10 Factors Affecting Consumer Behaviour During Lock down
Date : May 04, 2020
Author : DR Armed Zayed
With the constant spread of the Coronavirus, plenty of people are wondering how did falling incomes affect consumer behaviour, and it’s no wonder why.
According to the University of Arizona, retail sales in March have plummeted by 8.7%. Aside from the toilet paper panic buying and food hoarding, consumer spending is on a steady decline. Shoppers are focusing their finances on priorities, and very few are buying other products besides groceries.
What people may not realise is that the pandemic has completely changed consumer behaviour in retail stores. But, it’s challenging to grasp the situation without looking at the statistics. That’s why we’ve decided to analyse consumer behaviour in online shopping, retail stores, and other segments of the industry ever since the pandemic emerged. Here is how the Coronavirus is altering consumer behaviour.
How Did Falling Incomes Affect Consumer Behavior?
As of now, food suppliers and supermarkets are getting a noticeable income boost. They are facing innumerable pressure to keep up with demand. But to understand how did falling incomes affect consumer behaviour, we must first take a look at the most popular industries that are getting the most attention, aside from food retailers.
Because Coronavirus is a significant health issue, one might assume the health industry is getting the most traffic. But, based on a recent statistical analysis, that’s not the case. Since millions of people are under quarantine, many are preoccupying themselves with finding a source of entertainment.
Therefore, they’ve been investing in leisure activities they can enjoy from the comfort of their home. That’s precisely why the literature and books websites have noticed a sudden increase in traffic by 187.67%, leisure and hobbies by 119.83%, and the interest in society and people by 106.90%. The health websites fall in the fourth category, with 94.47%.
This data is accumulated based on the most considerable volatility and the most popular search categories. In terms of product selling, pharmacy chains are dominating, with products like disinfectants, hygiene, or prescription drugs.
Home décor has also seen higher website traffic by more than 7%. Since people are spending more and more time at home, many want to redecorate their living space.
What Does That Mean for the Online and the Rest of the Retail Industry?
Since more than 52% of people are trying to abide by the social distancing norms, many have turned to online shopping. This has changed consumer behaviour in retail stores. Based on reports, it has led to increased demand in online purchases and a sudden drop in interest for visiting retail shops.
As a result, certain major retail chains have expanded their sales online. Even though the majority of companies are already selling their products online, the Coronavirus has forced businesses to rely on this selling method entirely.
Top 10 Factors Affecting Demand
It’s evident how did falling incomes affect consumer behaviour when we take a look at the least favourite industries. There are plenty of causes of economic decline, from the prolonged lockdowns to a limited budget, people simply don’t have the resources to afford luxuries.
Statistical analysis shows that around 19% of consumers are expecting the epidemic to start affecting their employment very soon. For those who’ve already lost their jobs, random spending is simply out of the question.
That means more money on food and less on other commodities.
Here are the ten factors affecting demand in detail based on the most prominent trends.
1. Travelling – It’s safe to say we aren’t going anywhere. Most countries are not allowing tourists or have strict regulations, which has massively affected airport traffic. The visits to the airport are now down by 79% on a national scale, and it’s not going to get back to normal anytime soon. This has also left the hospitality industry in a pinch with hotel visits dropping by 65%.
2. Stocking up on essential commodities – For the recession consumer, food and supplies take priority. People are building stockpiles of food and essentials. They purchase products in bulk, which completely depletes their budget. This has left them unable to buy anything else.
3. At home dining – Movement is restricted. That’s why most people are eating at home and avoiding restaurants. So few shoppers have been visiting fast food diners that the interest dropped by 21% in urban areas and 11% in rural locations. For people who do prefer to eat at a restaurant, 98% would buy their meal via a drive-through or get it on-the-go rather than to sit at the restaurant.
4. Preferring to work at home – Analysts have noticed a 41% decline in trips to the office, which means more and more people are now working from home. With less movement, a lot fewer shoppers are visiting retail stores.
5. Redecorating – More people are interested in fixing their house. Since they will be spending more time at home, the majority have focused on DIY tasks and fixing their house. This indicates a 33% rise in trips to hardware stores and purchasing various supplies.
6. Redefying fitness routines – Since February, gym traffic has decreased by 66%. In other words, most people are exercising at home.
7. Online shopping is the norm – To know how did falling incomes affect consumer behaviour, you need to take a look at online shopping. Consumer behaviour in online shopping has completely changed. With mall traffic dropping by 65%, more and more shoppers have been ordering their products online. This has resulted in slowed shipments and, in some stores, lack of merchandise.
8. At home movie nights instead of the theatre – Theater visits have dropped by 76%. In other words, now people prefer to watch their movies at home. This will take a toll on the theatre industry.
9. Beauty care – Because it’s a non-essential commodity, the interest in skin-care treatments has drastically declined. Nail and hair salon visits dropped by 42% on a national level. In rural communities, the interest dropped even further. Instead of going to the salon, consumers now prefer to purchase a beauty product and try it out at home.
10. Automobile repairs – Even though vehicles are still breaking down, fewer consumers are interested in taking trips, which means fewer car repairs. Visits to automobile service centres have reduced by 14% on a national level. In urban locations, it has decreased by 24% and in rural areas by 3%.
The epidemic is slowly but surely reshaping our industry. Because of how unpredictable it is, for many sectors, it has become a distressing problem. It’s impossible to predict what kind of impact the virus will have in the future. From what we do know is that certain industries, particularly online shopping and pharmaceuticals, are experiencing a drastic growth in income and higher traffic. Retailers, on the other hand, have to quickly adapt their services to the pandemic to make sure they don’t fall behind. The virus did shake up retail, but it’s only temporary.
Are Plumbing Services In UK Open During The Coronavirus Lockdown?
Date : Apr 17, 2020
Author : Alexander B
Categories : House Help
The COVID-19 pandemic has now affected the majority of countries throughout the world. This includes the United Kingdom (UK). More than 100,000 people have been tested positive for the novel coronavirus already. The government has taken action by initiating a lockdown, similar to many other countries.
During the lockdown, people are only allowed to go out when they need food. Several other precautions have been taken. Nonessential service providers have also been asked to close down until the lockdown is lifted.
While the lockdown is in place, there are several services that you may need. When faced with a leaking pipe or a burst geyser, you will find yourself in need of plumbing services in UK. With this in mind, let’s take a look at whether these service providers are open during the lockdown.
Plumbing Services In the UK During The Lockdown
Many people are not sure if they are allowed to call a plumbing company while the lockdown is in place. When faced with a plumbing emergency, however, chaos is sure to follow. This is why everyone needs to learn what services are still being provided during the national lockdown within the UK.
The good news is that plumbing services in UK are allowed to continue providing services to customers. There are, however, a few things that you need to take into consideration.
First of all, take note that many plumbing companies will have a few guidelines and policies set in place during the lockdown. All businesses are expected to do their part. This is to help reduce the spreading of the coronavirus. Both the employees of the business and the customer need to be taken into consideration.
Thus, any policies implemented by plumbing companies are there to help keep the plumbers safe and also ensure no transmission occurs when they visit a client’s premises. Make sure to ask about any guidelines the company has in place – and try your best to follow these.
You should also consider the guidelines set by the UK government when you decide to search for plumbing services near me.
The government has asked that all people remain at least six feet away from each other in any public setting. While this may not apply to those who are inside your house at all times, when there is someone new, this rule replies indoors too.
When the plumber visits your house, keep your distance. There should be at least six feet between you and the plumber at all times. You can even wear a mask to help reduce the risk of spreading viruses. The plumber may also be required to wear a mask while providing you with plumbing services. The ideal option would be to remain in a different room while the plumber is busy doing their work.
After the plumber has provided you with the requested services, disinfecting the area where they worked is a good idea. Remember that some people can transmit the coronavirus infection without showing any obvious symptoms. Disinfect all the surfaces with an appropriate cleaning detergent to ensure any viruses or other pathogens left behind are killed.
With the lockdown in place throughout the United Kingdom to control the coronavirus pandemic, you may not be sure whether you can call a local plumber UK. Looking for “plumbing services near me” may also not provide you with accurate results as operating times might also change. The good news is, plumbers are allowed to continue operating, but many will have their own policies to reduce the risk of the plumbers during the pandemic.
Psychology And Coronavirus: Has Coronavirus Caused Anxiety?
Date : Mar 24, 2020
Author : DR Armed Zayed
What first started as an outbreak in Wuhan, China, soon spread all around the world, leaving only a small number of counties unaffected by the current Coronavirus (COVID-19) situation.
This new and dangerous virus has affected thousands of people, primarily in China, Italy, Iran, Spain, etc. and has left people worldwide in fear for their lives.
Coronavirus and anxiety
Panic, anxiety, and fear have become a part of our lives, as researchers are still trying to find an answer as to how we will beat this new virus. It seems that apart from harming our physical health, the coronavirus is also affecting our mental health causing anxiety day after day. Build-up anxiety causes nothing but negative effects and making this situation even worse.
The anxiety and panic that coronavirus has led to are making people turn against each other, fighting in supermarkets as they are trying to prepare for self-isolation, buying groceries, toilet paper, and hand sanitizer in bulk. But it certainly does not have to be this way – surely we can do something to relieve our anxiety from the comfort of our home while we are acting responsibly and preventing this virus from spreading even further.
In the following, we will share some quite effective methods that you can use to lower your anxiety and stress levels, improve your mental health, and with that – your overall health as well.
1- Seek professional help if needed – If you are feeling like you cannot fight against your anxiety alone, you do not have to! Try some of the online counseling programs and get some help while staying home and staying safe.
2 – Get adequate sleep – Although this might seem like an impossible thing to do since we all know the negative impact that anxiety can have on our sleep, causing sleep disturbances and insomnia, try your best to get at least 8 hours of sleep each night. Maybe you can try reading a good book before bed, listening to some calming music or even white noise, or have a nice hot shower that will relax your body before going to bed.
3 – Eat well – Now is not the time to fall in the hands of empty calories, added sugars, and junk food. Make the effort to cook a well-balanced meal each day that you and your whole family could enjoy. Get some fresh fruits and veggies in between your meals and drink enough water to keep you hydrated.
4 – Limit your screen time – Nothing will harm your mental health as too much screen time, especially at times like these when social media can only add to your already existing panic about the current situation. Use technology to learn a new language, watch a movie, and contact your loved ones but limit the time that you spend on different social media and reading false news.
5 – Stay active – Maybe you are unable to visit the gym, but that is no excuse to be lazy and stay on the couch all day long. Instead, we encourage you to peruse the quite effective anxiety and stress management technique – regular physical activity, but from the comfort of your home, that is. Search online for workouts that you can do at home with little or no equipment and aim for at least 30 minutes of low to moderate-intensity aerobic exercise.
6 – Keep your mind distracted – To prevent yourself from engaging in hours and hours reading or listening about the current crises, not that it is not important to get informed, because it is, find ways to distract your mind. Revisit an old hobby, read a book, watch a TV show that you always wanted to watch but never had the time to do so, play some board games – whatever it is that can keep you distracted, lowering your anxiety efficiently.
7 – Try meditation – Maybe you always wanted to try meditation – well now is the best time to do so. Since meditation is a scientifically-proven method designed to relieve anxiety and stress, we highly encourage you to start your day with a quick meditation session.
Also if you are a therapist, psychologist, or promote well-being, then sign up to RateUsOnline for free and improve your online visibility to attract more clients.
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How to Keep Your Smartphone Germ Free: Do’s and Don’ts
Date : Mar 17, 2020
Author : DR Armed Zayed
Did you know the smartphone has 10 times more germs than a toilet seat? According to a study published by the University of Arizona, cellphones are highly contaminated devices and can carry all kinds of bacteria. It’s no wonder why.
We carry our phones everywhere with us, from the office to the bathroom, kitchen, bedroom – all around. But, very few are actually aware of all the germs these devices can acquire just by sitting on a raft near a public bathroom.
The real question is, can you get rid of all the germs and still keep carrying the phone with you? The answer is yes. Here, we will talk about the ways you can protect your smartphone, how to keep your phone germ free. So, without further ado, let’s get right to it.
The idea of holding something so unhygienic close to the skin does seem disgusting. To keep the phone germ free you need the right strategy. Of course, you should also avoid ruining your phone screen in the process.
Here are all the do’s and don’ts for eliminating all the bacteria from your smartphone that anyone can try.
Do’s to Keep Your Smartphone Germ Free
Every smartphone manufacturer has its own cleaning instructions. Some models are more fragile than others. But, they all have the same methods you can use that can safely clean their surface without destroying their display. Here are a few methods you should try.
1. Use a Lint-Free/Microfiber Cloth to Wipe the Phone
Lint-free or microfiber cloth is an excellent wipe for cleaning fragile screen surfaces. It is very smooth to touch and won’t scratch the screen with multiple uses. It creates plenty of friction but without being too rough. It can remove the germs and bacteria stuck on the surface. However, this type of cloth has to be regularly washed since it can harbor bacteria the longer it’s used.
2. Use a Wet Wipe and Then a Dry Cloth to Clean the Phone
Take a wet wipe, or dampen it in a preferably 40 to 60 alcohol mixture and carefully clean the device. Make sure the wipe is not too wet since it can destroy the screen and buttons. Afterward, wipe the surface with a dry cloth to remove any remaining droplets.
3. Wash Your Hands After Using The Phone
No matter how often you clean the phone, you should always wash your hands. Use a hand sanitizer to quickly de-germ your skin before you eat or go to bed.
Don’ts to Keep Your Smartphone Germ Free
Here are a few methods you shouldn’t use, especially if you want to protect your smartphone, how to keep your phone germ free. If you do any of these things, you risk damaging your device, for example:
1. Spray Water Directly Onto the Display
While it’s true that you can wash your hands to remove the germs, that’s not the case with a phone. The entire device can get ruined if you submerge it into water.
2. Use a Glass Cleaner with Ammonia
The smartphone display is indeed made out of glass. But, it’s combined with other materials too. Using a glass cleaner, particularly the one with Ammonia can destroy the display, not clean it.
3. Wipe the Display With an Abrasive Cloth
The abrasive cloth is too rough and creates too much friction. This is not something you should use on a phone.
Have you tried any of these methods before? Let us know in the comments below.
Could Gyms Be a “Minefield” for Coronavirus Transmission?
Date : Mar 12, 2020
Author : DR Armed Zayed
Based on the latest statistics, more than 121,000 people are infected with the coronavirus, 89% of which are in a mild condition, and 11% in severe or critical illness. With the constant spread of the disease, people worry if the infection will catch up to them. You’ve probably heard that crowded areas like gyms, touching public equipment, and things frequently used by strangers pose a danger for the spread of the disease. But, it can also be inhaled via droplets in the air the moment an individual coughs, sneezes, or touches their mouth, eyes, and nose.
With all these factors in mind, we can’t help, but wonder is gyms a risky area for a virus to spread? What does it mean for those who are physically active and exercising daily? Here, we will take a closer look at the statistics and whether or not you should be worried.
Are Gyms a Risky Area for a Virus to Spread?
Based on a 2019 study by Mark Dalman, a professor at Kent State University, gyms or facilities that provide fitness equipment often display highly contaminated gear people can work with. While that doesn’t necessarily mean the gear will carry a coronavirus infection, it does harbour a bunch of different germs that could infect the system.
A different analysis issued shortly after supported the same results, but with more detailed statistics. Researchers gathered samples from 27 diverse types of equipment. The goal was to analyze the bacteria levels present on each equipment type to determine whether they can spread an infection.
The records showed that more than 70% of bacteria present on fitness equipment could have the potential to harm humans.
Treadmills were 74 times more contaminated than water faucets found in toilets. And exercise bikes had 39 times more bacteria than a food tray used in cafeterias while free weights had 362 times more bacteria than a toilet seat.
Does That Mean You Should Stop Going to the Gym?
No! – Dr Norman Swan, a medical graduate from Scotland, pointed out for Daily Mail. You just need to be vigilant. Even if you go to the gym, that doesn’t mean you will get infected.
The key to avoiding the infection is to be extra careful. You can still keep a solid fitness routine and stay healthy. The idea is to reduce the possibility of transmission since, in overcrowded areas, where a lot of people come and go, it is straightforward to get infected.
What Should You Do?
Before you use any fitness equipment, it’s a good idea that you take the right precautions, regardless if a friend or a colleague used the equipment before you. That means:
- Wiping the equipment before you use it
- Using a hand sanitizer after working out
- Staying away from steam rooms, since they can’t completely eradicate the germs
- Avoiding humid areas where bacteria thrive
- Washing the water bottle often.
If you sneeze or cough regularly, it’s best to stay away from the gym until you get better. Dr David Thomas, a professor at the School of Medicine – Johns Hopkins, stated it’s a good idea to avoid physical contact with strangers and regularly carry disinfectants with you.
As you can see, if you take the right precautions, you have little to worry about, even when going to the gym. Now that we answered the question “are gyms a risky area for a virus to spread,” you are ready to continue your fitness routine and stay healthy. Let us know if you found this helpful in the comment section below.
Ways Coronavirus Can Affect Your Business and Precautions you should consider
Date : Mar 11, 2020
Author : DR Armed Zayed
With more than 80,000 recorded cases of Coronavirus, mainly in China, many businesses have become more and more concerned with their welfare. But, very few actually understand the impact this virus can have and why taking the right precautions can be super important for the company’s operation.
Since this virus is considered 20 times deadlier than the cold, it’s very important that keep your business and employees always prepared. Here are the four ways Coronavirus may impact your business, and what precautions you should consider.
The 4 Ways Coronavirus Will Affect Your Business
Ever since the virus first emerged, it has left a psychological impact on people all around the world. It has caused many to panic and results in prejudice, which has had a massive impact on both social and economic level.
Coronavirus will have an inevitable impact on all kinds of businesses with both long and short-term consequences.
These are the four ways Coronavirus may impact your business, and what precautions you should consider.
1. Factories in China are now short on labor, which has massively disrupted the supply chain across multiple industries. Businesses that work with pharmaceutical, technological, or various consumer goods are unable to receive or transport products from and into China.
2. Quarantines and travel bans have drastically affected tourism and travel, making business meetings and international deals more difficult to do.
3. There is a huge decline in consumption in China, which has squeezed in international businesses in various sectors, some of which are luxury goods, electronics, entertainment industries, and education abroad.
4. Manufacturers in China plan to cut the output due to the decline in commodity prices.
In other words, all markets, companies, or businesses that highly depend on materials and products from China will face a major ripple through their finances. Regardless of whether they are in the investment, tourism, or trade sector.
How to Take the Right Precautions?
This disease can be prevented if people take the right precautions. The same thing applies to businesses or major companies that work abroad. The best ways to avoid this virus altogether is to:
– Stay away from direct contact with infected individuals or people that are sick.
– Always wash your hands thoroughly to remove any bacteria that may rest on the skin.
– Avoid touching your mouth, nose, and eyes if you haven’t washed your hands.
– Disinfect your hands with a potent sanitizer that is manufactured with 60% to 95% alcohol.
As you can see, the most important step to avoiding this virus is paying attention to your hygiene. Since our skin easily becomes exposed to viruses, it’s crucial to sanitize it to avoid transferring the virus to yourself, colleagues, or customers.
It’s also important that you pay attention to your respiratory hygiene. Every time you think you will sneeze or cough, use a tissue to cover your mouth. After you’ve used the tissue, make sure to throw it right away.
Reusing the same tissue could expose the nose and mouth to potential bacteria. Therefore, it’s crucial not to reuse anything that has been in contact with some kind of infection, even after sneezing.
Note: For individuals who haven’t been infected, it’s not recommended to wear a face mask. But, for those infected, face masks can be useful.
Now that you know the four ways Coronavirus may impact your business, and what precautions you should consider, have you given it any thought? Has the virus impacted any of your exports from Asia? Have you received all the supplies you’ve ordered? Let us know your thoughts in the comments below.
The Stock of Moderna Inc. Keeps Growing As They Offer Vaccine For Coronavirus
Date : Mar 09, 2020
Author : DR Armed Zayed
An American biotechnology company has announced its release of a vaccine for the coronavirus. And while the vaccine has been shipped for testing and we are waiting to see the results, we have seen a surprising, yet deserved, growth of the stock of Moderna Inc. – the creator of the first-ever vaccine for coronavirus. Let’s discuss a bit more about these events that shook the world other the last few weeks.
Moderna Inc.’s stock grows as they deliver the first vaccine for coronavirus
Moderna Inc. is a Cambridge, Massachusetts-based biotechnology company found back in 2010. According to their official website, their focus is drug discovery, drug development, and vaccine development. What makes Moderna Inc. different from most biotechnology companies around the world is that they are focusing their work strickly on messenger RNA (mRNA). By injecting synthetic mRNA, patients are then able to create their own therapy.
While Moderna Inc. has always been on our radar for their enormous success in the field of drug discoveries, they have earned a much greater recognition since they have announced that they will be focusing on creating a vaccine against coronavirus. If you have been living under a rock, then you might not know about the thousands of lives that this dangerous virus keeps on taking day after day since its initial outbreak in Wuhan, China.
More than 50 countries have been affected by the coronavirus, which keeps on spreading despite the continuous instructions that are provided by the World Health Organization (WHO). And while the focus has been laid on treating those that have been unfortunately affected by it, there have been people that have been working hard on finding something effective that is meant to protect us in the long run.
And the good people at Moderna Inc. did not stop there. According to The Wall Street Journal, the first-ever vaccine for coronavirus is ready for human testing. Moderna Inc. has sent the vaccine over to the National Institute of Allergy and Infectious Diseases (NIAID), where US government researchers will proceed to test the vaccine for the first time in a human cohort trial.
Moderna Inc. has started working on finding a vaccine for coronavirus three months ago, and it did not take them long to present their solution to the dangerous coronavirus that keeps on spreading worldwide. The testing is scheduled to take place in April, where 25 to 30 healthy participants will be injected with two dosages of the vaccine to test out its efficiency. The results should be ready in the middle of July or August.
Since then, surprisingly or not, there has been seen a noticeable stock growth while talking about Moderna Inc. Their stock soared an amazing 28% in trading after they have announced their discovery and shipped their newfound vaccine over to the National Institute of Allergy and Infectious Diseases (NIAID).
Although there are other companies that are working on finding a vaccine for the coronavirus around the world, including Johnson & Johnson, GlaxoSmithKline Plc, Gilead Sciences Inc., and others, it is Moderna Inc. that has had the biggest success yet and the only company that has experienced the biggest stock growth lately.
Now we are eagerly waiting to see what the results will say and if Moderna Inc.’s vaccine will be ready to use as we are all hoping it to be. Until then, who knows – maybe some other pharmaceuticals company will surprise us with their version of a vaccine that is meant to shield us against the dangerous coronavirus.