A Comprehensive Guide on How to Create an Event Planning Portfolio
Date : Jul 30, 2020
Author : Isaac Addo
Portfolio for event planners is very similar to a jobseeker’s resume. An event portfolio showcases who you are, what you do, and how skilled you are. If you are into event management UK-wide, then this guide is for you. Let’s learn how to create an event planning portfolio for your business.
What Is An Event Portfolio And What Is Its Purpose?
A portfolio for event planners represents the previous works of an individual or a company. The portfolio contains several testimonials, pictures, and videos that prove how skilled that person or group is at event planning UK-wide.
From event pictures to client reviews, a portfolio for event planners shows off their event planning abilities in their best light.
Event portfolios vary from industry to industry. For instance, a wedding planner portfolio will be different than the portfolio of a company that is into corporate event management UK-wide. But all portfolios serve the same purpose: showcasing business in a positive light to bring in new customers.
Benefits of a Portfolio Event Organiser
Think of an event portfolio as a job reference. References from previous companies towards the end of an interview prove that you are an ideal employee. Similarly, an event planning portfolio acts as a reference for your future clients to browse through.
An event portfolio offers the following advantages:
Your clients know exactly what to expect from you.
Two things happen when you have an updated event portfolio. One, you get relevant leads: wedding planners cannot convert corporate event leads and vice-versa. Two, your clients get a sense of what to expect when they do business with you. And as we all know; first impression is the last impression.
You can show off your expertise without saying a word.
Are you good at colour and contrast? Do you have a knack for improvisation? Your event portfolio can feature your forte and tips & tricks without writing a single word. You can add pictures, include videos, and click before and after photos to showcase your expertise, creativity, and improvisation skills.
Have a diverse event manager portfolio sample? The more the merrier.
When it comes to event management companies, diversity is always appreciated. If you have a business that handles event management UK-wide, you can feature everything from corporate events to wedding receptions in your portfolio. This way, you can collect leads from all over, convert them to paying customers, and keep expanding your portfolio.
Happy clients equal happy businesses.
An event portfolio doesn’t only include pictures and videos. It also features client names and their reviews. A happy customer is a living endorsement of your brand. With great service and an even greater event, you can win hearts and bring in more customers.
Helps you stay one step ahead of the competition.
The modern customers buy what they see. A credible brand image comes with pictures, videos, and client testimonials to support it. This positive brand image lets you steer ahead of the competition.
How to Create an Event Planning Portfolio?
The best way to break into event planning UK-wide is to gain experience and then showcase it. Your event portfolio should look good, be highly functional, and must include practical business elements.
We’ve created a list of 7 most important things to include in your event portfolio.
As with all other marketing collateral, your event portfolio must follow branding guidelines. It should have your business logo, colours, and tagline. If you’re creating a digital portfolio, include a logo on the website header and add 2-3 primary colours from your branding on every page.
2. Client Testimonials
Nothing boosts a brand’s confidence more than the praise from an existing customer. This might seem like a small thing, but it adds a lot of weight to your portfolio.
Having customer reviews has multiple benefits too. Their compliments will boost your morale and you will work harder for every event. Their positive review will also bolster your credibility online – since this is the first place where potential customers research any business. Lastly, the more the credibility, the higher you rank on search engine’s results.
3. Before and After Photos and Videos of Events
Pictures can speak a thousand words. The day of the event can be very hectic but you must remember to snap before and after pictures of the venue. Your portfolio will come alive when you add them – and that’s their exact purpose.
Include overall pictures of your event designs, but don’t forget to snap close-ups of centrepieces and floral arrangements. And if your host allows, do click some pictures of attendees enjoying themselves too. Adding a time-lapse video is also a stunning addition that is very popular among event planners today.
4. Give Credit Where It’s Due
A successful event is not just the work of an event planner. Organising it is made possible with the help of florists, caterers, photographers, stylists, technical experts, and designers. While some of these stakeholders will already be a part of your team, most of them will be third-party vendors.
Make sure to add a mandatory click of everybody who made an event happen. This will show that you DO care about everybody on your team. Your compassion, empathy, and passion to run your business in the right way will help your customers see it in the right light as well.
5. Don’t Forget to Include Press Coverage
Did your business get featured somewhere? One of your team members bagged an award? Make sure to include all such events covered by local media or major websites on your portfolio. Such accolades make your business look very professional.
6. Inspiration Boards and Sample Timelines
Adding a sample timeline from any previous event can be a great touch to your event portfolio. One of the most common questions that potential clients ask is how the day of the event will look like. By including a tentative timeline, you will have addressed their concern proactively.
Inspiration boards are another impressive feature to include in your portfolio. You can create style boards for different kinds of events that communicate your style. An inspiration board is a handy tool to let viewers know how you think.
7. Include Instances of Times You’ve Solved Problems
Most people are really anxious about things going wrong on the D-day. Did you manage to plan an outdoor event with unexpected rains? Or kept the heat up for an evening event when the lights went out?
If you’ve tackled unplanned hiccups and have enough examples to prove it, your portfolio will stand out. Make sure to include some photos or videos in your portfolio for prospective clients to peruse through.
If you use all the information we’ve included so far, you’ve got yourself an amazing foundation for your event portfolio. How to create an event planning portfolio will not be a problem anymore. You will have a booming business, happy clients, and a sense of accomplishment. Good luck!