
Analyse Your Black Friday Advertising Competition

A New Deal Every Hour

Create A Sense Of Urgency
A great deal of Black Friday success lies in the content you create on the website. For that reason, you need to create a sense of urgency. Why? Website visitors or social media followers who see a post that alarms them are more likely to engage and make a purchase. Feeling like the time for a great offer is running out makes them want to get the item as soon as possible. Whether it’s a website landing page, blog, or social media post, you need to make sure there’s a hook that will catch their attention and call to action.Consider Creating A Gift Guide
When Black Friday comes along the goal isn’t to get existing and loyal customers to buy more. The mission here is to attract new customers as well. People feel better when buying from the business they know, which is why you need to make a practical introduction. One of the most practical ways to introduce a brand or business to new customers is to create a gift guide. The purpose of a gift guide is to demonstrate the selection of products you offer and show how they can help someone out. After all, Black Friday is not just about deals, but also about a sense of purpose and fulfilment. Through the presentation of your products, regardless of the niche, you can help a reader experience that sense of purpose knowing. For example, if your brand focuses on tech items, you may create a gift guide such as Best Tech Gadgets to Get for Your Dad This Christmas or The Most Practical Gadgets Your Girlfriend/Boyfriend will Love. Publish these gift guides on your website, share on social media, and you may also want to get them posted on business review sites the UK.Offer A Free Gift With Every Purchase

Optimize Your Website
Numbers show that 53% of mobile shoppers will abandon a website if it doesn’t load in three seconds. Site speed is crucial for your Black Friday success. Regardless of how good a deal is, most mobile shoppers won’t wait that long just to get access to buy something. Instead, they’ll head somewhere else i.e. to a website where they can make a purchase easily. So, before Black Friday comes along, you will need to engage your IT department to optimize your website and speed it up. Your landing page should be responsible and the whole website needs to be mobile-friendly. When it comes to optimizing the website, you may also want to simplify mobile form interactions by minimizing the number of fields requesting information from the user. Eliminate all the unnecessary words from the website to reduce the clutter and serve only the most relevant information to the user. Black Friday is all about speed, convenience, and simplicity.Don’t Forget About A Cyber Monday

Send Personalized Emails Is A Great Black Friday Advertising Tool
Although it seems like the simplest thing ever the importance of personalized emails is largely underestimated. With the rise of social media, brands started turning away from good old email marketing. Sure, email marketing is one of the oldest digital marketing methods, but it’s still effective.Why?
The reason is simple – you can send personalized emails based on the shopping habits of leads and customers you have on the email list. That way, each recipient gets information that truly means something to them. As a result, they are more likely to go to the website. Therefore, before Black Friday you may want to send personalized emails with engaging content and a presentation of the best deals that could be relevant to them.Element Of Surprise
We’re still on the topic of personalized emails. In most cases adding a number in a subject line is the fool proof way to get a high open-rate. But, you may want to go in a different direction this time. You see, the element of surprise could only contribute to your promotion strategy and make sure you’re standing out. Most brands are probably going to add the discount in the subject line e.g. 50% Discount on All our Winter Apparel. There’s nothing wrong with that email subject, but everyone does it. You might want to try something like “Hooray, you’re getting a discount.” The recipient will be intrigued immediately and proceed to open an email. With the increased open rate, the visits to the website also increase and so do the sales.Don’t forget to…
- Prepare email lists
- Optimize your landing page
- Optimize your checkout
- Make sure the affiliate links are working properly
- Promote your Black Friday deals
- Track and optimize results on the go
- Offer more benefits
- Step up your blog game
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