exact same airwaves as the 4G. The key to its speed lies in the channels. The majority of 4G channels have 20MHZ, but 5G can go way above 100MHz. With Verizon, they can reach a staggering 800MHz. That’s why it easily overshadows the older networks. 
<h2>What Are the Advantages of 5G Wireless Technology?</h2>
Most of the attention comes for the speed. It's the fastest network believed to be ten times quicker than 4G. 

In some regions, the speed could be even 100 times faster. Simply put, if it takes you 10 minutes to download a 2-hour movie with 4G, you will need under 10 seconds to do it with 5G. Of course, the speed will depend on the traffic and location. 

But, that’s not all you will gain from this 5G network. This technology has outstanding bandwidth, which means multiple devices can connect to the same network. All the older networks had a very low limit. So, in other words, even in crowded spaces, you will still be able to get service. 

What’s even better is the performance. With 5G, you don’t have to worry about lag. The time necessary for sending a request to a server is cut down to almost zero. That’s why it’s an excellent option for gaming or communicating with business platforms. 

This kind of technology can have innumerable uses. The massive storage will provide plenty of capacity. Take driverless cars, for example. Ever since 5G came out, driverless cars have been the center of attention. They have better interaction, safety, and faster reaction time. 

Since these types of vehicles need extremely low latencies, 5G makes them a lot more efficient and practical. The vehicle will process the information much quicker and react swiftly to unpredictable situations. 

In fact, with such low latency, 5G allows the car to react in under a millisecond. With better sensors and internet connection, these vehicles feel a lot safer. 

This kind of speed can also come in handy with robotics and drone applications, sensors for real-time communication, and industrial uses. It is also practical for the healthcare industry, particularly with monitoring devices. 

But, the <a href="https://www.thalesgroup.com/en/markets/digital-identity-and-security/mobile/inspired/5G" target="_blank" rel="noopener noreferrer">highest influence</a> 5G will have is in VR. Virtual reality needs better connection, stability, and speed. With this network, working with VR becomes much easier. The low latency provides quick rendering and smooth gameplay. 
<h2>Is There a Way I Can Use It?</h2>
The network is currently available nationwide, covering over 30 cities in the U.S and <a href="https://www.computerweekly.com/news/252479242/5G-now-available-in-378-cities-globally">378 cities on a global scale</a>. 

To be able to use the network, you would have to get a device with a 5G built-in. There are many new releases that come with this technology, like Samsung, LG, Motorola, etc. Many other companies are looking forward to expanding their number of 5G devices, so you will definitely have plenty of options to choose from. 
<h2>Are There Any Disadvantages? </h2>
<a href="https://www.tutorialspoint.com/5g/5g_advantages_disadvantages.htm">5G is not without its flaws</a>. In fact, it will take some time before every country has fully upgraded their towers. Some parts of the globe will lack adequate tech support, which will make the high speed tricky to achieve. 

Another major problem is the outdated devices. Every older model won’t be competent to run 5G. So, people will have to replace their older phones for completely new ones, even if they work well. That would mean unnecessary spending. 

There is also an issue with privacy and security. There are a lot of speculations that 5G will invade the user’s privacy. But, these problems have yet to be addressed. 
<h3>What About Safety?</h3>
Despite the ongoing conspiracy <a href="https://inews.co.uk/news/technology/5g-coronavirus-conspiracy-theory-towers-radiation-dangers-wuhan-explained-414484">theories blaming the 5G for COVID-19</a>, the network is safe to use. These radio frequencies have been available for many decades. Low-band was even used back in the 50s. In other words, all the health-compromising statements people have been talking about are completely unfounded. 

Some bizarre statements came out blaming the millimetre-wave signals for affecting the human skin. But, no research indicates these wave signals could affect our physical health in any way. All statistical analyses so far point out that 5G doesn’t pose a threat to humans. 
<h3>Final Thoughts</h3>
5G is not just a quicker connection, but a more stable and better option for technological advancement. It provides multiple opportunities for various industries, like VR, automobile industry, healthcare, and more. While it may look over-the-top, it is something that can completely change the way we work and live.

Everything You Need to Know About 5G Technology

group-of-kids-using-tablet-in-school-C3ZYTC9

Multi-ethnic group of children using digital tablet or internet while sitting together at desk in school classroom copy space

Group of Kids Using Tablet in School

Most schools are temporarily closed due to lockdown, learning apps for kids is a fun way for kids to learn. Here is a list of best learning apps for kids.

Top 6 Learning Apps for Kids You Should Check Out Right Now

Your kid’s education doesn’t have to come to a halt. Even though most educational institutes are currently on school holidays, there is still a <a href="https://www.rateusonline.com/5-fun-educational-activities-to-do-with-kids-stuck-at-home/" target="_blank" rel="noopener noreferrer">fun way for kids to learn from learning apps</a>. That’s where learning apps can come in handy. Here are some of the most well-known apps you might want to try.

<div id="attachment_5401" align="alignnone" width="2000"]<img class="img-fluid wp-image-5401 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/group-of-small-school-kids-with-teacher-sitting-in-P8NAP8E.jpg" alt="Learning Apps for Kids" width="2000" height="1395" /> A group of small school kids with a teacher sitting in a circle in class, using a tablet.</div>
<h2>Learning Apps for Kids</h2>
<h3>1. Duolingo</h3>
With over 35 languages to choose from, children can practise listening, writing, speaking, and reading. They can expand their vocabulary with one of the most creative and engaging <a href="https://www.duolingo.com/" target="_blank" rel="noopener noreferrer">language learning apps</a> on the market. Every feature is skill-based. Children can learn from their errors and take their language skills to a new level. 
<h3>2. Khan Academy Kids</h3>
This <a href="https://learn.khanacademy.org/khan-academy-kids/" target="_blank" rel="noopener noreferrer">prize-winning app</a> creates the perfect learning opportunity for any child. It features plenty of educational content, lessons, videos, and all sorts of fun activities. They have songs and books for kids with cute characters guiding them along the way. But, most importantly, the app is equipped with tools designed for remote learning. Teachers can assign lectures, set up lessons, search for content, and check the reports to see how the children are doing. Overall, it’s the ideal place to boost literacy, reading, and vocabulary. It also promotes memory, logic, and concentration. 
<h3>3. Crosswords for Kids Lite</h3>
Sometimes kids want to sit back and relax, and what better way to spend the time than to build logic and problem-solving skills? If you are looking for a tool to develop vocabulary, reading, and spelling skills, this app may do the trick. Here, kids will have to solve easy puzzles and fill the crossword with all kinds of words. They can learn new words about fashion, food, animals, objects, and more. The design is super colourful but easy on the eyes. It’s quite a handy solution for learners looking to <a href="https://apps.apple.com/us/app/crosswords-for-kids-lite/id591619583" target="_blank" rel="noopener noreferrer">improve their English skills</a>. 
<h3>4. NSF Science Zone</h3>
For kids with a knack for science and research, this app may give them the inspiration they need. While the content is relatively more complicated than a regular kids’ app, it has plenty of topics that will keep the kids engaged. They delve deeper into the latest innovations and discoveries of humankind and learn to explore their area of interest. This is a great app where kids can spend a lot of time <a href="https://apps.apple.com/us/app/nsf-science-zone/id439928181#?platform=iphone" target="_blank" rel="noopener noreferrer">learning and building their knowledge</a>. 
<h3>5. My Molecularium</h3>
Chemistry may not be your child’s strongest suit, but they can <a href="https://play.google.com/store/apps/details?id=edu.rpi.molecularium&amp;hl=en" target="_blank" rel="noopener noreferrer">learn to build molecules</a> enjoyably with this app. They will learn to read structural and chemical formulas and how they connect with other molecules. Every atom they play with will be a valuable addition to their learning curve. But, instead of studying chemistry the regular way, they can take it to a whole new level and enjoy a molecular adventure. 
<h3>6. DragonBox Numbers</h3>
Every kid needs a proper foundation to start learning math. With this app, children have the opportunity to learn the basic principles of numbers. They will figure out what to do with the numbers and how they work. It’s a practical solution for any youngster who hasn’t been introduced to the fantastic world of math. This learning app features four activities designed to inspire your child to explore and solve math problems. They get to <a href="https://play.google.com/store/apps/details?id=com.wewanttoknow.Numbers&amp;hl=en" target="_blank" rel="noopener noreferrer">experiment with numbers and solve several different puzzles</a>. 
<h4>Conclusion</h4>
Learning doesn’t have to be boring. With the current tech, children can make studying fun and engaging. If you are wondering what apps to try, all those listed here can come in handy. Even though they take a different approach, they are all meant to help your child learn a practical skill in life. Have you tried any of them? Share your thoughts in the comments below. 

&nbsp;

Colorful London skyline over River Thames at dusk on a cloudy day, United Kingdom

London skyline at dusk on a cloudy day

This article discusses the history of London and some of the potential business opportunities in London for entrepreneurs in the coming years.

Business Opportunities in London you should consider

London is a tireless innovator of commerce with a reputation for independent thinkers and transformative businesses. It’s true; the capital city is home to many of the most forward-thinking entrepreneurs and easy access to a very highly skilled workforce.

But what else makes London such an enticing hub for business?

<a href="https://www.rateusonline.com/add-directory-listing/">For many new businesses</a>, London is the quickest place from which to access relevant channels of support. In other words, most enterprise centres or governmental support services are based in the capital, and these institutions are very supportive of small enterprises. Networking is another prominent factor for success, and with more than one million businesses registered in London, there is simply no better place to make connections. And then there’s the transport, infrastructure and local amenities, for few cities can compare to London when it comes to getting around, acquiring space, entertaining clients or even just feeling the pulse in the world of commerce.

<img class="img-fluid alignnone wp-image-5257 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/lon3.jpg" alt="View of London underground" width="2000" height="740" />

In this article, we take a look at the business evolution of London and what types of business we might expect to flourish soon. But to better understand this phenomenal economic growth, it’s essential to know how the shape and population of London have evolved since the earliest of times.
<h3>How the Population and Evolution of London is Shaped by Business</h3>
London was founded by the Romans and confined to one square mile until the seventeenth century. Believe it or not, the city was even abandoned in 410AD, and many farmsteads were built in places such as Hampton, Enfield and Chelsea. What’s more, the Great Fire left almost nothing behind in 1666, and it was another century before the population, structure and notoriety of London began to soar.

So that you know, the capital city has a population of 8.9 million and a population density of more than 4,500 people per square kilometre. However, it was only during the mid-1700s when this population began rising to more than two million. Another century later, the London Underground was opened, which meant that residents were able to leave the crowded city for suburban areas. With this in mind, the population was able to rise to more than six million people and then peaked at 8.5 million in the 1940s.

But what can we take from these trends in terms of the evolution of business?

Well, in modern times, this high population density is due to the relocation of natives from rural areas, and the influx of migrant workers pre-Brexit. More specifically, London is densely populated because of the number of job opportunities, schools and colleges, not to mention the endless lineup of amenities and attractions throughout the city. When you combine these factors with the benefits mentioned above of starting a business here, we can know precisely why London is one of the largest economies in the world.
<h3>The Phenomenal Economic Growth of London</h3>
According to <a href="https://www.london.gov.uk/sites/default/files/description-londons-economy-working-paper-85.pdf" target="_blank" rel="noopener noreferrer">recent studies</a>, London accounts for 17% of the total GDP in Great Britain and continues to thrive in the realms of trade and commerce. While manufacturing, construction, wholesale, tourism and healthcare remain strong, finance leads the way.

The financial sector is by far the most dominant with 7.5% of the country’s GDP and more than two million in terms of workforce. You see, London is a major centre for foreign exchange trade and an overwhelming number of financial institutions. From Barclays and HSBC to CitiBank and PWC, these finance giants are visible on every corner. What’s more, the London Stock Exchange is home to thousands of companies and responsible for one-third of all transactions across the globe.

<img class="img-fluid alignnone wp-image-5254 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/lon2.jpg" alt="The bank district of central London" width="2000" height="1333" />

Now, that’s not to say the financial sector is the only one to prosper. After all, <a href="https://www.nytimes.com/2007/02/20/business/worldbusiness/20iht-price.4663653.html?_r=0" target="_blank" rel="noopener noreferrer">20% of the best selling drugs</a> in the world are manufactured in the UK and top pharmaceutical companies such as GlaxoSmithKline, Unilever and AstraZeneca are based in London. Moreover, BP and Shell are busy propping up the oil and gas industry, while Tesco, Halfords and Sainsburys dominate a very healthy retail sector. As if that’s not enough, the tourism sector in London is recognised as having high growth potential and tourists spend an estimated £15 million per year in the capital. For this reason, the London plan is focused on developing the city’s image as a <a href="https://www.rateusonline.com/directory/categories/tourist-attractions">major tourism destination</a>.

London is also a vibrant centre for law, design, fashion, media, and film. As if that’s not enough, technology is one of the fastest-growing sectors in recent years and a study at Oxford Research predicts the tech sector will generate 46,000 jobs by the year 2024.

And that’s just part of the story.

For instance, Green Plant Productions is a waste removal company and one of the largest in the United Kingdom with an annual turnover above £30 billion. Also, Lotus Leisure Limited is a twenty-year-old vehicle rental specialist with an equally impressive turnover of £18 billion last year. 

Meanwhile, small and medium-sized enterprises form the backbone of the economy in London and in light of the potential for growth in every sector, many <a href="https://www.hult.edu/blog/small-businesses-london-current-situation-outlook/" target="_blank" rel="noopener noreferrer">experts suggest </a>that now is the perfect time for graduates, entrepreneurs and startups to take advantage of everything that London has to offer a new business.
<h3>Factors to Consider Before Starting a Business in London</h3>
It’s essential to consider specific questions when it comes to starting a new business in any given city. 

&nbsp;

<img class="img-fluid alignnone wp-image-5262 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/lon7.jpg" alt="Brainstorming meeting in the meeting room between business men and women." width="2000" height="1333" />

For example, will this venture be profitable in ten or twenty years? Does this product or service have the potential to withstand times of economic uncertainty?

On the other hand, it makes sense to remember that qualifications or experience may not be necessary, but specific training and skills are most often required to succeed. Also, startup capital is never easy to raise but always easy to spend. With this in mind, it’s less stressful to proceed with ventures that rely on hard work as opposed to capital.

But what types of business opportunities in London exist?

It depends on the lay of your skills, experience or passion. However, there are certain areas of business that seem to be moving faster than others.

Cannabidiol (CBD) Industry –  CBD is the phytocompound, also called cannabidiol. CBD has influenced people’s wellbeing by providing relief from symptoms of chronic illness and extreme pain. CBD products are gaining immense traction, and the CBD industry is expected to eclipse £1 billion in the UK over the next five years. It’s a market that needs more regulation, but honest players seem to be benefiting from this increase in demand.

Eco-Beauty Industry - environmental awareness is providing opportunities to newcomers in the beauty industry. That is to say, more and more customers are turning away from major brands and choosing smaller businesses that focus on sustainability and alternative products.

Connected Fitness - As life becomes busier, <a href="https://www.rateusonline.com/how-are-virtual-gyms-becoming-increasingly-popular/">people have less time to use the gym</a>. For this reason, convenient solutions are a major focus in the fitness industry with apps and home workout sessions being a particular focus for new businesses.

These are just a few trends and examples of opportunities that can help identify niche areas in an economy which is already overflowing with companies/ideas.
<h3>Conclusion</h3>
London is one of the most cosmopolitan cities in the world and a leading light for fashion, <a href="https://www.rateusonline.com/directory/categories/restaurants">food</a>, music and lifestyle in general. While the financial sector and financial institutions are likely to dominate for some time into the future, the same opportunities exist for every other sector and business. Either way, with an unwavering left-field attitude, the business owners and independent thinkers of London continue to anticipate the future of their business in the capital.

Business Opportunities in London

Brand

Enjoy long lasting relationship with your customers with these 8 handy tips on how to build trust in a brand? These tactics and consistancy is your key.

How to Build Trust in a Brand ? 8 Handy Tips For You To Follow At Once

Trust in brands is dropping, and the client's aspirations for social responsibility are slowly on the rise, stated Edelman's <a href="https://adage.com/article/digital/5-key-takeaways-2019-edelman-brand-trust-survey/2178646" target="_blank" rel="noopener noreferrer">brand trust survey</a>. Out of 25,000 clients evaluated, 75% reported they put trust first before any trend. The question is how to build trust in a brand and get better word-of-mouth marketing?

Everyone knows that when you have trust, you have a fixed client base. Consumers are willing to pick you over any other competitor. But, brand trust can't be achieved overnight. You have to be stable, comprehend every consumer's persona, and deliver your promises. That's how you become the go-to brand in your niche. Here is how you can make that happen. 
<h2>How to Build Trust in a Brand ? 8 Handy Tactics</h2>
There are plenty of perks to becoming a trustworthy company. But to understand the real importance of brand trust, you first have to get a foothold in the industry in your particular niche. If you want to figure out how to build confidence in a brand, you've come to the right place. We have selected a couple of tactics that can help you achieve that and more. 
<h3>1. Quality First, Revenue Later</h3>
Ask yourself this question. Are you putting your clients first? Each enterprise, no matter how big or small, should <a href="https://www.entrepreneur.com/article/289167">make their clients a top priority</a>. 

<img class="img-fluid alignnone wp-image-5170 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/business-people-shaking-hands-in-restaurant-BSYC2YQ.jpg" alt="business people shaking hands after signing contract " width="2000" height="1333" />

Instead of manufacturing hundreds of thousands of poor quality products, you should create worthwhile merchandise. The key to making it work is to put the consumers first and revenue later. This is a useful tactic for encouraging repeated sales and building a relationship with consumers. 
<h3>2. Ensure Consistency</h3>
If your brand is consistent, buyers know what they can expect in terms of quality and service. You can achieve this is by:

• Conveying your company's message, behaviour, and actions

• Creating a consistent product design

• Sticking to the target audience

According to marketing experts, adding consistency to a company is a crucial way to boosting the overall value of a business since it reinforces your current market position and attracts customers that are interested in the products you make. They are willing to spend more on the services you provide. Simply put, as long as you don't stray away from your initial goals, you will always be able to be consistent. 
<h3>3. Get Positive Feedback</h3>
Over 93% of buyers believe <a href="https://www.rateusonline.com/why-your-business-need-business-rating-website/">online reviews will affect the product they buy</a>, statistics show<a href="https://www.thedrum.com/news/2017/03/27/online-reviews-impact-purchasing-decisions-over-93-consumers-report-suggests">.</a> In other words, it's essential to justify your services with the product you make. The goal is not just to sell merchandise, but to provide consumers with a top-quality product to impress.

<img class="img-fluid alignnone wp-image-5171 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/woman-choosing-with-tick-five-star-rating-on-paper-ASGLFJY.jpg" alt="Woman choosing with tick five star ratin" width="2000" height="1342" />

No matter how good your advertisement campaign is, if you don't deliver on your promises, you are most likely going to lose clients in the long haul. In other words, don't get too many negative comments and reviews; otherwise, you risk dropping your credibility. This is the primary step to building consumer trust in brands. 
<h3>4. Engage Customers to Communicate</h3>
With over 2.95 billion people using social networks, if you want to build trust, you need to <a href="https://www.rateusonline.com/3-ways-to-grow-your-business-in-2020/">make the most of the social media trend</a>. The reason for that is relatively simple. What you want is to respond and communicate with every customer. 

This will also be an asset to mouth-to-mouth advertising, and you can go viral. If you are looking for constant coverage, there is nothing better than social media. Also, don't forget to list your brand in a <a href="https://www.rateusonline.com/">business review directory </a>to get even more feedback. 
<h3>5. Promote User-Created Content</h3>
Based on a statistical analysis, 76% of millennials stated they would rather trust the information shared by an average person than a brand. 

A different study also showed similar results, indicating that 92% of <a href="https://www.expertvoice.com/the-psychology-of-brand-trust-influencer-marketing/">consumers would trust other people's recommendations </a>over branded advertising. 

That's where user-created content came come into play. This is a perfect opportunity for a brand to show their community that other people are loving their merchandise. It may sound like a straightforward approach, but it's a worthwhile tactic. Remember, brands like Starbucks are doing this all the time. So, get as many blog articles, pages, testimonials, and influencers to promote your product if you really want to get out there. 
<h3>6. Host Live Events</h3>
Plan a webinar, live demo, or any video content you can come up with. Yes, this will take a lot of time and effort, but it's worth it. By providing customers with a clear insight into what your brand is capable of, you will set yourself apart from the rest. 

<img class="img-fluid alignnone wp-image-5173 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/glad-beauty-blogger-giving-makeup-tips-for-camera-Y7LP79W.jpg" alt="young woman recording tutorial video" width="2000" height="1374" />

Based on statistics, 6 out of 10 <a href="https://biteable.com/blog/video-marketing-statistics/">individuals would rather watch a video than reading content online</a>. Remember, there is something captivating about videos that always seem to motivate users. If you really want to figure out how to build brand trust, you should always host live events. 
<h3>7. Establish Authority by Sharing Links</h3>
Consumers are not the only factor that will affect your influence; Google ranking will be too. Your website should appear on the top of the search bar, and the only way to do that is to <a href="https://www.rateusonline.com/reasons-your-business-should-invest-in-case-studies/">publish trustworthy content</a>. 

That can easily be done by linking the content you create with valuable sources. This would make the ultimate opportunity for establishing a dominant online presence. By creating fact-driven content, you are providing consumers with the information they need. 

Eventually, they will be coming back for more. If you are looking for long-term growth, this is an option to look forward to. Especially if you are publishing articles or posts related to your product. In other words, make sure to spend a great deal of time researching reliable sites to link to your content. 
<h3>8. Take Responsibility</h3>
No matter what you do, what kind of events you participate in, or the type of message you convey, you always have to take responsibility. Most millennials believe that taking just one wrong step can have a drastic impact on your online influence. 

So, try to participate in events that benefit the community and take pride in what you do. For example, reduce the carbon footprint by tailoring your manufacturing towards a healthier environment, participate in gender equality events, and raise funds for a worthy cause. All of these efforts will pay off and leave a positive mark on your image. 
<h4>Conclusion</h4>
The bottom line is, there is no one-way street to success. Instead, you will be taking a constant journey that will slowly but surely help you achieve a successful outcome. As you can see, there are many ways to obtain trust, and as long as you put your customers first, you will always be on the right track. 

Don't forget; your company is a reflection of the client's trust. You want every buyer to put their faith in your product. Once you figure out how to do that, you can cultivate a long-lasting relationship with clients that will ensure your company's future. All the tips we listed above can help you do exactly that. 

Have you tried any of these tactics? Share your thoughts in the comments below.

8 Strategies to Build Brand Trust in a Competitive Market

smiling-young-girl-using-laptop-computer-S93JTVP

Smiling young girl using laptop computer while sitting on a bench outdoors and showing thumbs up

Smiling young girl using laptop computer

How listing on business rating website gives your brand exposure on local search, brand recognition and trust via customer reviews. To learn read on.

Promoting a business is important – whether your brand focuses on building a presence online or in the physical world. There are many strategies that can be used to expand your reach and gain more recognition for your business. The problem, however, is that some business owners still fail to realize the role of the internet. With a listing on a business rating website, you could increase web traffic, gain more leads, and get a boost in traffic that comes to your store. 

<img class="img-fluid alignnone wp-image-5140 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/review-5207277_1920.jpg" alt="Excellent reviews" width="1920" height="1128" />

More than half the world is <a href="https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/" target="_blank" rel="noopener noreferrer">using the internet today</a>. Recent statistics show that over four billion people are able to access the world-wide-web. We also need to consider the fact that a 900% <a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="noopener noreferrer">growth was observed</a> in local searches within just the last two years. We take a look at the importance of getting your site listed on business rating and review websites, and what these listings can do for your brand. 
<h2>What Is A Business Listing Website?</h2>
Let’s start by considering what a <a href="https://www.rateusonline.com/how-to-improve-conversion-rate-before-getting-listed-on-business-rating-websites/">business listing</a> website is. There are a few different types of these sites. A business rating website is often used by brands who are looking to gain an improvement in their authority and trust. 

<img class="img-fluid alignnone wp-image-5143 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/female-ticking-on-happy-smiley-face-as-excellent-s-RJLYKBZ.jpg" alt="Customer providing an excellent rating for service they have received " width="2000" height="1368" />

These platforms give consumers an opportunity to leave comments about their experiences with specific businesses. When you sell a product to a customer, you can send them a link to the business listing. They can then visit the link and leave a review. 

Potential customers interested in the services or products you offer can then see the listing on the business review directory. They will also be given access to previous comments left by customers who used your business in the past. 

There are also general business listing platforms that will not provide consumers with the ability to review your brand – instead, people will be able to gain valuable information about your company in general. This may include a description of what you do, a list of services and products your company offers, and contact details. 
<h2>The Benefits Of Using A Business Rating Website</h2>
You know what a business rating website is – but why do you need to list your brand on these platforms?

We already looked at how these business review sites can help potential customers get a better view of what they should expect when they turn to your business. There are other benefits that you can also gain if you decide to list your site on these platforms. 
<h3>Better Visibility In Your Local Area</h3>
Local SEO is becoming more competitive. Your local competitors are becoming tech-savvy – they have noticed that the internet is the way to go in the future. This means they are also adding their brands on online platforms. 

&nbsp;

The more visibility you have in your local area, the better. Gaining this visibility relies on adding your website to several online directories that allow you to specify the location of your local business. You will often be able to also specify your address on a map. This will offer the customer a visual presentation of where they can find your business. 
<h3>More Online Visibility</h3>
You do not only get better local visibility when you decide to use business rating and review websites. These platforms also help to provide your website with a boost in its online presence and visibility. 

<img class="img-fluid alignnone wp-image-5144 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/06/analytics-3265840_1920.jpg" alt="Increase in traffic to your website" width="1920" height="783" />

This particular benefit helps your business in two ways. 

First, it helps more people notice your brand. This way, you have the ability to drive more traffic to your company’s official website – and, in turn, you can use these visitors to get more leads. 

The increased online visibility also helps with your SEO. The wider your online presence, the higher your ranking in Google. With this in mind, it becomes easier to display your site to customers when they search for a business like yours – from the local area. 
<h3>A New Target Audience</h3>
You already know about the local audience your business targets – but did you know that many people are no longer searching offline, but rather only relying on results they find on the internet?

When someone makes a Google search close to you, and your brand does not pop up, they won’t be able to find you. This means you are losing out. 

By adding your website and business to these listing websites, you are able to gain access to people who are only relying on the internet when they are looking for a company in the local area. It means you are opening up a door to an entirely new target audience. This can greatly increase the number of people who visit your local store or communicate with you through your company’s website. 
<h3>Maximizing The Potential Of Your Business Rating and Website Listing</h3>
When you decide to get your business listed on a business or review directory, make sure you know how to optimize the listing. There are a few strategies that you can use to greatly amplify the overall results that you are going to achieve through the process – but also know what to avoid on your business listing. 

First of all, understand what to fill into the fields. You should have a basic set of details related to your business that you use as a template. These should ideally be the same on all platforms – as Google uses these to count the local citations pointing to your brand’s website. 

The information you should include on these business listings consists of the following:

• The name of your business

• The address

• Operating hours

• Contact number

• Email address

• Website URL

Also, compile a good description for your website. It should clearly tell the potential customer why they should consider giving you a call or why they should visit your website or office. The description should not be filled with technical jargon. Make it easy to understand and to the point. The description can be optimized to include keywords, too – but don't overdo it. 

Other than these, knowing what category your business falls into will make it easier when listing your company on these sites. You should also see if you can get a few good photos. The photos should provide a view of your brand and business. Try to add a logo, as well as photos of the office. This adds more of a personal touch to your listings. 
<h4>Conclusion</h4>
Listing your brand’s website on different online platforms help to increase your exposure. It also drives more traffic and gives you an opportunity to rank better. Getting a listing on the best business rating website also gives your brand an opportunity to gain an improvement not only in recognition but also in trust. We looked at why it is important to use business listing platforms for your brand.

Why Your Business Need Business Rating Websites?

tired-woman-runner-have-a-break-on-road-P629FBY

tired woman runner taking a rest after running hard on city road

How do you treat exercise induced asthma? To answer the question read on and learn how to diagnose the condition and sports asthma treatment.

What is the Best Treatment for Exercise Induced Asthma?

Many people wonder what the best treatment for exercise-induced asthma is. Since it's incredibly complicated for new patients to control the condition, some have trouble determining the right exercise for their bodies. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4843 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/05/curvy-woman-tired-after-running-L6HB27F.jpg" alt="Tired young woman resting after jogging outdoor. " width="2000" height="1332" /></a>

All that tightness in the chests, wheezing, and breathlessness may feel like debilitating symptoms, but countless other people are going through the same thing. In fact, from 20% to 50% of Olympic athletes are living with this particular health problem, statistics show. 

It's crucial to get the proper treatment and find the right ways to manage it, to keep the condition under control. Here, we've decided to cover all the valuable information you need on exercise-induced asthma, including the diagnosis, medications, and good fitness options.
<h2>Exercise-Induced Asthma – What Is It?</h2>
Before we can answer the question of what is the best treatment for exercise-induced asthma or EIA for short, you first need to know what you are dealing with. This problematic health condition is triggered by persistent and draining physical activity. 

Patients who are already experiencing chronic asthma can endure the symptoms as well. But, some people who never had chronic asthma might still experience the signs of EIA. 
<h2>Why Do People Experience Athletic Induced Asthma?</h2>
When you are trying to breathe air normally, the first wave will go through the nostrils and give off a warm feeling. The air is supposed to get inhaled through the nose. But, if you breathe through the mouth instead, you become vulnerable to dry and cold air.

During workouts, most people breathe through the mouth. This is a common tendency. The more complicated the exercises, the more cold and dry air you are going to breathe in. EIA makes the airway muscles overly sensitive to the cold and dry air. As a result, they begin to contract, making it very difficult to keep breathing, <a href="https://www.webmd.com/asthma/guide/exercise-induced-asthma#1">explains WebMD</a>.

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4848 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/05/mature-man-athlete-have-sore-left-chest-pain-dizzi-UT93PV7.jpg" alt="Senior man athlete have sore chest pain, struggling to breathe" width="2000" height="1333" /></a>
<h2>What Is the Best Treatment for Exercise-Induced Asthma?</h2>
The standard approach for treating this condition is with an albuterol inhaler, which can be taken with a prescription. So, what is the best treatment for exercise-induced asthma, the albuterol inhaler is considered the most practical solution. It's beneficial for 80% of patients, and you can take it anywhere with you. 
<h3>How to Diagnose the Condition?</h3>
If you believe you are experiencing severe breathing issues, you should consult with your doctor, advises the Mayo Clinic. They will analyze you with a medical exam. First, they will assess your lungs to rule out any underlying health problems that could be the reason for your symptoms. 

The doctor will probably use spirometry that will test the way your lungs are working when you are breathing. They will assess the exhaling rate and the amount of air you get when you inhale. With it, they can detect any obstructive abnormalities. 

Afterwards, you are most likely going to receive an inhaled medication known as the bronchodilator. It's meant to open up the lungs. You may have to re-do the test so that the physician can compare the final measurements. 
<h3>Further Exercise Analysis</h3>
If additional testing is necessary, your physician will recommend you use the treadmill. They can use the machine to measure your respiratory rate. This is a typical assessment option that can be used to observe any of the symptoms. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4850 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/05/woman-running-on-treadmill-in-gym-ealthy-lifestyle-JY4XUHZ.jpg" alt="Woman running on treadmill" width="2000" height="1333" /></a>
<h3>Alternative Analysis</h3>
If you are not fit for physical activity, you might have to do an inhalation assessment, which will stimulate the health problem. If you do have an issue with the airways, it will show up on the test. To get the desired results, the doctor will use methacholine. This is a typical inhaling agent that will smooth out the cells in the muscles all around the airways. 
<h3>How Do You Treat Exercise-Induced Asthma?</h3>
Exercise-induced asthma treatment will vary for each individual. Depending on your condition, your doctor can suggest meds for long-term management or other pharmaceuticals you can use before an <a href="https://www.rateusonline.com/the-link-between-exercise-and-your-mood/" target="_blank" rel="noopener noreferrer">exercise</a>. 
<h3>Meds for Long Term Management</h3>
In the case of a chronic condition, the typical exercise-induced asthma medication will be focused on drugs for long-term usage. They will curb the condition and help you manage the symptoms. Such medications are often administered daily, like:
• Combination inhalers are designed to loosen up the airways and are often meant to be used before any physical activity. They can provide <a href="https://www.asthma.org.uk/advice/inhalers-medicines-treatments/inhalers-and-spacers/combination/">relief for chest tightness and wheeziness</a>.
• Inhaled corticosteroids are intended to stifle the irritation in the airways. The formula will immediately enter the lungs and hinder any inflammatory functions that result in asthma. 
• Leukotriene modifiers are pharmaceuticals usually used in case of allergies. They can stop the leukotrienes, the substances released in the human body from the mast cells that produce airway obstruction, swelling, irritation, or mucus. 

<h3>Meds Used Before Exercise</h3>
Athletic induced asthma treatments for non-chronic cases will focus on minimizing the symptoms and preventing EIA. These medications include:
• Ipratropium is a typical medication used to make the airways a little bit wider. That's how it relieves the obstruction in the lungs. 
• Short-acting meds help to calm the airway lining and allow it to carry the air with ease. However, a patient could develop tolerance. 

<h3>How to Handle the Condition and Still Get in Shape?</h3>
More than 90% of patients with EIA will experience breathing difficulties 10 minutes after finishing up an exercise. They will then have to rest for half an hour to up to 45 min before the discomfort subsides. 

To manage it properly, you need to take the following steps:
<ul>
 	<li>Avoid triggers (e.g., use a mask to cover the nose if it's cold outside)</li>
</ul>
<ul>
 	<li>Take the meds before starting a fitness routine.</li>
</ul>
<ul>
 	<li>Do stretches for a few minutes to warm up the body</li>
 	<li>Monitor your breathing</li>
</ul>
Figuring out the triggers will be a stepping stone towards a healthy exercise with EIA. Not only will you learn how to handle the health problem better, but you will also feel more confident when you've successfully prevented it. 

It's normal to rely on sports asthma treatment to manage the condition. With regular sports, you will make your lungs stronger and ease the discomfort. To stay on track, your physician might suggest you use an inhaler 10 min before any physical activity. This will decrease the possibility of experiencing any debilitating symptoms. 

If you are afraid to experiment with sports, it might be a good idea to try a less taxing exercise. If you feel comfortable in the water, you might want to try swimming. Your breathing will be much more balanced, and the air will be humid and warm. Other than swimming, you can try running sports, skiing or hockey. 
<h2>Conclusion</h2>
EIA shouldn't stop you from taking part in any fitness activities. Even though it may seem hard, you can't let it bring you down. As long as you figure out the triggers and take the right treatments, you will be able to stay in shape and control the condition. 

&nbsp;

Exercise Induced Asthma: Best Treatment Options, Diagnosis, and Management

fit-sportswoman-exercising-and-training-at-fitness-WMJZXYD

Fit sportswoman exercising and training in gym

Fit sportswoman exercising and training at fitness club

Exercise for diabetes type 1 and type 2 are highly recommended. Read on to know benefits of exercise for diabetics, best exercises and best time to do.

The Impact of Exercise for Diabetes Type 1 and Type 2 Patients

With over 400 million people globally living with diabetes, learning to be in complete control of the condition can be taxing. That’s where exercise for diabetes comes into play. Physical activity plays a predominant role in keeping the condition in check. 

But, if you are like most people, you are probably not getting enough of it. In fact, only 40% of individuals with diabetes type 2 are taking the time to <a href="https://www.rateusonline.com/the-link-between-exercise-and-your-mood/">exercise regularly</a>. Plus, just 28% of diabetics are getting the recommended level of physical exercise, stated the National Institutes of Health. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4830 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/05/young-woman-mother-exercising-at-home-in-living-ro-FVJ4YDC.jpg" alt="women taking virtual exercise classes for diabetes" width="2000" height="1334" /></a>

That’s absolutely not enough to stay healthy. To inspire you to get your body back on track, we’ve decided to compile a list of the most useful points for exercise for diabetes. It’s about having the inspiration to take the first step, and here, you will figure out why that's critical. 
<h3>Why Does Exercise for Diabetes Matter?</h3>
A lot of people wonder why exercise for diabetes matters. But, very few actually grasp the entire concept and sheer impact of physical activity. It’s a major setback if you don’t know any exercise recommendations for type 1 diabetes. 

First of all, any fitness activity boosts the insulin reaction, making it a lot more efficient for managing the blood sugar in the system, advises Sheri Colberg, the owner of Diabetes Motion Academy in California. But, to figure out the real impact, you need to understand the benefits for each type of diabetes, type 1 and type 2. So, let’s get right to it.
<h3>What Are the Benefits of Exercise for Type 2 Diabetes?</h3>
Fitness has a positive impact on both physical and psychological levels. According to the dLife, working out will be a key component in managing the condition. It can:

  • Strengthen blood glucose control

  • Reduce the risk of cardiovascular issues

  • Prevent the onset of type 1 diabetes

  • Supply the body with energy

  • Release adrenaline, dopamine, and endorphins (hormones that make you feel capable, cheerful, and fulfilled)

In other words, it reduces the odds of developing serious health complications and the progression of the metabolic condition. While for type 1 diabetes, it will have an innumerable amount of health benefits, advises the American Diabetes Association (ADA). It can:

  • Boost muscle strength

  • Strengthen the heart

  • Control the insulin sensitivity

  • Make blood glucose much easier to manage.

  • Avoid a series of health complications. 

Even though it may look simple, it’s important to include workouts in your daily schedule. Doing any type of <a href="https://www.healthline.com/health/type-2-diabetes/top-exercises">exercise for diabetes at home</a> can help you achieve the desired results. 
<h3>What Is the Best Exercise for Diabetes?</h3>
There is no single exercise for diabetes that will top all the rest. In fact, countless options exist to help you learn how to control the condition, including weight lifting, team sports, callisthenics, and more.  

The good thing is, you don’t really have to put a lot of effort into anything that is too tiring. If you like to keep it simple, you can always go for walking, suggests Healthline. It’s one of the most influential ones in terms of practicality, functionality, and effectiveness. 

It’s the safest fitness option that is very easy on the system and doesn’t require much of an effort. But, it’s more than capable of regulating blood glucose and managing the weight. 

According to Caroline Jordan, a <a href="https://www.youtube.com/watch?v=oRkBzvUnmlQ">fitness coach and famous YouTube personality</a>, you can start with a simple march to get the blood flowing and the heart pumping. Then, progress with simple side-to-side movements and keep moving. The key is to start simple and progress slowly. 

Arm swing exercises for type 2 diabetes can also come in handy. Research shows engaging the arms in physical activity could slightly help with blood glucose management. But, if you really want to notice a difference with little effort, we suggest you give Japanese squat exercise for diabetes a try. 

According to the Journal of Novel Physiotherapies, doing simple squats alongside walking and sitting can reduce the triglycerides by 11% and the HDL cholesterol by 6%. Despite limited research, this exercise for diabetes shows a lot of promise.

https://www.youtube.com/watch?v=ePylP2XmNRs
<h3>How to Do a Japanese Squat?</h3>
<a href="https://www.youtube.com/watch?v=ELOpUU6NYgo">To do it</a>, you simply lower your upper body down to the ground, almost in a sitting position. This is basically a crouching position where the knees are a little bit further apart. The thighs are touching the back of the calf, and you are hanging in this relaxing position. Your knee muscles and hips are relaxed. 

This is a naturally relaxed state for the body since it provides structural and neurological ease. Even though it looks simple, you’ll be improving digestion, strengthening the lower back, ankle, knee, and joint health. 
<h3>What Is the Best Exercise for Type 1 Diabetes?</h3>
Strengthening the muscles should be a top priority for patients with diabetes type 1. That’s why the ADA suggests people aim for aerobic physical activities for around 150min every week. This is the preferred type of <a href="https://www.endocrineweb.com/conditions/type-1-diabetes/type-1-diabetes-exercise">exercise for diabetes type 1</a>. 

In other words, you can try anything from soccer to jogging, swimming, dancing, and cycling. The more time you invest in physical activities, the more the blood glucose will drop, eventually allowing you to take command of your metabolic condition. 

If you’d like, you can also invest in the best exercise machine for diabetics, like an exercise bike, for example. It is safe and a low-impact machine that can get the job done. Or you can expand your fitness collection with some handy materials, like a Fabrication Enterprises Ankle Wrist that can handle any strenuous physical activity. 
<h3>What Is the Best Time of Day to Exercise for Diabetics?</h3>
There isn’t a perfect time of the day to put your work boots on. Instead, you should do it whenever it feels best for you. Some patients like to start their fitness regime early in the morning at 7 AM. Others prefer to do it in the afternoon after they come back from work. 

If you are free in the afternoon, you should carefully monitor the insulin level and eat more food if necessary. That way, you can avoid hypoglycemia. 
<h3>What Is the Best Time to Exercise for Type 2 Diabetes?</h3>
Since you will be monitoring the glucose fluctuations with every meal, the Cleveland Clinic recommends that patients with diabetes type 2 start with the workouts half an hour after a meal. So, as soon as you are done eating, it’s time to set your fitness routine in motion. 
<h3>Final Thoughts</h3>
Physical fitness is the “bread &amp; butter” of managing diabetes. But, not only is training vital for boosting the overall health, but it can also keep your spirit up and help you stay motivated. Even something as simple as a workout can make a massive difference. If you are interested in improving your wellbeing completely naturally, you should put your back into it. It will be tricky at the start, but it will be absolutely worth every sweat.

The Impact of Exercise for Diabetes Type 1 and 2

Profile on business rating websites are useful, but without converting the visitors with those reviews, it makes no sense. Here are some quick tips for you.

Website CRO Tips Before Getting Listed On Business Rating Websites

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4594 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/financial-data-8ZXM3TU.jpg" alt="Business meeting" width="2000" height="1333" /></a>

About 20% of new small businesses fail within their first year. 

One decade will pass and <a href="https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics/" target="_blank" rel="noopener noreferrer">only 30% of businesses remain operational</a>. There are many reasons why new businesses fail. One of these reasons would be a lack of adopting technologies that will help your business reach its audience more effectively. Only about half of small businesses have a website. Less than 50% of small business owners focus on being active on social media.  While it may be useful to have a profile on one of the business rating websites, without a website that focuses on converting visitors, it would be difficult for the company to gain an advantage in the competitive world we face today.

In this post, we take a look at a few <a href="https://www.rateusonline.com/10-ways-to-growing-your-business-using-data/">tips to help improve the conversion rate </a>of your company’s website. 
<h2>Mistakes To Avoid When Optimizing Your Company’s Website</h2>
When it comes to optimizing a business website for better conversions, there are many mistakes that you can make. You will often not realize these mistakes – yet they will continue to drive your conversion rates down. With this in mind, we will start by looking at what type of mistakes you need to avoid to help get your conversion rate to increase. 

Do not consider setting up a profile on one of the <a href="https://www.rateusonline.com/add-directory-listing/">business rating and review websites</a> before you look at whether or not your landing page suffers from these mistakes. The traffic you gain will go to waste and lead to disappointment. 

Here are some of the most serious mistakes that you need to avoid:
<h3>1. Information Overload</h3>
Visitors who land on your website from the business rating websites need to know what your business offers and why they should become a customer or enter their email address (which makes them a lead). Some business owners tend to <a href="https://www.zivtech.com/blog/7-common-landing-page-mistakes-avoid">create an excessive amount of information</a> on a single page. A lot of people will not scroll to the bottom. We live in a busy world, so make sure you add enough information to cover any questions the visitor might have – without giving them too much to read. 
<h3>2. Insufficient Information</h3>
While it is possible to have too much information on a single page, you should also avoid giving your visitors too little details. You need to find the right balance. 
<h3>3. Too Much Text</h3>
People tend to respond better to visual content. If your pages are only filled with text, the conversion rate may decline. This is another common problem that business owners make. Avoid only using text on your web pages. 
<h2>4. Optimizing Your Business Website For Better Conversions</h2>
We looked at some serious mistakes to consider when optimizing your landing pages. It is also important to understand what elements you need to include. 

The goal of optimizing a landing page is to help increase the number of conversions that come from it. This includes standard pages on your website. If someone is redirected to your site from business review websites, the page they land on should be relevant to what they are looking for. This might be information about your business, as well as an overview of what you offer. 

If you have ratings on product review websites, directing visitors to a specific product or landing pages can help too. 

We will share a few tips to help you understand what you need to do for a better conversion rate on your business website. 
<h3>5. Work On The Layout</h3>
One of the most important things to do when setting up a website for your business is to focus on the layout. Your layout should make the website easy to use for the visitor. It should also have a navigation system that the visitor can use – this can help the visitor navigate to specific pages they are looking for without the need to spend time and effort searching for it. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4596 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/woman-online-shopping-website-concept-P9FRWWP.jpg" alt="Online Shopping Website Concept" width="2000" height="1334" /></a>

Add a logo of your business to your website. This helps the visitor recognize the website and your brand easily. You should also make sure you have the most vital information about the product or service the visitor might be interested in at the top fold of your website. 

If people go to a landing site from business reviews and complaints platforms, make sure the “punch line” and bait are mentioned above the fold – this means the visitor should see these details when they land on your website, without the need to scroll down. 
<h3>6. Mobile Optimization</h3>
You need to make sure that your website is ready for mobile visitors. Google released a statement in 2019, reporting that <a href="https://searchengineland.com/july-1-new-sites-will-be-indexed-using-googles-mobile-first-indexing-317490" target="_blank" rel="noopener noreferrer">mobile-first indexing has been enabled</a>. This means websites that are optimized for mobile viewing will get priority in Google rankings. If your website is not optimized for viewing on a mobile device, then you will not get the benefit of your SERPs. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4595 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/man-using-dating-site-4KD96JC-1.jpg" alt="View of mobile website" width="2000" height="1333" /></a>

&nbsp;

This is not the only reason to optimize your website for a better mobile viewing experience. In 2016, internet usage on mobile devices <a href="https://techcrunch.com/2016/11/01/mobile-internet-use-passes-desktop-for-the-first-time-study-finds/" target="_blank" rel="noopener noreferrer">surpassed desktop internet browsing</a>. This means there are more people browsing the internet from their mobile devices compared to desktop users using a PC or laptop. 

If someone visits your website from a mobile device and it does not load correctly, they are likely to leave. This means that person is going to visit a competitor's website. If the competitor has a mobile-optimized website, you are likely to lose the conversion to them. 

You can use responsive design or take advantage of the Google Amp platform to help deliver content to mobile users. 
<h3>7. Focus On The Website’s Goal</h3>
When someone visits your business website, they should immediately understand what is expected of them. The visitor should also see what you have to offer them. 

If your website asks for an email address in exchange for access to a free ebook – make sure the visitor immediately sees this when they land on your website. 

If you want the visitor to purchase an item, give them an overview of the main benefits that they get above the first fold of your website. Tell them the price and add a button that they can click to buy the product if they do not have time to scroll down and read more. 
<h3>8. Always Follow Up</h3>
When someone enters their email address on your site after being redirected from business rating websites, they expect you to offer them the quality of service they read about on the review platform. This is especially important when your business is listed on the best review websites in the world. 

After the visitor enters their email address or buys a product, you should not leave them in the dark. If they became a lead, follow up with them. Ask the lead how their experience with the free ebook was. If the customer purchased something on your website, make an inquiry about their experience with the item or service. 
<h4>Conclusion</h4>
A website is a useful strategy to increase conversions. There are several ways to optimize a website or landing page to improve its conversion rate. Business owners need to realize that sending traffic to a website that is not properly optimized means they are wasting money. While positive testimonials on business rating websites help to increase traffic, the visitors will be worthless if they are not effectively converted.

Improve Website Conversion Rate Before Getting Listed On Business Rating Websites?

young-woman-touching-her-painful-sole-isolated-on-L2N5WE7

Muscular spasm. Young woman touching her painful sole, isolated on white background

Young woman touching her painful sole, isolated on white

Heel pain is very common in general population.Thus, heel pain home remedies, heel pain treatment options, and when to visit a doctor, clinic all is here.

Heel Pain Treatment: All You Need To Know!

The heel is comprised of various parts that work together. The <a href="https://www.webmd.com/fitness-exercise/picture-of-the-achilles-tendon#1">Achilles tendon</a> connects the heel to the calve. The heel also consists of the retro-calcaneal bursa, the subcutaneous calcaneal bursa, and the calcaneus. The calcaneus is also known as the heel bone. 

There are many people who experience heel pain. This is a common symptom in the general population. According to studies, about two million people will experience plantar heel pain each year. This leads to a search for an effective heel pain treatment. Various treatments are available – some of which you can use at home. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4519 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/tired-businesswoman-in-hotel-room-44FLRB3.jpg" alt="Young lady with heel pain" width="1000" height="1499" /></a>

&nbsp;
<h2>What Causes Pain In The Heel?</h2>
There are many conditions that can cause heel pain. When looking for a heel pain cure, it is important to first consider what the cause may be. A few general options are available when looking for heel pain treatment solutions. Many of these will not help with a serious cause behind the symptom. 

A few common reasons why you may experience heel pain include:
• Plantar fasciitis, which is damage dealt with the plantar fascia ligament. This is generally caused by excess pressure on the feet. Stiffness and pain are common symptoms of this cause. 
• It is possible to suffer a sprain or strain in your heel. This is often caused by physical activity. Sprains and strains are common causes of heel pain. They can be severe in some cases. 
• It is possible to fracture the heel bone. Sometimes the heel bone can be broken too. Looking for a heel pain treatment clinic becomes crucial when a fracture or broken bone occurs. 
• Another potential cause is a condition known as Achilles tendonitis. This is when the tenon responsible for connected the heel to the calf muscles is injured. It is often caused by the overuse of the heel. Inflammation will accompany pain symptoms. 
• Bursitis can cause heel pain. This is when a sac filled with fluid develop around the joint in your heel. Sometimes these sacs develop in areas where tendons and muscle tissues are present. 
• Osteochondroses is a possible cause in younger children. 
• Reactive arthritis can affect the heel too. This is a type of infection. The infection causes arthritis to be triggered. It can lead to inflammation and pain, as well as other accompanying symptoms. 

<h2>How Can I Comfort My Heel Pain?</h2>
There are a few ways that you can treat your heel pain at home. The first step is to comfort heel pain. 

Using a cold pack is one of the first things to consider directly after the injury. The ice pack can help to reduce inflammation and the pain that you experience. When you apply the ice pack quickly after the injury, it can also help to reduce the amount of swelling that will develop. 

Rest is another important factor when looking for a way to reduce help pain following an injury. Rest is also important when searching for a plantar heel pain treatment. 

These are the initial methods that you can try. Avoid putting too much pressure on your heel shortly after an injury. This could make the injury worse. In such a case, you may cause a mild injury to become severe. 
<h2>How Do I Stop Heel Pain?</h2>
After considering some initial methods to comfort heel pain, you need to start thinking about the longer-term solution too. The ice pack is useful, and you can continue to use it until the pain stops coming back. 

You should also consider taking medication to help relieve the pain. There are several over-the-counter pain drugs that you can use. If the pain is accompanied by swelling, then you should rather buy an anti-inflammatory drug. NSAIDs are the most common type of anti-inflammatory drugs. These will help to reduce the amount of inflammation in your heel. It can also help to control the pain. Common examples of NSAIDs include aspirin and ibuprofen. 

While your heel is healing, make sure you wear shoes that do not put pressure on your feet. You can also use a shoe insert. This might be able to reduce the pain. Shoe inserts act as heel pain remedies by improving the comfort at the back of your foot. 
<h2>When Should I See A Doctor?</h2>
There are times where a home heel pain treatment is not adequate. You need to realize when the injury is too severe to be treated at home. In this scenario, you will need to make an appointment with your <a href="https://www.rateusonline.com/directory/categories/health" target="_blank" rel="noopener noreferrer">doctor</a>. The sooner you see a doctor, the less of a risk there is for long-term or even permanent complications caused by the injury.

https://www.youtube.com/watch?v=amXhwGSmxKI

If the pain is severe, then it might be a good idea to get your heel checked out by a doctor. If it starts suddenly, then you should also consider seeing a doctor. Severe and sudden pain may be an indication of something more serious, such as a bone fracture in your heel. 

If there is a significant amount of swelling in the heel area, accompanied by redness, then these are other signs that you should see a doctor. 

Another important reason to see a doctor is if the heel pain makes it difficult to walk. This might also be a sign that you suffered a serious injury. 
<h2>What Are Medical Heel Pain Treatment Options Available?</h2>
If your heal pain does not go away with heel pain remedies at home, then a doctor needs to do a physical examination. An x-ray and other imaging tests will likely also be taken. This gives the doctor an idea of what is causing your heel pain. You should also describe the scenario that initially led to heel pain. This might be a sports event, for example. 

The doctor needs to assess the situation and determine the best treatment for the cause behind your heel pain symptoms. 

Physical therapy is a plantar heel pain treatment that is commonly used. This helps to strengthen tendons and muscles in the feet. Physical therapy also helps to reduce the risk of a future injury. Prescription-strength anti-inflammatory drugs may be offered if over-the-counter options do not work. 

The doctor may also recommend taping the foot. This can help to provide better stability in the foot while healing. 

Surgery is advised in rare cases. This is generally the case if there is not another heel pain treatment that will help you. The surgery takes a longer time to recover. There are also risks involved. A doctor will first discuss the pros and cons of surgery with you. This allows you to determine whether or not you wish to proceed.

In case, you wish to proceed with physical therapy or surgery for heel pain cure and looking for some <a href="https://www.rateusonline.com/directory/listing/sydney-podiatrist-sports-podiatrists-at-sydney-podiatrist" target="_blank" rel="noopener noreferrer">heel pain treatment clinic</a> visit our health section. You will find a list of clinic and customer reviews as well to make your sorting easier.
<h3>Conclusion</h3>
Heel pain is very common in the general population. In most cases, heel pain is mild and goes away with some heel pain remedies at home. There are more serious cases. These scenarios will sometimes require medical treatment. Severe cases may also need surgery to fix the underlying problem. It is important to know what the best heel pain treatment is, and when a visit to a doctor becomes essential.

Heel Pain Treatment: All You Need To Know

graphic-designer-in-virtual-reality-headset-workin-6UA37HN

Graphic designer in virtual reality headset working on computer at desk in the office

Graphic designer in virtual reality headset working on computer at desk

If you are looking to add some improvements to your business, you might want to consider virtual reality technology.

How Virtual Reality Can Improve Your Time at Work | RateUsOnline

Interacting with digital technology inside and outside the office has become a norm. To keep up with the constant technological advances, many businesses have already implemented VR (Virtual Reality) in their workspace. In fact, according to <a href="https://www.statista.com/statistics/591181/global-augmented-virtual-reality-market-size/" target="_blank" rel="noopener noreferrer">statistics</a>, the Augmented Reality (AR) and Virtual Reality (VR) market will account for $18.8 billion in 2020 and is predicted to increase dramatically in the next few years. 

Since business owners have to constantly search for the ideal methods to create productive and engaging ways for employees to meet their goals, many have turned to <a href="https://www.rateusonline.com/how-virtual-reality-is-being-used-with-mental-health-treatment/" target="_blank" rel="noopener noreferrer">VR</a> tech. Huge corporations are using VR sets for multiple objectives, from emergency training to creating a cooperative work environment. 

Here is <a href="https://www.forbes.com/sites/forbesagencycouncil/2020/04/02/enhancing-the-employee-experience-with-virtual-reality/#966853164540" target="_blank" rel="noopener noreferrer">how virtual reality</a> can be used to enhance your time at work.
<h2>1. Integrating a New Employee</h2>
Proper onboarding boosts employee productiveness by more than 70% and retention by a staggering 82%, <a href="https://www.saplinghr.com/10-employee-onboarding-statistics-you-must-know-in-2020" target="_blank" rel="noopener noreferrer">research shows</a>. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4395 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/virtual-reality-is-runaway-from-hard-work-EHDNEKJ.jpg" alt="Businesswoman taking part in the work onboarding process" width="2000" height="1333" /></a>

To create a healthy working environment and keep their new hires, many companies have integrated VR. This technology helps people feel connected. For remote employees, this is a key strategy for adding immersion and improving workflow. 

But, that’s not all. With virtual reality, a business can create the ultimate working environments where the staff can interact with one another from all around the world. That means using the tech for conference calls, meetings, and chats. Therefore, it makes projects much easier to organize. 

Simply put, VR replaces real-world interactions with a much more convenient option. 
<h2>2. Emergency Training</h2>
According to a <a href="https://www.nottingham.ac.uk/news/virtual-reality-training-employee-safety" target="_blank" rel="noopener noreferrer">study</a> published by the University of Nottingham, VR sets can provide much safer evacuation drills. Immersive Virtual Reality stimulates the person’s senses. Therefore, it gives users a better understanding of their environment, which makes it a highly more effective method for training scenarios. 

Many companies have already invested in VR sets to boost emergency training, like Walmart, for example. Last year, the multimillion-dollar <a href="https://www.npr.org/2019/10/08/767116408/virtual-reality-goes-to-work-helping-train-employees" target="_blank" rel="noopener noreferrer">retail company</a> invested in 17,000 VR goggles to train 1 million employees.

However, this is not the only business that has taken this step. Oil, manufacturing, and health care companies have too purchased multiple VR sets to train their staff with a multisensory VR environment. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4396 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/caucasian-male-graphic-designer-using-virtual-real-MLNFPZQ.jpg" alt="male employee using virtual reality headset while working on computer at a desk in the office" width="2000" height="1333" /></a>
<h2>3. Better Recruitment Process</h2>
The employment market is constantly changing. With such a competitive environment, business owners have to make use of every advantage that will pass them by. That means, hiring the best staff. But, since newcomers will have no idea what to expect from working with the new team, employers have turned to VR sets.

With VR, potential employees can take a look at the corporate workplace, how it looks like to be on the team and what kind of office they would get. In other words, it acts as a virtual office tour. Applicants have the opportunity to have a look around, see the meeting office, etc. 
<h2>Final Thoughts</h2>
The concept of virtual reality may not look fit for business, but it can offer a lot more than people realize. With the current software, there are many options on how to enhance employee experience. If you are looking to add some improvements to your business, you might want to consider virtual reality technology.  From practicing training scenarios to replacing interactions with virtual conferences, there is a lot this technology can offer. 

While it does seem like a costly investment, many corporations have already implemented it. Since VR is not going away anytime soon, you have the time to think about it. So far, it is expected to only become more popular and adopted in multiple industries. 

Have you ever considered adding virtual technology to your business? Do you plan to add it now? Share your thoughts in the comments below.

How Virtual Reality Can Improve Your Time at Work

happy-parents-with-their-cute-children-reading-sto-BSCJVLE

Front view of happy African American parents with their cute children reading storybook on the sofa in a comfortable home

Across the U.S. more than 480 school districts and educational centers are shut with 22 more scheduled to close, statistics show.

5 Fun Educational Activities to Do With Kids Stuck At Home | RateUsOnline.com

In an effort to contain the <a href="https://www.rateusonline.com/psychology-and-coronavirus-has-coronavirus-caused-anxiety/" target="_blank" rel="noopener noreferrer">virus</a>, many schools around the world have closed. For example, across the U.S. more than 480 school districts and educational centers are shut with 22 more scheduled to close, <a href="https://www.statista.com/statistics/1103064/covid-19-school-closures-status-us/" target="_blank" rel="noopener noreferrer">statistics</a> show. Staying in self-quarantine is not that easy, especially for the little ones.

<a href="https://www.home-start.org.uk/news/activities-for-families-during-self-isolation" target="_blank" rel="noopener noreferrer">Most school</a> activates have to be carried out at home, but with the current lockdown, it’s very hard to keep the brains ticking and focus centered. To make life feel “normal” is very important for children. That’s why having a couple of fun and educational activities to do will be very useful. 

Here are a few suggestions that can come in handy.
<h2> 1. Writing Competition</h2>
Storytelling is <a href="https://medium.com/@yash.hsquare/importance-of-storytelling-in-child-development-b63593921a33" target="_blank" rel="noopener noreferrer">an important factor</a> in a child’s education. They create a sense of wonder, broaden their knowledge and teach them about life. With stories, children learn to develop appreciation and respect for different cultures, religions, and aspects of life. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4133 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/happy-parents-with-their-cute-children-reading-sto-BSCJVLE.jpg" alt="Family reading storybook on the sofa" width="2000" height="1333" /></a>

That’s <a href="https://www.woodlandtrust.org.uk/blog/2020/03/kids-nature-activities-self-isolation/" target="_blank" rel="noopener noreferrer">why creating a story</a> inspired challenge can be an effective way to encourage children to do something educational. Inspire your kids to write their own stories. They can include anything from:
• Fantasy woods
• Animal kingdom
• Mysterious adventures
• Superheroes
With more children, storytelling can turn into a competition. Gather the family and let them read aloud. 
<h2> 2. Cooking </h2>
Letting a child participate in simple <a href="https://www.chroniclelive.co.uk/news/north-east-news/14-fun-educational-things-kids-18016000" target="_blank" rel="noopener noreferrer">cooking activities</a> will give them the opportunity to learn about health. Show them how to wash the fruits and veggies, how to use flour and sugar, etc. By measuring the recipes, they can develop excellent measuring skills (quite handy for math class), and by following the instruction manual, they will polish their language skills. With constant cooking activities, children learn to appreciate the food on the table. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4135 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/grandparents-parents-and-children-spending-happy-t-ZA8W323.jpg" alt="Family cooking" width="2000" height="1333" /></a>
<h2> 3. Playing With Clay or Dough</h2>
According to <a href="https://www.aarp.org/personal-growth/life-long-learning/info-04-2009/modelmaking-a-great-hobby-for-your-brain.html" target="_blank" rel="noopener noreferrer">research,</a> model making is an effective way to boost hand-eye coordination and focus. It’s one of those activities that is excellent for the brain. It improves concentration, executive functions (organizing, planning, memory), and visual skills. So, get some dough or clay, and challenge your kids to make an extravagant model.

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4136 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/young-pretty-woman-and-kid-playing-with-colorful-c-XF9VMRA.jpg" alt="Family playing with colourful clay" width="2000" height="1333" /></a>
<h2> 4. Presentations and Demonstrations</h2>
Does your child love to play with Legos? Or maybe they spend a lot of time on the computer? Whatever your kid prefers to do, challenge them to find out everything about their favorite thing. For example, challenge them to find out who invented Legos. How the first computer came to be? 

Let them research this information online and encourage them to make a presentation or demonstration for all their work. Not only will they keep their brain engaged and active, but they will also have some cool knowledge to show off. 
<h2> 5. Treasure Hunting</h2>
Kids love to hide and seek. But, if you want to keep them engaged for much longer, you have to take the game to a whole new level. Make a treasure hunt. Hide a couple of fun things around the house and draft up a puzzle for them to solve. With strategic planning, you can keep the kids focused and entertained. Don’t forget a prize at the end. 
<h2>Final Thoughts</h2>
Staying in self-isolation with little children is not easy. But, with the right inspiration and activities, you can enjoy some quality time with your kids and have fun at the same time. Of course, there are plenty of ways to overcome quarantine boredom, which is why we decided to share a few of them. Every activity has something unique to offer. 

Have you tried any of them before? Which activity is your favorite? Let us know in the comments below.

5 Fun Educational Activities to Do With Kids Stuck At Home

Young manager sitting in front of monitor with data

Analyzing data

People are using data science in many aspects of their lives. The impact and value of this technology can hardly be overlooked.

8 Ways Data Science Impacts Our Everyday Life | RateUsOnline.com

With consistent technological advances, data science has become a fundamental aspect of today’s industry. Not only is it emerging in almost every part of daily life, but it’s also changing the labor market as we know it, <a href="http://www3.weforum.org/docs/WEF_Data_Science_In_the_New_Economy.pdf" target="_blank" rel="noopener noreferrer">reports</a> show. 

Most people will often link data science with data leaks, privacy breaches, and techniques for maximizing profits, but it’s more than that. There is a lot more to this inter-disciplinary field than statistics, databases, and analytics. 

This is not the type of tech that is only meant to be used by experts only. We encounter the role of data science in almost every possible aspect of our daily life. From searching for what to watch on Netflix to Googling, there are plenty of aspects where we use this tech in our lives. 

To give you a general idea of how we implement it in our lives, we’ve decided to list some of the most common cases where we encounter data science. So, without further ado, let’s get right to it.
<h2> 1. Media and Entertainment</h2>
People have always asked for a <a href="https://medium.com/activewizards-machine-learning-company/top-9-data-science-use-cases-in-media-and-entertainment-a5705231e228" target="_blank" rel="noopener noreferrer">simplified search base</a>, something they can use at any time, regardless of the situation. That’s why massive players in the entertainment and media industry had to up their game. Data science tech made that possible. 

Companies in this industry use it for:
• Individual marketing
• Sentiment analysis
• Real-time analytics
• Recommendation system
• Distribution of content
• Analyzing and collecting client insights
Take Netflix and Pandora for example. These platforms have managed to take their services to a whole new level. 

By analyzing behavioral patterns and client’s preferences, these platforms can now extract shows or music from their database to recommend to clients. Users can create a watch list based on a specific category (genre, favorite actor, popular options, etc.)

Data science analyses the client’s viewing or listening habits and allows the platform to customize their services every week as per the client’s preferences. 
<h2> 2. Shopping Online</h2>
Thanks to data science, the eCommerce industry is vastly on the rise. According to <a href="https://towardsdatascience.com/what-is-the-impact-of-big-data-on-the-ecommerce-industry-lets-find-out-c5ac4b2dfd8" target="_blank" rel="noopener noreferrer">statistics,</a> online shopping is predicted to reach $4.5 trillion by the end of 2021. The reason for that is relatively simple. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4089 size-full" src="https://www.rateusonline.com/wp-content/uploads/2020/04/friends-shopping-shoes-online-5PAKNV2.jpg" alt="Closeup of a woman doing online shopping on a digital tablet" width="2000" height="1334" /></a>

When someone is looking to buy something online, e-commerce sites will offer suggestions of something similar to what the client has ordered before. They can offer popular recommendations or something they might be interested in based on their search history. This is all the result of data science.

With this tech, online shopping websites can massively boost the user experience and analyze gigantic pools of customer data to understand their likes, patterns, and preferences to sell more products.
<h2> 3. Internet Browsing</h2>
If we want to know something, write some homework, or search for anything, we just “Google it”. Google analyzes around <a href="https://www.mastersindatascience.org/industry/internet/" target="_blank" rel="noopener noreferrer">10 to 15 exabytes</a> of data every single day, all thanks to data science. 

All search engines like Safari, Firefox, Opera, etc rely on data science algorithms to give us the ultimate results in just under a second. If this tech didn’t exist, the search engines would be completely different from what we know them today.
<h2> 4. The Finance Industry</h2>
This industry <a href="https://medium.com/analytics-vidhya/how-is-data-science-revolutionizing-the-finance-industry-c0a95368e5bc" target="_blank" rel="noopener noreferrer">has always been focused</a> on data, long before data science came into play. For the <a href="https://www.rateusonline.com/5-strategies-to-…-financial-times/" target="_blank" rel="noopener noreferrer">finance</a> industries, data is a valuable asset and fuel. But, decades ago, analyzing and collecting this data came down to piles and piles of paperwork. 

Data science is now more convenient. Companies can divide and conquer that data to their advantage. With this tech, it’s possible to avoid financial fraud, trace and track credit cards, collect and analyze data much faster. 

Because of data science, banks have enhanced their security and other industries that store sensitive client information now have a way of protecting it.
<h2> 5. Digital Marketing</h2>
Data science is an essential factor in online advertising. It has now become the norm. From creating display banners on various sites to sharing digital billboards, this tech has always been responsible for attracting more consumers. 

Its algorithms are well-made to track clients’ past behaviors and find ads that will suit their taste. These ads can pop up when clients are watching videos or browse social media. <a href="https://www.lyfemarketing.com/blog/digital-marketing-statistics/" target="_blank" rel="noopener noreferrer">Statistics</a> show 85% of people have a higher chance of purchasing a product after seeing it in a video.  

This method has been so popular that companies in 2019 spent around <a href="https://www.lyfemarketing.com/blog/digital-marketing-statistics/" target="_blank" rel="noopener noreferrer">$306.59 billion</a> on media and digital ads all around the world.  
<h2> 6. Facial Features Recognition</h2>
Face recognition is now part of our daily lives, especially with photo filters. But, this technology was considered impossible for our predecessors. It’s what we call the “wonders” of AI tech. The role of <a href="https://www.analyticsinsight.net/data-science-matter-advanced-image-recognition/" target="_blank" rel="noopener noreferrer">data science</a> is to:
• Detect objects
• Identify features
• Recognize patterns
<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4091 size-full" src="https://www.rateusonline.com/wp-content/uploads/2020/04/a-smartphone-using-face-id-recognition-system-PQ9HG5Z.jpg" alt="A person using the facial ID recognition system." width="2000" height="1333" /></a>

Regardless of the texture or facial expression, this technology can still identify matches based on the database. That means colors, shapes, and different images are now all part of the facial recognition technology. 
<h2> 7. Medical Care</h2>
To file, store, and <a href="https://magnimindacademy.com/what-is-the-role-of-data-science-in-everyday-life-and-every-situation/" target="_blank" rel="noopener noreferrer">manage patient records</a>, employees in the healthcare industry had to deal with a lot of paperwork. Human error was a lot more evident and some records could easily be lost. This type of paperwork proved inefficient since the medical staff had to pay attention to it and lose valuable time. 

With data science tech, this problem became a thing of the past. Because of data science, the medical industry has transformed quickly. Now, it’s much easier to control health records and access these records from anywhere whenever they need it. 

Aside from maintaining records, the role of data science can be seen in monitoring tech. If there were any changes or anomalies in a patient’s health, the tech will immediately send notifications to alert the personnel. Therefore, improving treatment and supervision.  
<h2> 8. Airline Industry</h2>
The airline industry has a lot to benefit from data science. This tech has indeed changed many things in the sector from upgrading bookings to regulating maintenance and procedures. 

This is a production technology that helps the industry find a proper way to store their data in real-time. It keeps the huge amount of data safe, reduces the chance of luggage mishandling, creates automated and immediate messages, and more. With technology such as this, the industry can improve its performance and reduce the costs of baggage loss, damage, and tracking exponentially. Simply put, data science has helped the airline industry operate more efficiently.  
<h2>Final Thoughts</h2>
People are using data science in many aspects of their lives. The impact and value of this technology can hardly be overlooked. Whether it is for entertainment, advertising, or improving user experience, it has become a crucial aspect in today’s life. Only a few decades ago, this tech would have been a far-fetched dream. Now, we can hardly imagine our lives without it. Due to its convenience, functionality, and processing capabilities, this technology has been a valuable asset to our economy in various industries.

8 Ways Data Science Impacts Our Everyday Life

8 Ways to Create a Successful Business Strategy Backed By Research

A solid business strategy can’t be made overnight. But, if you want your business to succeed, the key is to focus on consistent goals, not short-term opportunities.

8 Ways to Create a Successful Business Strategy 
 | RateUsOnline.com

<a href="https://hbr.org/2017/11/executives-fail-to-execute-strategy-because-theyre-too-internally-focused" target="_blank" rel="noopener noreferrer">The statistics </a>show us that  67% of business strategies fail due to bad execution. Many businesses don’t have the proper mission and vision when they make various decisions. And even if they do, not everyone will value them. 

Most companies base their decisions on solving short-term issues and don’t focus on the bigger picture. This is a common misconception that hinders any chance for success. The idea is not to generate temporary but long-term and consistent success. Don’t leave anything to luck or chance. 

Every business needs a solid action plan to help them achieve their goals. Here are eight key factors for working out the best <a href="https://www.rateusonline.com/reasons-your-business-should-invest-in-case-studies/" target="_blank" rel="noopener noreferrer">strategy</a> for any kind of business. 
<h3> 1. Have a Clear Vision</h3>
<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4079 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/confident-in-his-business-abilities-4U47RYG.jpg" alt="Man giving a presentation to his colleagues in a boardroom" width="2000" height="1333" /></a>

<a href="https://yourstory.com/mystory/science-successful-business-strategy" target="_blank" rel="noopener noreferrer">Every company</a> should strive to achieve their goal. Vision gives employees a sense of direction and purpose. Better yet, it defines the goals. The vision is the basic guideline for making smart goals. It should be:
• Realistic
• Specific
• Doable
• Measurable
• Time-bound
According to <a href="https://www.researchgate.net/publication/222662683_Legitimating_First_Organizing_Activities_and_the_Survival_of_New_Ventures" target="_blank" rel="noopener noreferrer">research,</a> companies that start planning their strategy early on are much better at establishing legitimacy. They have much more potential to get business partners, customers, and funding. 

Another <a href="http://www.crab.rutgers.edu/~richmich/NVF/Business%2520Planning.pdf" target="_blank" rel="noopener noreferrer">research</a> states that businesses that start their planning process before advertising their company are less likely to fail. Therefore, creating a business strategy with a clear vision early on is the key to success. 

Of course, these goals should be constantly reviewed to make sure they are applicable to a business. Without a vision, it’s almost impossible to achieve long-term success. So, the sooner you start planning, the better. 
<h3> 2. Stay Organized and Track Your Progress</h3>
<a href="https://hbr.org/2005/10/the-office-of-strategy-management" target="_blank" rel="noopener noreferrer">Research</a> shows that 50% of leadership teams in various companies don’t spend any time at all on organizing a strategy. While 85% won’t spend more than an hour a month drafting up the action plan. 

Even if you have a plan, that doesn’t mean you shouldn’t track it. In fact, if you don’t pay attention to it, the strategy will fall off. By tracking success, the company will be able to gather more data on what brings in revenue. The more information they have, the easier it will be to come up with more strategies and improve workflow. 
<h3> 3. Share Your Strategy With All Employees</h3>
According to <a href="https://www.ncbi.nlm.nih.gov/pubmed/16250626" target="_blank" rel="noopener noreferrer">statistics,</a> just 5% of all the employees in a company fully understand the business strategy. Plus, <a href="http://www.org-synergies.com/Strategy%2520Execution%2520Paper3.pdf" target="_blank" rel="noopener noreferrer">42% </a>of managers and 27% of employees can access the firm’s strategic plan. This is not enough to make solid decisions. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4077 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/there-are-no-limits-to-their-vision-of-success-5BTMWGY.jpg" alt="Group of businesswomen discussing business strategy" width="2000" height="1333" /></a>

If the company is to have a competitive advantage, everyone in the business should know what they are doing. The company’s success lies in effective communication and combined effort. If workers have no idea what they are working for, they can’t fully contribute to the company. 
<h3> 4. Know Your Strengths and Weaknesses</h3>
Analyzing the weaknesses or strengths of an organization is an excellent method of understanding how the company is doing. You can see where the business could do better, what needs to be improved and managed. 

The market is constantly changing, and every business must keep up. That means looking at all the possible opportunities that might benefit your business and implementing them. However, without knowing the strengths or weaknesses, you will end up missing out on potential threats.

You have to out-perform your competition, even when making updates on the strategic business plan. This will help evaluate and improve the business’s inclusiveness. 
<h3> 5. Leaders and Management Must Provide Resources</h3>
<a href="https://www.managementstudyguide.com/strategic-leadership.htm" target="_blank" rel="noopener noreferrer">Strategic leaders</a> will distribute resources and form an organizational structure. When drafting up a business strategy, the company will define the needed resources to get the strategy in motion. But, nothing can get done unless the resources are provided. Also, it’s important to analyze the ‘expected’ versus ‘actual’ results.  

As a leader, you will be working in an ambiguous environment. There will be plenty of difficult problems, influence, and occasions where resources will be necessary. By allocating resources, the management team will be able to create a solid environment where employees will be able to fulfill the company’s needs.

That’s where an incentive or reward system can come in handy. They can serve as encouragement for employees and improve their productivity and quality of work. 
<h3> 6. Use a Strategy That Is Possible to Implement</h3>
Not every business strategy will make for a good strategy. The end result will highly depend on whether or not that strategy can be implemented; take ambition, for example. 

Being determined to run a business is very important. But, if you are too ambitious when drafting up your strategy, you will set unrealistic goals. Too ambiguous and complex strategic plans will only cause more frustration and make the business prone to failures. You don’t want to drive your company towards failure but towards productiveness. 

That’s exactly why you need a doable strategy – something realistic. The way you can do that is by analyzing your current market. Know your competition, and be ready to adapt. That way, you will always be one step ahead.  
<h3> 7. Don’t Implement Changes Too Often</h3>
One of the most common mistakes businesses make is implementing changes every single day. It’s not a good idea to implement changes frequently. Management teams do it because they believe they can out-manoeuvre the competition. 

While it’s true that adding something new to a business will get more attention, it’s not a smart decision. Adding too many changes, whether it is for a certain project or management, it will discourage people a lot more than you think. Discouragement can have a major impact on productivity.

Remember, happy employees, are <a href="https://phys.org/news/2019-10-happy-workers-productive.html">13% more</a> productive.

When creating a business strategy, the most important thing is to maintain a positive outlook and do it with confidence. So, instead of focusing on getting the work done, it’s important to pay attention to the work itself. Employees should feel encouraged to work, instead of pressured for hitting the deadlines. With less pressure and more engagement, it is possible to boost enthusiasm. 
<h3> 8. Be Patient</h3>
We all want immediate success. But, it’s impossible to grow as a business overnight. It takes plenty of work and dedication to reach a certain goal. The key to making it work is not to lose patience. 

Every milestone, every project, should be reviewed and analyzed. This will give you a better understanding of where the company is at the moment. Consistently working on adding more improvements will help you get closer to your goals. However, you have to be patient and don’t force it. Since the more pressure you put on employees, the less likely they are to do better at their jobs.
<h3>Final Thoughts</h3>
A solid business strategy can’t be made overnight. But, if you want your business to succeed, the key is to focus on consistent goals, not short-term opportunities. The idea is not to get a temporary revenue boost, but a continued boost of workflow for the entire company. With a proper strategy, you will always be on the right track.

8 Ways to Create a Successful Business Strategy

architect-engineer-draft-blueprint-plan-design-con-PA94VC3

Architect Engineer Draft Blueprint Plan Design Concept

Managing the budget is never easy, especially in these uncertain financial times such as these.

5 Strategies to Help you Cope With Uncertain Financial Times | RateUsOnline

https://youtu.be/V0HKpfZn1KE

Due to the current <a href="https://www.rateusonline.com/ways-coronavirus-can-affect-your-business-and-precautions-you-should-consider/" target="_blank" rel="noopener noreferrer">COVID-19</a> outbreak, most consumers are expecting a recession in 2021. Based on <a href="https://www.civisanalytics.com/wp-content/uploads/2020/03/Civis-_LEK-FINAL-deck.pdf" target="_blank" rel="noopener noreferrer">a survey</a> that analyzed around 2,600 American adults, from 80% to up to 90%, believe a recession will happen next year. With the online spending on the rise and <a href="https://searchengineland.com/covid-consumers-pessimistic-but-spending-more-online-331519" target="_blank" rel="noopener noreferrer">more than 30%</a> of the income going to grocery purchases and other goods, it’s crucial to budget our finances now more than ever, especially in these uncertain financial times. Plus, the better we handle the budget, the less likely we are to stress out. 

So, managing income wisely should come first. Here are five ways to budget in these uncertain times.
<h3> 1. Draft Up a Spending Plan</h3>
According to <a href="https://hr.nd.edu/assets/74200/" target="_blank" rel="noopener noreferrer">Melanie Hardie</a>, a senior financial consultant at Ceridian, writing down a spending plan should be your top priority. A well-made plan will give you proper insight into your debt and income. That way, you can figure out your purchasing priorities. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4051 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/architect-engineer-draft-blueprint-plan-design-con-PA94VC3.jpg" alt="Man creating a Plan" width="2000" height="1511" /></a>

To do that, write down your total income. Plan out your spending routine based on everything you have to pay and deduct the cost from your income. This will give you a general idea of where the money goes. 
<h3> 2. Cut Back on Your Spending Habits</h3>
With the spending plan, you will have a clear guideline of what to spend the money on. But, the key to making it work is to learn to differentiate "wants" from "needs." If you focus on the necessities, you will always have the budget to cover the "needs."  

So, try to <a href="https://www.forbes.com/sites/cbrennan/2020/03/25/6-essential-money-moves-to-make-in-uncertain-times/#710a7c233387" target="_blank" rel="noopener noreferrer">cut back on</a> investments and spend as little as possible on bills or anything else that might come in handy. For example, instead of ordering take out, cook at home, brew your own coffee, pay attention to the electric bill, etc. 
<h3> 3. Ditch the Credit Cards and Use Cash Instead</h3>
According <a href="https://www.valuepenguin.com/credit-cards/credit-card-spending-studies" target="_blank" rel="noopener noreferrer">to studies,</a> when people pay with credit cards, they can spend up to 83% more than they would if they paid in cash. 

If you don’t think you can handle your spending, try to pay with cash. The more you carry the money around, the more you realize its worth. Therefore, you are less likely to spend it on anything that is unnecessary. 
<h3> 4. Set Money Aside for Your Emergency Fund</h3>
Always be ready for the worst-case scenario, and with possible financial struggles on the way, you should try to save up as much as you can. That's where an emergency fund can come in handy. Set aside enough cash to get you <a href="http://blog.invisor.ca/how-to-manage-your-household-finances-in-uncertain-times" target="_blank" rel="noopener noreferrer">through 3 to 6 months</a>. These funds should be enough to cover the basic expenses. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4052 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/man-putting-dollar-banknote-into-piggy-bank-XDEBQ8H.jpg" alt="Personal investment, a man placing money into a piggy bank" width="2000" height="1333" /></a>
<h3> 5. It’s Never too Late to Ask for Help</h3>
There are plenty of financial planners that can help you stay on track. Even if the stock market could be going down, it’s better to manage your finances than to spend them all. A financial planner can show you where you are going wrong. They can guide you on how to re-locate your funding, develop a plan, or set up goals. When it comes to making a decision, it’s hard to go wrong with an experienced financial planner. 
<h2>Conclusion </h2>
Managing the budget is never easy, especially in these uncertain financial times such as these. But, sometimes, all it takes is a step in the right direction. Now that you know your possibilities for managing your finances, you will be more prepared to handle your money. Plus, you will be much more comfortable with your spending habits. 

Did you find our guide helpful? Have you tried any of these methods before? Let us know in the comments below.

5 Strategies to Help you Cope With Uncertain Financial Times

discussing-results-of-business-research-4FJ6Z78

Close-up of unrecognizable business analyst viewing survey report and discussing results of research at table, woman pointing at pie chart

Discussing results of business research

Case studies can increase a company’s revenue by a 185% and boost deal closing by 70%, this article reviews why case studies are so important.

Reasons Your Business Should Invest in Case Studies | RateUsOnline.com

Case studies are often seen as the key to promoting any business through a fact-driven and genuine storytelling.

In fact, according to <a href="https://neilpatel.com/blog/why-you-need-to-create-case-studies-and-how-to-generate-leads-from-them/" target="_blank" rel="noopener noreferrer">Neil Patel</a>, one of the most profound marketers and CEO of Hello Bar and Crazy Egg, these studies can increase a company’s revenue by a 185% and boost deal closing by 70%.

If used correctly, any <a href="https://optinmonster.com/5-reasons-you-need-to-invest-in-case-studies-right-now/" target="_blank" rel="noopener noreferrer">startup business</a> can make the most of their prospects and turn every opportunity into clients. If you are looking to start your own business, you will quickly notice that plenty of companies are investing time and money in these case studies, highlighting them every step of the way.

Of course, this is not a mere coincidence; it’s a way to make money. Have you ever wondered why that is? What makes them so important for getting clients? Here are five reasons why you should be investing in case studies for your startup business.
<h2> 1. They Are Targeting a Specific Niche</h2>
Every well-developed study will only target a specific niche. The great thing about it is that it will never be vague. So, no matter what kind of product you are selling, it will always resonate with your predetermined target market. These case studies will be:

<div id="attachment_4016" align="alignnone" width="1089"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-4016 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/image.jpg" alt="" width="1089" height="268" /></a> Image showing the purpose of case studies</div>

Therefore, you don’t have to worry about is missing out on what's really important. An adequate case study will target a focused market and evaluate only target customers.

Take the <a href="https://som.yale.edu/news/2018/12/top-40-most-popular-case-studies-of-2018" target="_blank" rel="noopener noreferrer">Shake Shack IPO case study</a>, for example. From a simple art project that emerged in New York City streets, the company managed to create a dedicated fan base that will later visit all the new Shake Shack locations. Students were asked if what investors paid per every share was worth it. The study provided a detailed overview of the company’s operations, marketing, financials, and competitors to evaluate the true value of the company.
<h2> 2. They Give Social Proof</h2>
More and more customers today demand proof. Before they buy a product, they have to make sure it works. Checking customer reviews has now become the norm.

According to a <a href="https://bizrateinsights.com/resources/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions/" target="_blank" rel="noopener noreferrer">survey,</a> 90% of customers read reviews before making a purchase. Based on a <a href="https://blog.hubspot.com/marketing/social-proof-examples" target="_blank" rel="noopener noreferrer">different survey</a>, 88% of customers value customer reviews just as much as a personal recommendation.

Just five decades ago, it was completely different. Customers would have relied on sales copies and would not doubt a product before buying it. If there was an ad that said the product does its job, it would be enough to look reliable.

Today, however, it takes more than that. With the current technological advances and social media, people have access to a lot more information. As a result, customers read multiple resources that talk about the manufacturing process or anything related to the product. This information will affect their decision.

Having case studies that will highlight the product’s effectiveness, use, and customer experience will leave a major impact on sales. Not only for boosting sales, but for getting the word around. If there is solid proof that the product is indeed safe and effective, more and more customers will be willing to try it.
<h2> 3. Allow Your Business to Become an Authoritative Figure in the Industry</h2>
People value factual claims over any statistical analysis. Case studies give exactly that.

Since they are fully-researched, every recorded decision will be a stepping stone for securing your brand’s position in the industry. This is an effective way to evaluate a product and objectively examine it, to see how clients would be using it.

Plus, it can give you <a href="https://venngage.com/blog/case-study-examples/" target="_blank" rel="noopener noreferrer">valuable insight</a> into what customers are thinking about your product, its potential, weaknesses, and strengths.

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-4017 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/04/discussing-results-of-business-research-4FJ6Z78.jpg" alt="Discussing the results of research at the table" width="2000" height="1334" /></a>

In fact, this is not something new. According to <a href="https://www.business2community.com/marketing/9-ways-to-use-customer-case-studies-in-your-marketing-02280206" target="_blank" rel="noopener noreferrer">research,</a> 90% of customers who read positive feedback claim to be influenced by it. That’s why they decide to purchase that product or service. If you publish regular, fact-driven, and insightful case studies, you will be much closer to getting recognized in your niche.
<h2> 4. They Provide Solutions to Problems</h2>
Case studies implement observational strategies and a mindset focused on honing in on the solution process.

Let’s take your website, for example. You are advertising a product on your website, something like, "Our widget will get you more clients." The case study will analyze that exact statement and focus on the real effect of your product.

In the end, it will help you put out a more reliable and fact-based statement such as this “Our widget will get you 52% more clients by targeting their A, B, and C needs.”

It’s true that clients will still purchase your product even without a case study, but many will want to know “why” is it any good. Case studies can answer that question. They will highlight the potential in the product you are selling.
<h2> 5. They Can Help You Create More Content to Advertise Your Business</h2>
The more case studies you have, the easier it will be to create spinoff content. You can create videos, posts, newsletters, or anything else you want to use to advertise the business. While it’s true that these case studies are expensive, they are incredibly efficient in creating a solid framework for more content.

If you plan on creating blog posts, articles, or podcasts related to your business, you can use this content to spread the word. The reason for that is relatively simple. Case studies are, in fact, research. They analyze all the intricacies of your business. That means that every single detail gets analyzed and searched.

The more details you have to work with, the easier it will be to create spinoff content. Any spinoff opportunity to spread the content will be a valuable asset for your startup business, especially if that content is backed by research. It can improve engagement and advertise the company’s goals. This is a highly effective strategy that can pay off in the long run.
<h2>Final Thoughts</h2>
Case studies are not something that can be done overnight. It can take months to fully develop a solid case. Depending on the information you use, the way you collect and analyze it will determine the length of the process. But, the time and money spent will all be worth it. If done properly, it can be the most powerful tool in your advertising arsenal.

Whether you decide to make a compelling story or a statistical analysis, make sure you create something that will get you noticed.

So, take your time. Create the best-researched piece that will resonate with clients. Remember, the most important thing for any business is to build trust. Without trust, you have nothing. Case studies will give you that trustworthy foundation. It’s up to you to make the most of it.

Now that you know the importance of case studies, what do you think of them? Would you put all your efforts and resources into them? We would like to know what you think! Share your thoughts in the comments below.

Reasons Your Business Should Invest in Case Studies

Business people meeting conference discussion corporate concept

Business young people meeting conference discussion corporate

Here are our tips on how to make a good business pitch in front of the investors. Making the right preparations is the foundation of your business pitch.

How to Make a Good Business Pitch and Overcome Your Nervousness ?

Getting ready before a big pitch is never easy. The stakes are just too high, and we all need to make sure everything goes smoothly. But, the closer it gets, the more <a href="https://brandongaille.com/14-fear-public-speaking-statistics/">anticipation it builds</a>, it becomes impossible to calm the nerves. 

Well, you are not alone. What if we told you that public speaking anxiety is the most prevalent phobia on the globe? In fact, just in the U.S., 5.3 million people have social anxiety, 74% of which deal with speech anxiety, statistics show. 

Discomfort and anxiety are indeed part of the game, but if you want your pitch to be noticed, you have to be confident. So, the question is, what can you do to deal with the nervousness? Here, we’ve decided to share some handy tips on how to make a good business pitch you can rely on even when anxiety and fear start to kick in. 
<h2>How To Make A Good Business Pitch</h2>
<h3> 1. Anxiety Can Be a Good Thing</h3>
According to David Greenberg, a professional coach, author, and CEO of Simply Speaking, anxiety is not that bad. Feeling uneasy about something shows that you really care. It means that this pitch is worth your while. 

The adrenaline will kick in, and the discomfort will begin. <a href="https://www.inc.com/marcel-schwantes/9-simple-tricks-to-overcome-your-fear-of-speaking.html">If you want to succeed</a>, you will need to accept these feelings. They are not there to make you fail; they are there to inspire you to get your message noticed. Instead of fighting them, accept them. 

If you don’t see the anxiety as something that will ruin your pitch, you will be able to convey the message with a more positive connotation. All you have to do is accept these feelings, observe, and reframe your thoughts and actions based on the situation.  
<h3> 2. Don’t Let Your Mind Wander</h3>
It’s easy to let your nerves get the best of you. The moment you are faced with them, plenty of thoughts will cross your mind and impact your better judgment: What if I mess this up? What if they don’t like me? If I fail, it will all be for nothing!

What you can do is be present! All those sensations (quickened breathing, heart racing, voice cracking, sweating) are normal. 

<a href="https://hbr.org/2016/10/how-to-calm-your-nerves-before-a-big-presentation">Before you say anything</a>, take a deep breath and take a good look at your surroundings. Focus on something physical. Find an anchor, like a chair, for example, and focus your entire body weight on your toes. Basically, you are tuning in with your body. Strike a confident pose and own the space. 
<h3> 3. Calm the Nerves In Your Own Way</h3>
Everyone has their own unique way that helps them calm down. You can try to do whatever suits you best. Here are a couple of options you can try that may help you out. You can:

 - Do a few more practice pitches before you go in

 - Exercise to stabilize the adrenaline

 - Listen to some music 

 - Meditate a couple of minutes before you do the pitch

Practicing the pitch helps build confidence. You get the chance to repeat and calm down by reminding yourself that you can do a good job. 

Exercise doesn’t directly affect your pitch, but it helps manage the adrenaline. The more anxious you become, the higher the adrenaline gets, so you need something to calm the nerves and help you stay on track. Physical activity is always the right approach.

Music is another great way to reduce stress. According to <a href="https://djmag.com/content/music-can-reduce-anxiety-65-study-shows" target="_blank" rel="noopener noreferrer">research,</a> listening to your favorite songs can help reduce anxiety by up to 65%. This is more than enough to help you keep going, while <a href="https://www.forbes.com/sites/alicegwalton/2015/02/09/7-ways-meditation-can-actually-change-the-brain/#4cced9441465">meditation can reduce the activity in the brain</a> that makes our minds wander. Any self-referential thoughts can be controlled. If you know how to do it, you will less likely fail your speech. Sometimes, something as simple as this can be the step in the right direction.
<h3> 4. Do Not Seek Perfection, Be Yourself!</h3>
Based on a <a href="https://www.latimes.com/health/la-he-scared-20151031-story.html" target="_blank" rel="noopener noreferrer">recent analysis</a>, fear of failure is a serious problem for the majority of the young population. From more than 1,000 people evaluated, 31% stated they were afraid of making a mistake. Being afraid to speak in public often stems from fear of failure. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-3987 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/female-boss-gives-presentation-to-team-of-young-bu-YU93KHX.jpg" alt="Female Gives Presentation To Team" width="2000" height="1333" /></a>

But, if you want to make a successful business pitch, you first need to understand that nothing is perfect. Instead of hoping for perfection, be yourself. No one wants people who are masking their true goals and intentions. If you want people to take you seriously, you have to be confident and honest. That’s the best way to get the attention you need. 
<h3> 5. Don’t Be Boring</h3>
When you present your pitch, you shouldn’t be the only one talking. Involving the audience is the key to getting more attention. This will be a turning point for your presentation. Plus, it eases the nerves since you will be inspiring a dialogue in which people can help take your mind off your anxiety. 

https://www.youtube.com/watch?v=P2LwuF7zn9c
<h3> 6. Do a Solid Research </h3>
Whatever topic or business you will present, you have to be fully acquainted with it. The business will be your topic, and you are the authority of that topic. If the audience asks a question, you should know how to answer it. This will help you appear more confident, secure, and trustworthy. Moreover, the more you know, the less likely you are to stress out. This makes for an excellent strategy in the long run. 
<h3> 7. Visualize your Success</h3>
If you want your pitch to leave an impression, you have to enter the room with enthusiasm. That’s when visualization can come in handy. The first step to making it work is to imagine yourself making a successful pitch. 

Let the presentation play in your mind and imagine how it ends successfully. Create a detailed imagination as you possibly can. Picture the audience, the room, the questions they might pose, your clothes, anything that comes to mind. Spend at <a href="https://www.entrepreneur.com/article/242373" target="_blank" rel="noopener noreferrer">least 10 to 15 min</a> imagining yourself achieving your goal. It may seem like a banal approach, but it’s bound to help you get closer to success. 
<h3> 8. Focus On the Positives</h3>
Seeing your <a href="https://www.virgin.com/entrepreneur/how-deal-pitching-nerves" target="_blank" rel="noopener noreferrer">audience clap</a> or shake their heads, showing that they listened to your pitch is all the affirmation you need. Learn from this experience and improve. See how they reacted with the first presentation and embrace their positive reactions. So, the next time you have to do another pitch, you will be eager to take on the challenge. 

https://www.youtube.com/watch?v=dEDcc0aCjaA
<h2>Conclusion</h2>
Making the right preparations will only be the foundation of your <a href="https://www.rateusonline.com/10-ways-to-growing-your-business-using-data/">business</a> pitch. Everything else that comes in your way will be a challenge. But, if you use all the handy tips listed here, you will always be prepared to take that challenge head-on. 

Remember, feeling anxious or nervous before a speech is normal. But, if you know how to overcome it, you will always be one step ahead. Of course, the perfect pitch doesn’t exist. That doesn’t mean you shouldn’t improve. On the contrary, take all your experiences, observe, analyze, and improve them. 

Eventually, you will be ready to take on anything on any given day. Now that you know how to make a good business pitch and overcome your nervousness step out of that comfort zone and make the ultimate pitch, you can come up with. 

Have you tried any of these tips before? Did they work for you? Let us know what you think in the comment section below. 

&nbsp;

8 Handy Tips to Calm the Nerves Before a Business Pitch

Patient wearing virtual reality glasses during the treatment of phobia

Patient wearing VR glasses

Virtual reality has shown promising results when used as a treatment for certain mental health conditions.

How Virtual Reality is being used with Mental Health Treatment | RateUsOnline

Mental health conditions pose as a global problem. In the <a href="https://www.nami.org/learn-more/mental-health-by-the-numbers" target="_blank" rel="noopener noreferrer">United States alone</a>, at least 7.2% of the population is suffering from a major depressive disorder. Anxiety disorder affects an estimated 19.1% of the population. The <a href="https://www.who.int/whr/2001/media_centre/press_release/en/" target="_blank" rel="noopener noreferrer">World Health Organization</a> reports that at least 25% of the worldwide population is affected by some type of mental health disorder. 

Virtual reality has been used as an alternative and complementary therapy for quite some time now. Emerging evidence shows that virtual reality can be an effective strategy for treating several types of mental health disorders in the general population. 

How Virtual Reality Helps In The Treatment Of Mental Health Conditions

<a href="https://www.rateusonline.com/how-innovative-virtual-reality-is-improving-physiotherapy/" target="_blank" rel="noopener noreferrer">Virtual reality</a> is used in different ways to help people overcome symptoms associated with certain mental health conditions. Different mental health disorders are also being treated through experimental programs that take advantage of virtual reality technology. 

<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid alignnone wp-image-3969 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/woman-playing-with-virtual-reality-glasses-against-NAUC4YF.jpg" alt="Woman wearing with virtual reality glasses" width="2000" height="1333" /></a>

Let’s take a closer look at how virtual reality is currently being used in the treatment of various mental health concerns. 

Anxiety Disorders

Anxiety disorders are some of the most common mental illnesses that affect the general population. An estimated 40 million adults in the US are <a href="https://adaa.org/about-adaa/press-room/facts-statistics" target="_blank" rel="noopener noreferrer">affected by anxiety disorders</a>. This accounts for about 18.1% of the US population. Even though the prevalence of anxiety disorders is high, a mere 36.9% of patients are estimated to receive treatment. 

Several companies have implemented virtual reality technologies to help patients suffering from anxiety disorders. <a href="https://mimerse.com/">Mimerse</a> was one of the very first virtual reality systems to go live, focusing particularly on patients who experience symptoms of anxiety disorders. Mimerse worked closely with Samsung to produce a virtual reality world that would help these patients. 

Mimerse is primarily a virtual pharmacy. Scientists, healthcare professionals, and clinicians are working closely with the developers of the platform to provide a more authentic experience for patients. 

Several products have already been integrated into the Mimerse platform. This includes a relaxation experience that helps the patient experience a state of calmness and relaxation. A meditation program has also been developed and implemented into the Mimerse platform. 

Another virtual reality platform, known as <a href="https://psious.com/" target="_blank" rel="noopener noreferrer">Psious</a>, was developed with health professionals in mind. The tool is primarily aimed at mental health professionals who are setting up clinical trials. The platform is able to provide patients access to more than 50 different, virtually populated environments that have been specifically designed to assist in the treatment of common mental health illnesses. 

The <a href="https://psious.com/about-us/" target="_blank" rel="noopener noreferrer">company was founded by Xavier Palomer</a>, who states that he is striving to help millions experience an improvement in their mental health. 

These are only two examples of platforms that use virtual reality to treat anxiety disorders. Many platforms give patients access to exotic locations that they can roam, all while sitting at home or at the office of mental health professionals. These virtual environments can help to manifest a calmness in the patient, which is a critical factor among people with anxiety. 

https://www.youtube.com/watch?v=5KIa3nNmMAc

Phobias

Some virtual reality technologies are also focusing on helping patients overcome their phobias. This falls into the same category of anxiety disorders in many cases. There are some platforms designed specifically for phobias. Other platforms would rather focus on treating anxiety disorders in general, with the ability to also help the patient overcome phobias. 

The <a href="https://www.limbix.com/" target="_blank" rel="noopener noreferrer">Limbix platform</a> is a good example of how virtual technology is used to treat phobias. The platform is used for the treatment of phobias and anxiety symptoms. 

The platform is able to provide the patient access to a 360-degree video, with a virtual environment that they can explore. The Limbix platform is often used by mental health professionals in a controlled environment. 

A program can be configured to expose the patient to the specific elements that they have a phobia for. This may include specific objects or people. It may also include specific scenarios, such as a social event or visiting a bar. 

The use of such a platform allows the patient to face the fears that they have. The patient is able to face their phobia in a virtual environment, allowing the mental health professional to have more control over the situation. 

The patient would then be exposed to their phobia during each session. The idea is that the response of the patient to the phobia will lessen with every exposure. Eventually, they will not have a fear of being exposed to that particular phobia. 

Post-Traumatic Stress Disorder

Post-traumatic stress disorder is another relatively common mental health problem. According to one publication, up to 9.2% of the population in the United States <a href="https://www.uptodate.com/contents/posttraumatic-stress-disorder-in-adults-epidemiology-pathophysiology-clinical-manifestations-course-assessment-and-diagnosis">will experience symptoms</a> associated with post-traumatic stress disorder at some point in their lives. 

Post-traumatic stress disorder can be triggered by a large number of things. The condition will generally develop following a traumatic experience that the patient had to go through. This may include some as significant as their experience during the war, or perhaps following an abusive relationship. Other causes include physical injuries, medical illnesses, mass conflict, and sexual assault. 

Researchers are also working on techniques that would help post-traumatic stress patients experience a reduction in their symptoms through the use of virtual reality. 

Currently, exposure therapy is considered an important option in the treatment of post-traumatic stress disorder. Virtual reality can be a helpful resource in providing patients access to exposure therapy. 

The technique works by creating a virtual environment where the patient is exposed to an event similar to what triggered post-traumatic stress disorder. The patient will be provided the exposure therapy for a specific duration of time – and they will put on the virtual reality headset during each session with the therapist. 

The idea is that the response to the traumatic event will be less fearful with every passing session. The patient will gradually start to experience less anxiety and stress in response to the virtual environment. The treatment is considered successful once the patient is able to put on the virtual reality headset and experience no fear or anxiety symptoms when exposed to the event that triggered post-traumatic stress disorder. 

Current Limitations Faced

The major limitation that has been faced over the last two decades was the high cost of implementing virtual reality technologies as a treatment for mental health problems. For this reason, virtual reality is not yet considered a useful treatment option in many locations. 

There has been a significant increase in the distribution of mobile virtual reality headsets in recent years, however. Technological advancements have been able to reduce the cost of these headsets too. Some mobile devices are also compatible with virtual reality technology, allowing them to be mounted into an appropriate headset. 

With this in mind, it is becoming easier to provide mental health patients access to virtual reality programs as a way of helping them overcome the symptoms they experience. This opportunity is likely to be utilized in the near future, enabling more people to gain access to this form of treatment. 

Conclusion

Virtual reality has shown promising results when used as a treatment for certain mental health conditions. Patients with post-traumatic stress disorder are able to experience a reduced anxious response to triggers. The use of virtual reality may also be useful for individuals with certain phobias and may act as a potential treatment for anxiety disorders too. 

&nbsp;

How Virtual Reality is being used with Mental Health Treatment

Female designer working in front of computer screen

Analyzing chart

Data is one of the most valuable assets of your business, yet many companies tend to overlook the opportunity presented by data.

Growing a business is becoming harder in the modern world. The world is expanding, which means new entrepreneurs and small businesses are created every day. To keep up, you need to understand how you can utilize certain elements of your business for better growth. An underutilized element would be data. 

Data can be collected from analytic tools, public sources, and even internal records. By collecting data and compiling reports, you have a lot of information that could help you increase the growth of your business. We take a closer look at how you can use data to grow your business in this post. 
<h3>1. Find Web Pages That Do Not Convert</h3>
There are a few <a href="https://tresnicmedia.com/how-many-pages-should-your-website-have/" target="_blank" rel="noopener noreferrer">essential pages that your website needs</a> – this includes an about us page, a services page, and a review of the products you offer. If you have a big website with multiple pages, it takes time to maintain every page. Finding pages that do not convert can be helpful. It allows you to optimize those pages, to increase conversions. 

Using data from tools like Google Analytics, you can find web pages that are gaining traffic but not giving you an increase in leads or sales. Analyze these pages and see what improvements can be made to get more visitors converted. 
<h3>2. Identify Products And Services With The Most Potential</h3>
Some products and services your company offers will do better than others. Focusing more on your marketing budget on these products and services could help to give your business a much-needed boost in <a href="https://www.rateusonline.com/?p=3852" target="_blank" rel="noopener noreferrer">sales</a>. 

<div id="attachment_3887" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3887 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/man-pointing-at-the-chart-RKC5JY6.jpg" alt="" width="2000" height="1334" /></a> Man pointing at the chart</div>

By analyzing data collected from analytic tools, you can see which products are performing better. Once you recognize these, try to include them more in advertising material that you send out to customers. You should also focus on making these a part of online paid promotions that you run on platforms like Facebook Ads and Google Ads.
<h3>3. Identify The Ideal Demographics For Your Business</h3>
Data that you collect through your business management platform and your analytic tools will give you more insight into the ideal demographic you should target for your business. 

The data will show you the average age and gender of your ideal customer. Other data can be displayed too, depending on what information you collect from customers. This could include specific areas that seem to be more interested in the products and services offered by your business. 

Take advantage of this data when you set up targeted ad campaigns. It allows you to better target the ideal demographic that may show more interest in your business – providing an improvement in the CTR of your advertising campaigns. 
<h3>4. Improves The Personalization Of Your Marketing Strategies</h3>
Personalization is considered a <a href="https://blogs.constantcontact.com/why-personalization-for-marketing/" target="_blank" rel="noopener noreferrer">critical part of successful marketing</a> today. Customers do not want to receive generic messages that hold no value to them. This will rather make you lose customers. Instead, you need to start thinking of ways to personalize the marketing strategies that you implement. 

Using data, you can create appropriate personas based on information collected from customers. This allows you to determine how you should address customers, where you should target them, and what type of messages they are looking for from your business. 
<h3>5. Opportunity To Lower Business Expenses</h3>
Every person wants to reduce its expenses and increase its revenue in turn. Data presents an opportunity for you to do just that. 

There are several ways that using data may lead to a reduction in the expenses your business has. Consider a scenario where you are promoting a product that is not converting at all. Data can reveal this to you. Switching the budget to a product that is doing well could further increase its sales, and ensure you do not continue wasting money on the promotion of a product that is not selling. 
<h3>6. Gain A Better Understanding Of Your Brand’s Authority</h3>
With the high levels of competition your business is facing, you need to ensure you establish appropriate authority. Authority is a term used to describe how well your business is respected in its industry. 

Data can show you what people are saying about your brand. If you find that people have doubts about your expertise, you can produce content to help show them that you are an expert at the services or products that you offer them. This is a great way to build more authority – and higher authority often means a brand will be able to grow faster and more successfully. 
<h3>7. Provide Better Insight Into The Individual Customer</h3>
Every person is unique and has their own preferences, needs, and desires. With data on your side, you can analyze each customer – even using artificial intelligence if your list of customers is growing too much – and then develop a strategy to provide a more personalized experience to each person. 

When you send out a marketing email, for example, the content in the email can be related to items or services the customer has purchased from your online store in the past. Show them related items or perhaps a product that would complete a "bundle." 
<h3>8. Help Guide Your Marketing Decisions</h3>
Marketing decisions shape your business. Good marketing decisions result in higher profits and less unnecessary expenses. Make the wrong marketing decisions, and you sit with more expenses than profit. 

With this in mind, you need to ensure you utilize all available resources to improve the outcome of your marketing decisions. Using analytic data, as well as information collected from clients, you can drive important marketing decisions, such as on which platforms to promote, what type of landing pages to develop, and more. 
<h3>9. Offers An Opportunity To Improve Customer Service And Support</h3>
Every business owner knows that great customer service can really go a long way. If your customers are complaining, it is bad for business. Thus, you need to focus on keeping them happy. 

By implementing surveys and looking at the current complaints and complements from customer support services offered, you can significantly improve the support you are offering your audience. This means customers will be happier – and a happier customer is more likely to return to you for more products or services. 
<h3>10. Provides Data For Automating Certain Business Operations</h3>
Automation is a key element in running a business today. Several tools can automate the processes of your business – when operations are automated, it gives you more time to focus on the important stuff. 

Artificial intelligence can be provided with data related to your customers – this, in turn, allows for certain operations to become automated. An example would be customer support. There are several AI-powered chatbots that can be used to deliver automated support to your customers. The customer will only be transferred to a real agent if necessary. 
<h2>Conclusion</h2>
Data is one of the most valuable assets of your business, yet many companies tend to overlook the opportunity presented by data. We looked at how your business can take advantage of data as a way to experience more growth. From using the data to personalize marketing strategies to taking advantage of collected analytics to reduce overall business expenses, there are endless opportunities for business growth when using data. 

&nbsp;

10 Ways to Grow Your Business Using Data

Funny starts. Kids fashion concept. The group of teen boys and girls running at park. Children colorful clothes, lifestyle, trendy colors concepts.

Kids fashion Concept

Always bear in mind that the isolation from covid-19 doesn’t revolve around constant screen time, it’s the opportunity for kids to do both relax and learn.

Are your kids going ballistic? Here is how you can keep busy during isolation | RateUsOnline

Isolation during the COVID-19 pandemic is particularly difficult for children who spend the entire time home rather than in kindergarten, school, playground, or pretty much anywhere else. Children are energetic and need to channel their energy somewhere which is why it may seem like they’re going ballistic during isolation. To help you out we’re bringing some useful ideas to keep children busy during the isolation period amid this novel coronavirus <a href="https://www.rateusonline.com/5-ways-to-reduce-spreading-coronavirus-or-any-other-virus-in-the-workplace/" target="_blank" rel="noopener noreferrer">pandemic</a>.
<h2>Create a schedule clock</h2>
Just because school is over it doesn’t mean the daily routine is gone as well. Sure, during COVID-19 your daily routine should look different because there’s no school. An easy way to keep kids busy during isolation is to create a schedule clock. All you need is a cardboard from which you will make a clock and use different colors for different times of the day. Then, add pieces of the routine the kids should stick to during the isolation. For example, the morning part could include: teeth brushing, breakfast, straightening their sheets, etc, depending on the age of the children. Add what children can do during noon, afternoon, and evening until bedtime. 
<h2>Add some surprises to your daily routine</h2>
While a well-structured routine is important during isolation you should also add some surprises here and there. The importance of routine is that it allows children to channel their energy into something productive, and it gives them a sense of structure so they can easily go back to school once everything is over. Without a routine, there would be too many changes in daily life that they can’t handle the right way. On the flip side, throwing some surprises from time to time can spice things up and make it more fun for kids to stay home during the day. The best thing to do is to rotate toys or activities the kids haven’t seen or done in a while. It’s also useful to rotate busy and quiet activities such as doing a household chore followed by reading.

<div id="attachment_3873" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3873 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/young-boy-busy-doing-his-art-activity-P53S25G-2.jpg" alt="" width="2000" height="2024" /></a> Young happy boy busy doing his art activity indoors</div>
<h2>Take a virtual trip to a museum</h2>
Keeping children busy during the COVID-19 isolation isn’t just about playing fun games, this is also the time when children should learn. Museums such as the <a href="https://britishmuseum.withgoogle.com/" target="_blank" rel="noopener noreferrer">British Museum</a> in London, <a href="https://artsandculture.google.com/streetview/solomon-r-guggenheim-museum-interior-streetview/jAHfbv3JGM2KaQ?hl=en&amp;sv_lng=-73.95902634325634&amp;sv_lat=40.78285751667664&amp;sv_h=30.75703204567916&amp;sv_p=0.06928383072430222&amp;sv_pid=MfnUmHRyOSzMtY3vtYU05g&amp;sv_z=0.964574" target="_blank" rel="noopener noreferrer">Guggenheim Museum</a> in New York City, and others offer virtual tours for free. The virtual museum tours will keep children entertained, but at the same time, they will get to learn about the history and the world around them.

<div id="attachment_3870" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3870 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/ethnology-museum-in-paris-XCNGQ8A.jpg" alt="" width="2000" height="1333" /></a> Dinosaur skeletons in the Museum</div>
<h2>Use technology to learn and connect</h2>
Most kids use tablets and other devices to play games and technology can help make isolation a lot easier. But, make sure kids are playing interactive and educational games that will help develop and strengthen their cognitive abilities. Use the power of technology to make sure the children learn through fun and stay connected with their friends and cousins. Keep in mind that isolation doesn’t mean endless use of the internet or TV, you still need <a href="https://www.nationalgeographic.co.uk/science-and-technology/2020/03/how-engage-your-kids-during-coronavirus-isolation">to limit their screen time</a> so kids can focus on other things as well. 
<h2>Conclusion</h2>
Children will not find self-isolation easily, but there are many things parents can do to keep them busy. Chores, educational games, virtual museum tours, digitally connecting with friends, are some of many things to do. Make sure your child still has a well-structured routine that will navigate their day. Always bear in mind that the isolation from covid-19 doesn’t revolve around constant screen time, it’s an opportunity for kids to both relax and learn.

Are your kids going ballistic? Here is how you can keep busy during isolation

a-wind-turbine-electricity-wind-generator-3JH9SLG

Two wind turbines rotate around generating energy in the middle of a wheat field.  Wind farms, are becoming an increasingly important source of intermittent renewable energy and are used by many countries as part of a strategy to reduce their reliance on fossil fuels.

A wind turbine. Electricity wind generator

A third of the globe’s currently installed electricity system comes from renewable energy. Based on reports, the demand for wind farms has increased from 29% in 2018 to 32.5% the year after.

Increased Interest in Wind Farms To Generate Electricity | RateUsOnline

A third of the globe’s currently installed electricity system comes from renewable energy. Based <a href="https://www.irishtimes.com/business/energy-and-resources/wind-supplied-third-of-electricity-needs-in-2019-says-iwea-1.4189512" target="_blank" rel="noopener noreferrer">on reports</a>, the demand for wind farms has increased from 29% in 2018 to 32.5% the year after. By 2030, wind farms have the possibility to generate a staggering 70% of the entire renewable energy, stated IWEA (Irish Wind Energy Association) in their <a href="https://www.iwea.com/images/files/iwea-onshore-wind-farm-report.pdf" target="_blank" rel="noopener noreferrer">2019 report</a>. 

Here, we will focus on all you need to know about renewable energy, wind farms and why it matters.

<div id="attachment_3638" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3638 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/a-wind-turbine-electricity-wind-generator-3JH9SLG.jpg" alt="" width="2000" height="1333" /></a> Two wind turbines rotate around generating energy in the middle of a wheat field</div>
<h2>Renewable Energy</h2>
Renewable wind energy has established its foothold in current power technology. According to <a href="https://www.irena.org/publications/2019/Mar/Renewable-Capacity-Statistics-2019" target="_blank" rel="noopener noreferrer">statistics</a>, 2/3 of the electricity capacity around the globe recorded in 2018 came from renewable sources of energy. Solar and wind energy accounted for 84% of the total renewables, not only in specific regions but all around the world.

In fact, <a href="https://www.forbes.com/sites/johnparnell/2019/04/03/one-third-of-worlds-power-plant-capacity-is-now-renewable/#5e8344e13064" target="_blank" rel="noopener noreferrer">since 2015</a>, offshore wind power has doubled. The <a href="https://www.irena.org/newsroom/pressreleases/2019/Apr/Renewable-Energy-Now-Accounts-for-a-Third-of-Global-Power-Capacity" target="_blank" rel="noopener noreferrer">developing economy</a> has allowed Oceania to increase its renewable energy installments, with the fastest growth rate registered at 17.7%. Asia is second quickly catching up with 11.4% and Africa, with 8.4% registered in 2018.

This strong growth of “renewable energy: how a third of electricity comes from the wind," has become a trend. For the last couple of years, the shift to renewable sources was registered in many countries, stated Adnan Z. Amin, the director at IRENA (International Renewable Energy Agency). But, to get more evident results, particularly for climate change, this deployment has to happen faster.
<h2>The Benefits of Wind-Generated Electricity – Why It Matters?</h2>
In recent years, more and more investors have shown interest in wind farms. This type of energy continues to integrate itself into our current electricity system. But, the use of this renewable energy source won’t come to an end anytime soon.

https://www.youtube.com/watch?v=fyqDC_AKVgE

There are countless reasons as to why businesses use wind farms as a renewable source of energy. For the regions that do transform their electricity system, they can use wind energy to its full potential. Industries can use it to decarbonize the economy in specific countries and reap plenty of socioeconomic advantages.

Here are the benefits of using wind-generated energy:

 - It’s environmentally-friendly

 - Removes the need to rely on imported fuel

 - Provides more jobs in rural areas

Based on <a href="https://www.rechargenews.com/transition/wind-to-feed-a-third-of-worlds-power-by-2040-siemens-gamesa-study/2-1-687213" target="_blank" rel="noopener noreferrer">Global News Recharge</a>, 40% of the current population across the globe has trouble getting clean drinking water. But, by 2030, the air can become a problem. It’s crucial that we make a successful transition to renewable energy. Not only will it provide people with cheaper access to electricity, but it will also reduce the emissions of carbon in the air. This can be extremely beneficial for tackling climate change, stated the CEO at Markus Tacke, Siemens Gamesa.

Secondly, The companies that do rely on wind energy, like Ireland, for example, don’t have to import as much fuel as other countries will. Therefore, it’s efficient and gets rid of the reliance on purchasing more fuel. Finally, it opens more employment possibilities, particularly in rural areas.
<h2>What Happened to Non-Renewable Energy?</h2>
For the last five years in Europe, Oceania, and North America, the use of non-renewable energy has reduced by 85GW. These are the most recent <a href="https://balkangreenenergynews.com/renewable-energy-reaches-one-third-of-global-power-capacity-at-end-2018/" target="_blank" rel="noopener noreferrer">records registered</a> in 2010. But, in the Middle East, it has boosted by 100GW and in Asia by 725GW, during the exact same period. In other words, records show that non-renewable energy doesn’t have any trend that points out whether it will go downwards or upwards from here. What is recorded, however, is that wind energy has plenty of potentials and a bright future in the current industry.
<h2>References</h2>
<a href="https://www.iwea.com/images/files/iwea-onshore-wind-farm-report.pdf">https://www.iwea.com/images/files/iwea-onshore-wind-farm-report.pdf</a>

<a href="https://www.irishtimes.com/business/energy-and-resources/wind-supplied-third-of-electricity-needs-in-2019-says-iwea-1.4189512">https://www.irishtimes.com/business/energy-and-resources/wind-supplied-third-of-electricity-needs-in-2019-says-iwea-1.4189512</a>

<a href="https://www.irena.org/publications/2019/Mar/Renewable-Capacity-Statistics-2019">https://www.irena.org/publications/2019/Mar/Renewable-Capacity-Statistics-2019</a>

<a href="https://www.irena.org/newsroom/pressreleases/2019/Apr/Renewable-Energy-Now-Accounts-for-a-Third-of-Global-Power-Capacity">https://www.irena.org/newsroom/pressreleases/2019/Apr/Renewable-Energy-Now-Accounts-for-a-Third-of-Global-Power-Capacity</a>

<a href="https://www.forbes.com/sites/johnparnell/2019/04/03/one-third-of-worlds-power-plant-capacity-is-now-renewable/#5e8344e13064">https://www.forbes.com/sites/johnparnell/2019/04/03/one-third-of-worlds-power-plant-capacity-is-now-renewable/#5e8344e13064</a>

<a href="https://balkangreenenergynews.com/renewable-energy-reaches-one-third-of-global-power-capacity-at-end-2018/">https://balkangreenenergynews.com/renewable-energy-reaches-one-third-of-global-power-capacity-at-end-2018/</a>

<a href="https://www.rechargenews.com/transition/wind-to-feed-a-third-of-worlds-power-by-2040-siemens-gamesa-study/2-1-687213">https://www.rechargenews.com/transition/wind-to-feed-a-third-of-worlds-power-by-2040-siemens-gamesa-study/2-1-687213</a>

Increased Interest in Wind Farms To Generate Electricity

stressed-teenage-girl-being-bullied-online-whilst-N7HB4EG

Stressed Teenage Girl Being Bullied Online Whilst Gaming At Home

Let’s discuss what this latest innovative tech has in store for everyone.How Does the Wireless Sweat Sensor Work?

If your doctor asked how stressed you are on a scale of 1 to 10, would you be able to answer accurately? Based on <a href="https://www.therecoveryvillage.com/mental-health/stress/related/stress-statistics/#gref">statistics</a>, stress is a major problem around the globe. In fact, for 77% of the population, stress starts to impair their physical health, while 73% experience an impact on their emotional health. With more than 33% of the population experiencing extreme stress, it’s safe to say we need adequate strategies to measure our stress levels.

<div id="attachment_3607" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3607 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/stressed-teenage-girl-being-bullied-online-whilst-N7HB4EG.jpg" alt="" width="2000" height="1333" /></a> Stressed Girl</div>

So far, however, there have been two options for measuring it, either via a stress questionnaire or a blood test.  The blood test does provide accurate results; however, it is a lot more invasive than the less accurate method, which is the questionnaire.

Luckily, there is another method that could be just around the corner. You’ve probably heard about it, and that is the wireless sweat sensor. But, can the wireless sweat sensor be an innovative way to detect stress levels, so you can help you manage your day more effectively? Let’s discuss what this latest innovative tech has in store for everyone.
<h2>How Does the Wireless Sweat Sensor Work?</h2>
The assistant professor at <a href="https://www.news-medical.net/news/20200226/Novel-wireless-sweat-sensor-can-accurately-detect-stress-levels.aspx">Caltech, Wei Gao</a>, and his team have come up with a highly innovative sensor that could change the way we measure our stress levels forever – the wireless sweat sensor.

Many people have asked can the wireless sweat sensor be an innovative way to detect stress levels, so you can help you manage your day more effectively. But, very few actually know what it’s made of.

This device is designed to measure the cortisol with impeccable accuracy. This naturally reoccurring hormone affects our stress levels. Surprisingly, the product wasn’t as expensive as it was expected to be, but it still delivered amazing results.

Wei Gao developed <a href="https://www.nature.com/articles/s41746-019-0150-9">the device</a> in a similar method to another sensor that is intended to measure the uric acid levels in the blood, but with a different construction. His sensor is constructed of carbon and graphene.

A laser is used for engraving a 3D graphene structure onto a plastic sheet to form very small pores. These pores create a big enough area for the sensor to detect the compounds in human sweat. These compounds can then be examined. Basically, the sensor is designed to only detect the cortisol in the system, not any other compounds that are unrelated to this stress hormone. Therefore, anything that does happen with the levels of cortisol, the device can analyze and detect it.
<h2>What Can People Use It For?</h2>
To answer the question can the wireless sweat sensor be an innovative way to detect stress levels, so you can help you manage your day more effectively, you first need to know what to use it for. This device is not only meant to detect stress, but it’s also useful for monitoring serious conditions such as:

 - Depression

 - Post-traumatic stress disorder

 - Anxiety

In other words, anything that is connected to the fluctuations of the levels of cortisol in the system can be monitored via this device. According to Gao, since this is a noninvasive method to monitor stress, people can use it daily. Plus, other methods with the same uses take too much time, like blood tests, for example. The fastest way to get the results is in two hours, while with the sensor, it can take only a couple of minutes.
<h2>Final Thoughts</h2>
The wireless sweat sensor has potential. It can even detect the presence of more severe emotional issues. In the long run, this can help people lead a healthy life and help them manage their days effectively.
<h2>References</h2>
<a href="https://www.therecoveryvillage.com/mental-health/stress/related/stress-statistics/#gref">https://www.therecoveryvillage.com/mental-health/stress/related/stress-statistics/#gref</a>

<a href="https://www.news-medical.net/news/20200226/Novel-wireless-sweat-sensor-can-accurately-detect-stress-levels.aspx">https://www.news-medical.net/news/20200226/Novel-wireless-sweat-sensor-can-accurately-detect-stress-levels.aspx</a>

<a href="https://www.nature.com/articles/s41746-019-0150-9">https://www.nature.com/articles/s41746-019-0150-9</a>

Can the Wireless Sweat Sensor Change The Way We Monitor Our Stress Every Day?

female-researcher-using-virtual-reality-goggles

Female researcher using virtual reality goggles in her experimental test. Team of scientist in modern laboratory.

Female researcher using virtual reality goggles in her experimental test

VR (Virtual Reality) is not just for videogames, it can now be used for creating next-generation drugs. 

The first time we probably heard the statement that VR has the potential to be used in drug design and discovery was back in 2018 when the <a href="https://www.ncbi.nlm.nih.gov/pubmed/30457399" target="_blank" rel="noopener noreferrer">National Institutes of Health</a> published their research on VR technology. 

But, according to the <a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0228461" target="_blank" rel="noopener noreferrer">latest study</a> issued on March 11, 2020, we finally get a clearer picture. VR is now a highly effective tool in designing therapeutics. It offers completely new opportunities for interactive drug design, which can help speed up the manufacturing process and make complete molecule-moving techniques a lot easier to achieve.

To help you get a general idea of the research, we will talk about the impact of VR, how it has advanced, and what can it do for the therapeutics industry. Here is how VR is being used for drug designing.

<div id="attachment_3588" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3588 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/scientists-making-drugs.jpg" alt="" width="2000" height="1334" /></a> A medical research laboratory</div>

How Did Chemistry Get to VR Technology?

One of the most <a href="https://www.labroots.com/trending/cancer/15092/using-vr-design-medicine" target="_blank" rel="noopener noreferrer">important factors</a> in proper drug design is understanding and visualizing precise molecular shapes. Over time, chemists have managed to understand and envision molecules better. 

The more technologically advanced and improved, the easier it was to work with molecules. Researchers went from 2D rendering to 3D models and advanced chemical software. 

Yet, despite the latest tech on hand, working with molecules still proved difficult. To get more precise readings, it was time to get reliable power, one that has the potential to completely change the currently available chemical software. Virtual Reality seemed like the perfect fit. 

How VR Is Being Used for Drug Designing?

Before we talk about how VR is being used for drug designing, we first need to understand what drugs are made of. Most therapeutics consists of very tiny molecules. If chemists are to come up with new drugs, it’s crucial to locate new molecules that have the potential to bind themselves to a protein cell, for example. 

This most recent research from 2020, focused on utilizing VR to get to know how these molecules will act on proteins. The way that was achieved was by creating a replica of the inside of the proteins. Thus, making it easier to see how the molecules (the drugs) will interact with the protein. 

The Benefits of Relying on VR for Drug Production

There are <a href="https://www.news-medical.net/news/20200311/Virtual-reality-becomes-a-drug-design-tool.aspx" target="_blank" rel="noopener noreferrer">multiple benefits</a> to using VR for medicine. You get a:

 - The highly advanced tech that can work with precision

 - Way to predict how molecules and proteins bind in the human system

 - The simplified product that anyone can use

 - Cost-effective method for improving therapeutics

With VR technology, it will be much easier to predict the exact ways the molecules and the proteins can attach. It has been polished over the years to make sure it will work with great precision. 

Researchers analyzed plenty of different drugs, including those used for HIV and flu. The easier it is for the molecules and proteins to bind, the better the drug will be, therefore allowing researchers to create more improved therapeutics for future use. VR is also widely available for everyone, whether they are an expert or a typical user. Plus, it’s productive and much cheaper to work with. 

Conclusion

VR has some impressive uses, not just for entertainment, but for medicine as well. By being able to predict exactly how a drug will react once it’s injected into the system, it will be much easier to create better and more improved drugs. In other words, it can be immensely beneficial for all kinds of meds, particularly pain relievers, surgeries, and training. 

References

<a href="https://www.ncbi.nlm.nih.gov/pubmed/30457399">https://www.ncbi.nlm.nih.gov/pubmed/30457399</a>

<a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0228461">https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0228461</a>

<a href="https://www.news-medical.net/news/20200311/Virtual-reality-becomes-a-drug-design-tool.aspx">https://www.news-medical.net/news/20200311/Virtual-reality-becomes-a-drug-design-tool.aspx</a>

<a href="https://www.labroots.com/trending/cancer/15092/using-vr-design-medicine">https://www.labroots.com/trending/cancer/15092/using-vr-design-medicine</a>

VR Is Now a Design Tool For Next-Generation Drugs

Fish underwater

Fsh farming business requires a lot of work, time, and resources. Learn how robots comes handy for fish farming business is here in this article.

How Robots Are Being Used For Fish Farming Business ?

Fish farming business, a form of aquaculture, helps to bring fish to the table easier than ever. With the different types of fish being commercially raised in fish tanks or fish ponds, everyone can buy various types of fresh fish for an affordable price. 

But fish farming business requires a lot of work, time, and resources – things that we often struggle to find, especially now that the fish industry is growing more than ever. This is where robots, yes, you read that right, come in handy!

<div id="attachment_3584" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3584 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/fish-underwater.jpg" alt="" width="2000" height="1333" /></a> fish under water</div>
<h2>Robots Helping The Fish Farming Business! How ?</h2>
<a href="https://www.rateusonline.com/the-role-of-ai-in-the-world-of-science/" target="_blank" rel="noopener noreferrer">Robots</a> have advanced so many aspects of our lives, making them a lot easier than they used to be. From robots helping surgeons performing surgery to robots that are helping us clean our homes – there is no denying the fact that they are very much welcomed and needed. So it should not come as a surprise to hear that robots are now advancing the fish farming business as well.

Each day people that are working in the fish farming industry engage in what may be a routine activity, but it also can be a true rollercoaster at the same time, risking their lives. For example, imagine that you need to walk around a cage placed in the ocean and there is a one-and-a-half-meter wave coming at you. Would you not rather avoid that? 

With the help of the friendly robots now we can find safer and more effective solutions for routine activities that have to be done and yet are known to put the lives of these people in danger. Think about having to swim in between the fish to check upon them. You no longer have to now that you can rely on Boston Engineering’s Ghost Swimmer that can be shaped in different fish forms that can even swim like one of your fish and do regular daily check-ups when needed.

In Europe, many fish farms include robots to do the dirty work for them and that means net <a href="https://www.engineersaustralia.org.au/News/robots-keep-fish-farms-operational" target="_blank" rel="noopener noreferrer">cleaning</a>. They are using robots to clean the nets and maintain a clean and safe environment for their fish farms.

And have you heard about the TowDrone – a seventeen-foot long, self-driving tow-boat which has been developed by the Response Marine of Newburyport, MA that can tow a fish cage on its own? This is one popular robot that many fish farms have included in their work, thus making it easier for their workers to tow those cages with ease.

Another way in which robots can <a href="https://thefishsite.com/articles/self-farming-aquaculture-its-closer-than-you-think" target="_blank" rel="noopener noreferrer">help</a> fish farmers is by caring for the fish. Often, these fish farms are cages that are placed far in the ocean. This means that these fish will need to be fed, taken care of, and visited each day – all of which are activities that require a lot of time and resources now that you have placed your fish cage in the middle of the ocean. But instead of sending off people to feed the fish, there is the option of using a network of sensors that monitor the environmental conditions of the cage which would include the oxygen levels, the temperature, etc. The received information can be later sent to a computer that will determine exactly how much food and exactly when it should be released to the fish. And where would that information be sent off to if not to an automated food dispenser that will feed your fish for you.

How Robots Are Being Used For Fish Farming Business

Could Gyms Be a “Minefield” for Coronavirus Transmission?

Now that we answered the question “are gyms a risky area for a virus to spread," you are ready to continue your fitness routine and stay healthy.

Could Gyms Be a Minefield for Coronavirus Transmission? | RateUsOnline

Based on the <a href="https://www.worldometers.info/coronavirus/" target="_blank" rel="noopener noreferrer">latest statistics</a>, more than 121,000 people are<a href="https://www.rateusonline.com/ways-coronavirus-can-affect-your-business-and-precautions-you-should-consider/" target="_blank" rel="noopener noreferrer"> infected</a> with the coronavirus, 89% of which are in a mild condition, and 11% in severe or critical illness. With the constant spread of the disease, people worry if the infection will catch up to them. You've <a href="https://www.cnbc.com/2020/03/06/is-it-safe-to-go-to-the-gym-safe-during-coronavirus-outbreak.html" target="_blank" rel="noopener noreferrer">probably heard</a> that crowded areas like gyms, touching public equipment, and things frequently used by strangers pose a danger for the spread of the disease. But, it can also be inhaled via droplets in the air the moment an individual coughs, sneezes, or touches their mouth, eyes, and nose. 

<div id="attachment_3559" align="alignnone" width="2000"]<a href="https://www.rateusonline.com/" target="_blank" rel="noopener noreferrer"><img class="img-fluid wp-image-3559 size-full" src="https://cmsapi.rateusonline.com/public/uploads/2020/03/kettlebells-and-dumbbells-closeup-sport-equipment-P3C9BDG.jpg" alt="" width="2000" height="1335" /></a> Sports equipment in the gym</div>

With all these factors in mind, we can't help, but wonder is gyms a risky area for a virus to spread? What does it mean for those who are physically active and exercising daily? Here, we will take a closer look at the statistics and whether or not you should be worried.
<h2>Are Gyms a Risky Area for a Virus to Spread?</h2>
Based on a <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6339305/" target="_blank" rel="noopener noreferrer">2019 study by Mark Dalman</a>, a professor at Kent State University, gyms or facilities that provide fitness equipment often display highly contaminated gear people can work with. While that doesn't necessarily mean the gear will carry a coronavirus infection, it does harbour a bunch of different germs that could infect the system.

A <a href="https://www.fitrated.com/resources/examining-gym-cleanliness/" target="_blank" rel="noopener noreferrer">different analysis</a> issued shortly after supported the same results, but with more detailed statistics. Researchers gathered samples from 27 diverse types of equipment. The goal was to analyze the bacteria levels present on each equipment type to determine whether they can spread an infection. 

The records showed that more than 70% of bacteria present on fitness equipment could have the potential to harm humans. 

Treadmills were 74 times more contaminated than water faucets found in toilets. And exercise bikes had 39 times more bacteria than a food tray used in cafeterias while free weights had 362 times more bacteria than a toilet seat. 
<h2>Does That Mean You Should Stop Going to the Gym?</h2>
No! - Dr<a href="https://www.dailymail.co.uk/news/article-8098445/Gyms-confirmed-high-risk-location-coronavirus-spread.html" target="_blank" rel="noopener noreferrer"> Norman Swan</a>, a medical graduate from Scotland, pointed out for Daily Mail. You just need to be vigilant. Even if you go to the gym, that doesn't mean you will get infected. 

The key to avoiding the infection is to be extra careful. You can still keep a solid fitness routine and stay healthy. The idea is to reduce the possibility of transmission since, in overcrowded areas, where a lot of people come and go, it is straightforward to get infected. 
<h2>What Should You Do?</h2>
Before you use any fitness equipment, it's a good idea that you take the right precautions, regardless if a friend or a colleague used the equipment before you. That means:
<ul>
 	<li>Wiping the equipment before you use it</li>
 	<li>Using a hand sanitizer after working out</li>
 	<li>Staying away from steam rooms, since they can't completely eradicate the germs</li>
 	<li>Avoiding humid areas where bacteria thrive </li>
 	<li>Washing the water bottle often.</li>
</ul>
If you sneeze or cough regularly, it's best to stay away from the gym until you get better. Dr <a href="https://www.nytimes.com/2020/03/08/world/coronavirus-news.html">David Thomas</a>, a professor at the School of Medicine - Johns Hopkins, stated it's a good idea to avoid physical contact with strangers and regularly carry disinfectants with you. 
<h2>Conclusion</h2>
As you can see, if you take the right precautions, you have little to worry about, even when going to the gym. Now that we answered the question "are gyms a risky area for a virus to spread," you are ready to continue your fitness routine and stay healthy. Let us know if you found this helpful in the comment section below.  

&nbsp;

Loading...

Important Links

Get In Touch