A Comprehensive Guide on How to Create an Event Planning Portfolio
Date : Jul 30, 2020
Author : Isaac Addo
Portfolio for event planners is very similar to a jobseeker’s resume. An event portfolio showcases who you are, what you do, and how skilled you are. If you are into event management UK-wide, then this guide is for you. Let’s learn how to create an event planning portfolio for your business.
What Is An Event Portfolio And What Is Its Purpose?
A portfolio for event planners represents the previous works of an individual or a company. The portfolio contains several testimonials, pictures, and videos that prove how skilled that person or group is at event planning UK-wide.
From event pictures to client reviews, a portfolio for event planners shows off their event planning abilities in their best light.
Event portfolios vary from industry to industry. For instance, a wedding planner portfolio will be different than the portfolio of a company that is into corporate event management UK-wide. But all portfolios serve the same purpose: showcasing business in a positive light to bring in new customers.
Benefits of a Portfolio Event Organiser
Think of an event portfolio as a job reference. References from previous companies towards the end of an interview prove that you are an ideal employee. Similarly, an event planning portfolio acts as a reference for your future clients to browse through.
An event portfolio offers the following advantages:
Your clients know exactly what to expect from you.
Two things happen when you have an updated event portfolio. One, you get relevant leads: wedding planners cannot convert corporate event leads and vice-versa. Two, your clients get a sense of what to expect when they do business with you. And as we all know; first impression is the last impression.
You can show off your expertise without saying a word.
Are you good at colour and contrast? Do you have a knack for improvisation? Your event portfolio can feature your forte and tips & tricks without writing a single word. You can add pictures, include videos, and click before and after photos to showcase your expertise, creativity, and improvisation skills.
Have a diverse event manager portfolio sample? The more the merrier.
When it comes to event management companies, diversity is always appreciated. If you have a business that handles event management UK-wide, you can feature everything from corporate events to wedding receptions in your portfolio. This way, you can collect leads from all over, convert them to paying customers, and keep expanding your portfolio.
Happy clients equal happy businesses.
An event portfolio doesn’t only include pictures and videos. It also features client names and their reviews. A happy customer is a living endorsement of your brand. With great service and an even greater event, you can win hearts and bring in more customers.
Helps you stay one step ahead of the competition.
The modern customers buy what they see. A credible brand image comes with pictures, videos, and client testimonials to support it. This positive brand image lets you steer ahead of the competition.
How to Create an Event Planning Portfolio?
The best way to break into event planning UK-wide is to gain experience and then showcase it. Your event portfolio should look good, be highly functional, and must include practical business elements.
We’ve created a list of 7 most important things to include in your event portfolio.
As with all other marketing collateral, your event portfolio must follow branding guidelines. It should have your business logo, colours, and tagline. If you’re creating a digital portfolio, include a logo on the website header and add 2-3 primary colours from your branding on every page.
2. Client Testimonials
Nothing boosts a brand’s confidence more than the praise from an existing customer. This might seem like a small thing, but it adds a lot of weight to your portfolio.
Having customer reviews has multiple benefits too. Their compliments will boost your morale and you will work harder for every event. Their positive review will also bolster your credibility online – since this is the first place where potential customers research any business. Lastly, the more the credibility, the higher you rank on search engine’s results.
3. Before and After Photos and Videos of Events
Pictures can speak a thousand words. The day of the event can be very hectic but you must remember to snap before and after pictures of the venue. Your portfolio will come alive when you add them – and that’s their exact purpose.
Include overall pictures of your event designs, but don’t forget to snap close-ups of centrepieces and floral arrangements. And if your host allows, do click some pictures of attendees enjoying themselves too. Adding a time-lapse video is also a stunning addition that is very popular among event planners today.
4. Give Credit Where It’s Due
A successful event is not just the work of an event planner. Organising it is made possible with the help of florists, caterers, photographers, stylists, technical experts, and designers. While some of these stakeholders will already be a part of your team, most of them will be third-party vendors.
Make sure to add a mandatory click of everybody who made an event happen. This will show that you DO care about everybody on your team. Your compassion, empathy, and passion to run your business in the right way will help your customers see it in the right light as well.
5. Don’t Forget to Include Press Coverage
Did your business get featured somewhere? One of your team members bagged an award? Make sure to include all such events covered by local media or major websites on your portfolio. Such accolades make your business look very professional.
6. Inspiration Boards and Sample Timelines
Adding a sample timeline from any previous event can be a great touch to your event portfolio. One of the most common questions that potential clients ask is how the day of the event will look like. By including a tentative timeline, you will have addressed their concern proactively.
Inspiration boards are another impressive feature to include in your portfolio. You can create style boards for different kinds of events that communicate your style. An inspiration board is a handy tool to let viewers know how you think.
7. Include Instances of Times You’ve Solved Problems
Most people are really anxious about things going wrong on the D-day. Did you manage to plan an outdoor event with unexpected rains? Or kept the heat up for an evening event when the lights went out?
If you’ve tackled unplanned hiccups and have enough examples to prove it, your portfolio will stand out. Make sure to include some photos or videos in your portfolio for prospective clients to peruse through.
If you use all the information we’ve included so far, you’ve got yourself an amazing foundation for your event portfolio. How to create an event planning portfolio will not be a problem anymore. You will have a booming business, happy clients, and a sense of accomplishment. Good luck!
What to Consider When Planning an Event with Corporate Event Planners
Date : May 22, 2020
Author : DR Armed Zayed
Hosting a large-scale corporate event is not that simple. There is a whole checklist to consider when planning an event, like the guest list, venue, occasion, etc.
The question is, how can you plan a wide-scale event without any planning experience, particularly in UK? With so many options and venues to choose from, it’s hard to pick the ultimate way to get the job done.
No matter if you are considering hiring event planning companies UK or not, we’ve decided to share with you a few tips to help you keep the guests entertained.
Tips on What to Consider When Planning an Event with Corporate Event Planning
To plan the perfect corporate event, you need three basic skills: strategic planning, attention to detail, and organization. If you think you have what experienced corporate event planners London does, you are on the right track.
But, here are some handy tips you may find useful when hosting a company party.
1. Figure Out Your Aims
The guests are supposed to be your top priority. To be an excellent host, the objective of the event must resonate with the guests. Since there are plenty of different types of company events, you have to stay focused on your single goal.
Think about the following questions. Do you want an in-house party? Are you interested in creating a team-building environment or get investors? Whatever the aim is, you have to tailor the event towards that aim.
2. Consider Recruiting an Event Planning Agency
There is a limit to how much you can achieve alone. If you are hosting a large scale event, you might run into a few troubles. That’s why you should consider hiring corporate event planners London, or in any other city, you plan to host the event.
3. Why Do You Need an Event Planner London or in Other Cities?
Hosting an event in the corporate world involves serious multi-tasking. Experts are familiar with the work that needs to be done. For example, they can manage the budget more efficiently and lift the stress off your shoulders.
If your search query is to find corporate event planners near me? Check your local directory or ask around if someone can recommend a planner that works near you.
4. Pros of Investing in an Event Planner
There are many pros to hiring an expert planner. For example, they:
• Provide creative insight
• Help plan the budget efficiently
• Keep the guests safe
• Help you get rid of the stress
• Manage the risks
5. Don’t Lose Track of Your Budget
With all the things going on, many people without planning experience quickly lose track of their budget. As a result, they tend to spend more than they planned for. In the end, it becomes increasingly challenging to fulfil the event’s agenda.
To avoid that from happening, have a budget list ready before you start planning the event. As long as you stick to it, you will have a much easier time getting the event you envisioned.
6. Send Invites, But Don’t Forget a Follow-Up
Most of your employees will be glad to come to the event you are hosting. However, no matter if you are inviting just the in-house team or someone from the outside, you need to do a follow-up. Some people may not show up at all.
This can be a serious problem if you don’t inform the venue beforehand since you will probably end up paying for all the meals you ordered for the guests that didn’t attend.
Of course, it is impossible to know for sure if they are all coming, but at least you will have a general guideline of what to expect in terms of costs. So, make sure to confirm who will attend, so you don’t end up wasting too much money.
7. Always Expect Setbacks
It doesn’t matter how much you pay attention to detail; it can’t always turn out pitch-perfect. Something can happen that may throw you off your game. But, if you plan for setbacks ahead of time, it will be much easier to deal with.
Have a few alternatives on the ready, so whatever happens, you will always be able to get the event back on track.
8. Hire a Speaker or Entertainer
Even though this is an optional factor, it can be a good idea to hire someone to keep everyone entertained. Live music can prove useful, but if you want to pass a message around or engage every guest, you should think about hiring a speaker or an entertainer.
Do bear in mind, and you will need to plan accordingly for whomever you decide to hire. In other words, you will need accommodation and equipment that the person can use.
9. Select a Theme
It doesn’t have to be anything fancy, but it’s a good idea to make a themed event. Not only will it be more amusing for the guests, but it will also show that you are taking your hosting duties seriously. Concentrate on the focal points like the tables, entrance, food, and drinks. This will be an effective way to maximize the budget.
10. Make the Most of the Currently Available Tech
Corporate events don’t have to be boring, advises Business News Daily. Using the latest technology can be an excellent stepping-stone to a more creative experience. There are countless event management apps and platforms that will make the hosting process a whole lot easier. They can keep the information neatly organized and maintain engagement among guests.
Now, the primary goal of these apps and features is to organize the details more efficiently to make them easy to access. That includes using spreadsheets and giving valuable feedback. This interaction will make it more efficient to plan the event.
11. Analyze the Final Outcome
If your event finished without a problem, that’s perfect! But, it’s not over yet. Before you wrap up and let it go, you need to analyze your planning success. For example, think about the finances you spent, the feedback you got, and compare them to your initial goals. See if what you did was, in fact, the right thing. You can use this valuable information to improve your next corporate event.
Hosting a corporate event, especially in UK, is not a walk in the park. It will be a huge undertaking. It comes with a massive checklist of things you need to think about. It will be a time-consuming and daunting process.
But if you know what are few key factors to consider when planning an event, like the ones we listed above, you will be able to top the hosting role in no-time. Plus, if you have trouble organizing the venues or the food, you can always hire someone else to do it for you. What you plan to do is entirely up to you.