What is integrated marketing and how to use it?
Date : Apr 23, 2019
Author : Alexander B
The success of a business is highly dependent on its customers. Whether your business is product-based or service-based, there is quite a fierce competition in all industries. As an observing business owner, you might have seen your rivals racing ahead by spending heavily on marketing campaigns. For example, your competitor might be purchasing ads to get to the top of search engine results pages or running TV advertisements. If you are looking for a strategy that is highly effective, then an integrated marketing campaign may be the right fit for you.
What Is Integrated Marketing?
An integrated marketing campaign is a unified approach to the communication channels of an organization. This means that organizations use conventional mediums like radio and TV with the latest online channels like blogs, social media pages, and e-books. The objective is simple: spread a consistent message.
For example, imagine that you have a business that offers plumbing services and you are looking for a solution which can increase the number of your clients. So your main objectives will be:
– Get more clients to use your services.
– Increase revenue by 30%.
Now, if you use an integrated marketing campaign, then you can post blogs on your website on a weekly basis. This content can include suggestions on how to detect a pipe leak. You can then promote this content on your social media pages by posting on Twitter and other platforms to ensure that consistent and unified content is delivered to audiences on different channels. Similarly, you can use this content for your email marketing and send them to your contact list through a tool like MailChimp.
To understand integrated marketing further, let us consider one more case. During rainstorms, drains are often damaged when they are not powerful enough to withstand the raging water inflow. In such instances, you can run an integrated marketing campaign where you can use TV advertisements and online advertisements together to deliver a powerful impact on your audience. At times, when the demand is low, you can advertisement discounts on all your channels to increase your client base quickly.
Overall, this approach can help your business seamlessly deliver a single, meaningful, and strong message to your target audiences on multiple channels at once.
Also, if you have an online or offline business, sign up to RateUsOnline today for free, so we can help you gain a higher online audience.