
How to Improve Customer Shopping Experience on Your Website?
Step 1: Educate and market content that is value-adding.
A majority of the world's population is at home, away from friends and outside exposure thanks to the COVID-19 pandemic. In light of this, digital space is their only resort to keep up with trends, upcoming products, and new announcements. As a brand owner, your endeavour should be to proactively create content that educates your users and subtly coax them to try and buy your products. Here are some examples to get your creative juices flowing: • Sephora China is now offering guided selling on make-up and skincare tips. • Clorox in the USA is educating customers on how to use their products to sanitise their homes and office spaces. When customers see your sincerity towards their well-being and health, they will be more inclined to walk into your physical stores when the lockdown lifts – not just to buy products that you advertised during the lockdown, but also to try products that they require while getting used to the outdoors again.Step 2: Keeping visitors engaged is a must.
If you're going to create content, don't do it just for the sake of creating it. Empathy is key to connecting with your customers during this moment of crisis, and it is the very foundation that will convert them into loyal brand followers once the pandemic is over.
Leave a Comment