AI in business analytics seems to provide entrepreneurs with a convenient way to stay ahead of the competition. Even though complete AI transformation could take two years, businesses can start to notice returns just 6 to 12 months after implementing it.
According to business reports published by The Times, UK-based companies that were using AI in 2019 performed 11.5% better than those who didn’t.
To put it bluntly, AI supports three significant needs:
• Obtaining valuable insight via data analysis (boosts sales & marketing)
• Automating processes (enables smarter use of resources)
• Engaging clients and staff on a real-time basis (provides quicker communication with AI chatbots, for example)
• Companies that rely on AI have the opportunity to customise their services based on the customer’s needs.