Establish Clear Lines Of CommunicationSince most customers spend most of their time online, it’s important to invest in your digital presence. Also, focus on getting the right message out to prospective customers during this period. The first thing you must address is your website. Ensure its fully revised with your latest position on COVID-19. You can even create a page focusing on COVID-19 and supply your visitors with a continuous stream of updated information regarding any operation changes you’ve implemented, timeframes, stock alteration, opening times, and others. We recommend that you highlight this in form of a clickable banner on your home page so you can direct your web traffic to one specific location. Apart from your website, check all your business information that might be located somewhere else. Triple check if all the crucial details of your business on other websites like Google My Business are revised appropriately to avoid any confusion. Your internal communication is also important during a pandemic. Make sure your staff get updated regularly with the latest changes, don’t keep them in the dark. If your situation changes, work with your employees, to ensure that they’re prepared.
Boost Your Business Branding With Social Media PresenceDon’t forget to capitalize on the power of social media. All the changes you make ensure you post them online. Even when you don’t have any updates to share, continue to be active on social media and post relevant news, articles, and even videos from other sources. Don’t limit yourself. Post a few inspirational messages to remind people that you still care. Create a link to your COVID-19 page and place it on top of your social media channels throughout the pandemic. If you’re receiving numerous inquiries via your Facebook Message account, automate a reply that specifies your expected response time or offer beneficial bite-size snippets.
Be HelpfulEven though you have to support your work partners and current customers, remember this is a chance to build your brand trust and loyalty. Whatever you do will leave a mark even after the pandemic. It’s no secret. You must deal with a lot of questions, especially from your partners about a great deal of uncertainty. You should consider and adopt a dedicated FAQ sheet or page related to the crisis to ensure that your work colleagues have a port to present all their questions related to their work. Go the extra mile to ensure you’ve addressed all the questions that your colleagues might have about your business. Also, work with them to find solutions for their different concerns. Focus on thing concerning your employees, including:
- Their welfare
- Allowing them to work from home
- Regularly communicating with them