Before 1991, your mobile was just a communication gadget. Back then people would have laughed if you said, you use mobile for marketing. But today, they’ll laugh if you say you DON’T use mobile for marketing.
It’s not that people’s unnecessary reactions should matter to any business owner. But this shows how the internet has revolutionized the entire realm of marketing. Today, consumers spend 70% of their daily lives on their mobiles. It has become their medium for learning, buying, and carrying out almost every task of their life. So as a business owner or a marketer you NEED to invest in mobile marketing activities for your business.
Irrespective of your niche, strategic mobile web marketing will ensure that you reach your target audience at the right time. But marketing on mobile isn’t as simple as using one. You need to grasp several marketing concepts, understand your sales funnels, know about existing trends, etc to plan a strategy for your business.
Sounds daunting? Don’t worry we have got you covered.
In this blog, we will walk you through a detailed step-by-step process to teach you the most effective way to use mobile marketing for your business.
1. Be Adaptable
According to recent research, 50% of the world's population own a mobile.
So let’s consider a situation.
A consumer urgently needs a particular product/service that you sell. He is travelling on public transport when he decided to browse the available options. Opens his phone and pulls up Google. He searches for that product and your website pops up in the results.
But apparently, your website is only responsive to laptop or desktop screens.
Will he open his laptop/desktop to view your e-commerce store?
Or will he just leave your site and open another one that has a mobile-friendly interface?
The answer is quite obvious.
If your website isn’t adaptive to mobile screens you’re losing out on almost 50% of the world's population who could have been your customers
So the primary step to using mobile marketing activities is to create a mobile responsive site/e-commerce store.
All website designing sites have separate options to design a mobile-friendly layout like Wix.
Using these design platforms, you can create two different layouts for every gadget like mobiles, tablets, and PCs. It will make your site more responsive and easily navigatable on different types of mobiles.
2. The Content Matters
Mobile screens measure differently than PCs.
The measurements even vary from company to company and even with different models.
business executive using her smartphone
Leave a Comment