How To Use Mobile Marketing For Your Business ?
Date : Jun 30, 2021
Author : DR Armed Zayed
Categories : Business Tips
Before 1991, your mobile was just a communication gadget. Back then people would have laughed if you said, you use mobile for marketing. But today, they’ll laugh if you say you DON’T use mobile for marketing.
It’s not that people’s unnecessary reactions should matter to any business owner. But this shows how the internet has revolutionized the entire realm of marketing. Today, consumers spend 70% of their daily lives on their mobiles. It has become their medium for learning, buying, and carrying out almost every task of their life. So as a business owner or a marketer you NEED to invest in mobile marketing activities for your business.
Irrespective of your niche, strategic mobile web marketing will ensure that you reach your target audience at the right time. But marketing on mobile isn’t as simple as using one. You need to grasp several marketing concepts, understand your sales funnels, know about existing trends, etc to plan a strategy for your business.
Sounds daunting? Don’t worry we have got you covered.
In this blog, we will walk you through a detailed step-by-step process to teach you the most effective way to use mobile marketing for your business.
1. Be Adaptable
According to recent research, 50% of the world’s population own a mobile.
So let’s consider a situation.
A consumer urgently needs a particular product/service that you sell. He is travelling on public transport when he decided to browse the available options. Opens his phone and pulls up Google. He searches for that product and your website pops up in the results.
But apparently, your website is only responsive to laptop or desktop screens.
Will he open his laptop/desktop to view your e-commerce store?
Or will he just leave your site and open another one that has a mobile-friendly interface?
The answer is quite obvious.
If your website isn’t adaptive to mobile screens you’re losing out on almost 50% of the world’s population who could have been your customers
So the primary step to using mobile marketing activities is to create a mobile responsive site/e-commerce store.
All website designing sites have separate options to design a mobile-friendly layout like Wix.
Using these design platforms, you can create two different layouts for every gadget like mobiles, tablets, and PCs. It will make your site more responsive and easily navigatable on different types of mobiles.
2. The Content Matters
The measurements even vary from company to company and even with different models.
So the image that fits perfectly on a computer screen becomes an extremely pixelated one that blocks the entire mobile screen.
This is the main reason why web design websites have different settings for mobile devices and PCs.
When designing content for your website/e-commerce store. You need to consider these differences.
On PC, multiple tabs and links are easy to find. However, on mobile, they often open in separate screens and divert users from the existing screens.
Therefore, you need to create compelling landing pages that inform and convert, without multiple redirects.
Your headlines need to be short and to the point so they fit perfectly on small mobile screens.
Creating Responsive Visuals is extremely important as they often determine how long the customer stays on your website. This is a crucial factor that determines your Google search rankings and helps convert leads into sales.
3. Go Social
There are multiple usages of mobiles.
But what is the most popular use that keeps people hooked 24/7 on their mobiles?
Yes, it’s social media.
As a mobile user, you may associate social media with building connections, finding new friends, entertainment, and awareness.
But as marketers, you NEED to associate social media as being the best tool for leading sales.
Be it Instagram, Reddit, Facebook, or Twitter every social media has a monthly active user base of millions. So not using social media as a part of your mobile web marketing makes you lose out on a huge consumer base.
To leverage mobile marketing activities to their fullest, you need to devise effective social media strategies.
There are multiple ways in which you can use social media for mobile marketing. Some of the most popular ones are –
- Influencer marketing – Collaborating with popular social media celebs who are also known as influencers exposes you to their huge loyal fan bases. It is a great way to promote your service/products as well as build trust with your target audience.
- Creating A Brand Using Content – It’s 2021 and having a website/e-commerce store isn’t enough for your business. You need to create accounts on different social media and post consistent content related to your brand and niche. It helps you to educate the people about your brand as well as informs them about the need for your product/service in their lives.
4. Use Unique Mobile Features
“You can stand out if you know how to be different.”
It may sound crazy but this quote can ACTUALLY help mobile marketers to drive sales beyond their imagination.
Yes, being unique is the best way to stand out and achieve immense success when it comes to mobile marketing.
So, marketers and business owners need to identify the unique features of mobile before launching their mobile marketing activities.
Mobile phones have a variety of unique features that differentiate them from PCs or computers. But which of these many features can be specifically beneficial to marketers?
As many of you have guessed by now, it’s SMS.
The feature of mobiles that allows users to send messages to each other without an internet connection is probably a hidden gem for marketers.
Marketers can collect the user’s mobile numbers or IP addresses through various ways, like surveys, website pop-ups. Then they can use these to send the users innovative messages about a product launch or any new updates.
However, in this method business owners and marketers should be extremely cautious about user security and should refrain from relying on third-party sources.
Because relying on third-party sources to leverage the benefit of SMS marketing can in return make them vulnerable to severe data breaches.
5. Make QR Codes
QR Codes or “Quick Response” codes are great ways to allow mobile users to transfer user data in bulk.
They are the easiest and most effective way to help mobile users navigate across your various social media platforms.
Using a QR code for your website and posting on your social media is a great way to generate leads from there.
It makes it easier for mobile users to get to your website. Because all they have to do is scan the code instead of switching their existing app and finding your website on Google.
6. Use Applications
We see various mobile ads display multiple ads in their free version. Often these ads aren’t of the app but other websites and e-commerce stores.
It is a great way to attract leads because most mobile users install multiple apps daily.
The most effective way to promote your product/service to mobile users is by creating advertisements and pushing them through the trending mobile applications.
However, business owners and marketers should ensure that this advertisement method targets the interested user instead of bombarding anyone and everyone with ads. For this, they need to have a precise idea about the psychographics of their target user. This will help them map out, the apps that their target consumers are most likely to install.
Once they know the most preferred apps by their customers, they can invest in them and push various advertisements to drive sales.
7. Create Mobile Apps
Using paid advertisements and pushing them through different apps is beneficial for brands irrespective of their niche.
However, for product-related brands creating separate mobile apps can be a great mobile web marketing tactic.
Business owners and marketers can use AI to design apps that allow users to visualize the presence of their products in their lives.
Major brands like IKEA, Asain paints, etc have implemented this method that allows users to scan their rooms and see how they will look with these brand’s products.
This is the best way to educate the people about the need for their products in their life and build trust with their target audience.
Mobiles aren’t just communication devices anymore.
Today they’re the medium of carrying out almost every function of our human lives. From education, business, campaigns, and even protests. The 21st century uses mobile for carrying out each of these.
So when the world is literally running on mobiles, why shouldn’t your marketing do so?
At the end of the day, sales aren’t just the result of one particular marketing strategy.
It’s the harsh truth that not every marketing strategy you’ll employ will give you the best results. But it’s their cumulative effort that will help you in upscaling your business.
Sales happen when business owners and marketers use multiple strategies and make each of them work out in different ways.
So it is extremely important that marketers and business owners consider every option available to them and try to leverage their best advantage.
The same goes for mobile marketing, following the steps we mentioned in the blog can ACTUALLY bring you unimaginable sales.
Because ultimately mobiles are where you’ll find most of your target audience looking at almost 24/7.