1. Identify Hidden Patterns
Your existing technology stock is limited in its capability to identify hidden patterns from the data and activities of your customer. This technology unlocks a greater degree of potential for you to look for hidden patterns (things you fail to notice earlier). It uses an algorithm known as clustering. Clustering is a technique that groups a similar set of data by matching common attributes or features. This means that you segment your customers more efficiently and offer them a higher quality of personalization.2. Provide Better Recommendations
Perhaps, one of the most popular applications of machine learning is the recommender systems. They are primarily used by e-commerce websites. Recommender systems uses algorithms to offer product recommendations. For example, if you run an e-commerce website, then you might have a customer who mainly shops products that lie in the category of gaming. It can quickly understand this habit and help you deliver gaming-related recommendations to the customer so they are encouraged to purchase. Similarly, they are shown gaming-related apps so instead of being annoyed by irrelevant ads, they can relish the user experience. If you have made up your mind to harness the power of machine learning to increase your revenues, then there are multiple platforms for you to choose from. IT giants like Amazon, IBM, and Microsoft offer their own machine learning platforms. Examine your existing IT infrastructure and pick a suitable machine learning platform accordingly.Top 3 Applications of Machine Learning
1. Virtual Personal Assistants
Some famous example of virtual personal assistance today includes Siri, Alexa, and Google Now. They assist users to find information via voice command. Machine learning is a vital part of personal assistant devices as they play a key role in collecting and refining information based on your previous experience with them. Later, the devices use the collected data to deliver results tailored to meet your needs. Virtual personal assistants are linked to several platforms, including:- Smartphones and Smart TV: Samsung S8 and Samsung Bixby
- Mobile Apps: Google Allo, escorts gh
- Smart Speaker: Google Home and Amazon Echo
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