Why Should Business Listing Sites To Be Used For Local SEO
If you’re thinking of starting a new business in 2021 – or just want to increase the traffic on your existing business website – there’s a lot of SEO hacks that’ll help you out. Business Listing Sites are one of them – and yet, they’re rarely given the importance they deserve! While there are multiple ways to improve your startup’s local SEO, getting listed in online business listing sites is the underrated trick that your competitor is probably not using!
So in this video, we’re giving you a round-up of:
Why You Should Use Business Listing Sites For Local SEO
This is a Local SEO Hack that will boost your business in search engines.
1 – Business listing sites, Grow your brand awareness
To get a sufficient number of clients, you need to have a good online presence, even if you are a small business or freelancer.
Your business’s online presence can be done in multiple ways, including social media, a good website, blogs, and adverts.
But one of the most important things to do to get online visibility is getting on business-listing sites. This step is what small business owners quite often forget. Some of the business-listing sites you should consider are Google My Business, Yahoo! Local, Bing Places, Yelp, you can also use RateUsOnline.com which is a free business listing site too.
The advantages of getting into business-listing sites are multiple. For one, the business-listing sites help you go from usual Search Engine Optimization (SEO) to local SEO.
But what does that mean?
It means that when a search engine user is looking for a local business, your business comes in their results. And data shows that most people are searching for local products and businesses. On Google, 46% of searches are people looking for information about local businesses.
2. Business listing sites allow you to increase your number of reviews
Whether your business is new or old, small or big; reviews are important for you and for the customers. As a business owner, you would like to know what customers feel about your product or/and services. Getting feedback is one of the best ways to improve and grow your business.
Making a google form to get a review of your restaurant is not that great of an idea in our opinion. A better way is to use business listing sites to not only read reviews but also engage with customers.
You can remind the clients you had to give you a rating and review on Google or other business listing sites
3. Business listing sites are Cost-effective
Putting your business information on business listing sites is not only easy but is also free. All you have to do is take out some time and put down your business information on various business listing sites.
To maximize the local SEO of your business, make sure that your information is consistent throughout all the business listing sites.
Now you may think this is for small business owners only, as big companies have enough marketing budget to not worry about this. But that is not correct. In fact, most big companies make sure their information is correctly available on business listing sites because of the many benefits they offer.
4. Business listing sites make it easy for users to find your business online
Getting listed in online business directories makes it easier for prospective customers to discover you
Basically, it increases your local SEO by using tools like maps. For example, if a person wants to find the best barbershops in their area, they won’t type the name of the barbershop. They will likely search for “barber shops near me.” Now however cool and amazing your business website is, if it’s not correctly listed in online, your business will not appear in the search results.
5. Business listing sites help improve Web Traffic and High Ranking
Investing in creating a beautiful and user-friendly website will not work out if your website does not show up in the search results. While organic search results are important and you can get a lot of customers through that, it is so much more beneficial to get into what is called the “snack pack”. The Snack Pack is the top 3 results Google shows when anyone searches for a product or service.
These are the results that are in a box and come before the rest of the organic search results. As a business owner, your aim is to get into that box as 33% of clicks go to the snack pack.
And getting into the snack pack is only possible if you get your business listed in Google and other business listings. The more listings you put your business information in, the more chances of your website to come in the search results and increase your web traffic.
Basically, increased ranking and more web traffic work hand in hand. The more directories you post your business in, the more backlinks you create, and simultaneously, the web traffic also increases.