11 Brilliant Online Services Beauty Salon and Spa Must Offer Newbies
Date : Mar 08, 2021
Author : DR A Zayed
Categories : Business Tips
We all know that the global pandemic has brought many new rules and regulations. Those seem to be permanent such as social distancing, wearing face masks, etcetera. Additionally, more and more businesses are starting to work online. Not only because it’s safer but it also keeps you from a lot of manual hassle. Even after local businesses have started working again, some beauty salons continue to provide online services. If you own a SPA UK then we recommend you to read this article carefully because it will allow you to improve your customer base and add a handsome amount of money to your monthly income. Let’s jump into it.
1. Offer Video Tutorials
In order to utilize the full potential of the internet, it’s important to create video tutorials containing beauty tips and makeup guides. You can use any medium such as YouTube, Patreon, etcetera to offer video tutorials as a service. If you don’t already know, people are making a handsome amount of money by using these platforms with a massive following. Whatever your beauty niche is, you can start making interesting videos regarding that. Moreover, never forget to follow the latest trends so that you can grab the attention of more and more users.
2. Conduct Video Conferences with Your Clients
You can also go live with your permanent clients to become more social instead of being instructional. Consider sending emails or texts to your customers with all the details regarding the video conference such as day, time, topic, etcetera.
Keep in mind that it will be your responsibility to keep the whole event interesting and keep the conversation going. You can plan the whole event beforehand and you can also rehearse it as well to make sure that you deliver everything perfectly. You can use Zoom, Skype, for conference calls.
3. Start a Blog
In order to keep your customers engaged, you can start a beauty blog. Not only will it allow you to provide your customers with extra services, but a blog will also allow you to improve your digital presence.
If you want to be successful online, you have to keep in mind that creating and maintaining your online presence is essential. According to the official statistics by Google, more than 53 percent of people go online before buying any service or product. The stronger your digital presence the more chances to get more customers.
Pro Tip: you can also go one step ahead by getting your beauty salon listed on the online directories so that people who are searching “makeup services near me” or anything similar will find your blog and online services.
Here are some of the ways to improve your digital presence:
- Use Google My Business to create the profile of your salon. That’s because more than 83 percent of people use Google search engines worldwide.
- People always search on reviews websites such as Yelp to get the necessary information about a product or service. Most online beauty salons have their spa reviews on Yelp and you should use it as well to have your review for beauty salons.
- Create social media pages especially on Facebook and Instagram for your beauty salon and spa to inform people about your services.
Creating a blog also allows you to enhance and improve your expertise as well.
4. One on One Sessions
You can also conduct one-on-one beauty sessions in which you will guide your customers according to their unique needs. It’s one of the best ways to make more loyal customers because most people want dedicated attention and bespoke services to achieve a certain look. Moreover, it will also help you to grab the attention of those people who don’t really have time to go to any salon themselves. We recommend you keep the duration of any one-to-one session, not more than 30 minutes.
5. Offer Subscription
Beauty box subscription is becoming more and more popular. That’s because it contains special gifts, surprises, and hidden items that make the customers excited. It can also be a great way of advertising salon services and products. You can add this subscription service to your salon website with an easy ordering process so that anyone can make his/her order seamlessly.
Tip: If your salon doesn’t have a website then consider developing one as soon as possible because it will serve you as a primary source to offer all of your online services.
6. Start Loyalty Programs
Once you have built a handsome following, it’s time to make sure they keep coming back to obtain your services. One of the best ways to achieve it is to start a loyalty program where you offer your customers gift and discount cards on your website which they can use to get your tutorials, subscription, etcetera at discounted prices. This way, your customers will open your website again and again in order to see if there is any discount they can get.
7. Offer Salon Promotions
You can also put salon promotions on your website for your customers. Everyone loves to have something for free and if you want to promote any new service or product, you need to make sure that you do it in the right way. It will allow you to get more clients and some of the best promotions ideas that you can follow are as followed:
- First-Time Visitor Discount: You can offer a 5 or 10 percent discount to all new customers that will increase the chances of getting more referrals. It will increase the chances to get more online customers.
- Monthly Specials: You can offer a monthly special treatment to some of your lucky clients by choosing them on the basis of most purchases, online visits, or a lucky draw. It will create a sense of competition among the customers and it will also encourage those customers who have not taken your online salon services recently.
You can use your website to inform your customers of all the important details that they need to know about the discounts and promotions.
8. Professional Courses
Another important factor to generate more income is to create a premium section on your website that will contain premium quality content for the professionals. You must have the necessary background knowledge regarding your field that you can utilize to create a complete course that will help the beauty enthusiasts to learn those professional skills and expertise. Online beauty courses are becoming more and more popular because the number of DIY enthusiasts is also increasing.
You can also take it even one step further by creating a video, audio, or text course. Which will contain all the insights of starting an online salon business. Your course will have the potential to become an inspiration for many people if you own a successful salon that you can flaunt. It means, first you’ll need to concentrate on the success of your business. Selling a premium course can be most lucrative as people spend money to learn how to become successful.
9 Home Delivery Services
Currently, if you’re not in the position to start a comprehensive subscription service, you can use your website to inform people that you’re offering home delivery services. You can create a simple page on your website that contains different self-care kits along with their respective prices. Interested people will contact you via email or phone to get their favorite products.
10. Run a Contest
Running a fun contest on your social media pages, blog, or website is another great way to increase your customer base. You can offer the winner a free subscription every month. The best way to choose the winner on the basis of getting the most referrals. A free subscription box is totally worth it if you get a handful of new clients from a single individual. You can also give small gifts to the runner-up for encouragement.
11. Special Events
Consider conducting special events online especially during the holiday season. As they always attract more potential customers. You can offer moms something special on Mother’s Day such as a free one-to-one session or a free product. You can also provide your customers with a little Christmas. As well as a new year discount to offer the best value for the money. Moreover, you can also start a wedding special session on your website. Where you will provide the bride with a bit of expert advice on discounted prices or for free. It’s not really a holiday special but it sure will allow you to engage more people.
Another great idea is to advertise on your blog or website something like buying a manicure set and get a free face wash or hair mask, etcetera. It’ll definitely attract teens who want to get ready for their prom.
These are some of the best ideas for online services that you must use at this time if you own a virtual beauty salon. Going digital allows you to earn more money but it requires more effort as well. Also, you have to make sure that you put it in the right direction. We hope that this guide will help you to achieve your goals in the least possible time.