Why UK Restaurants Need to Focus on Food Ordering and Delivery Apps in 2021
Date : Jan 21, 2021
Author : DR A Zayed
Categories : Business Tips
Most consumers living in the UK are digital nomads, leading digital lives. We have evolved to learn that we can get whatever we want online. You only need a few clicks on your electronic device to select, order, and have an item delivered.
Currently, there is a diverse preference among consumers in this sector. Customers revel in an online system where they can order whatever they want. If you are an established UK restaurant, you need an online ordering and delivery system.
By adopting new technologies, you not only make your customer’s lives simple. But It allows your business to thrive in a very competitive market. Online trading gives customers the ability to get their favourite goods with a tap of a button. Additionally, it’s a sure way to reach more people and in the right places.
A food delivery app in a UK restaurant might only look like a virtual extension of your physical menu. But, mobile food apps offers many other benefits. They include matters about design, content, responsiveness, etc.
There is a tremendous rise in the number of customers in the food industry. With a working online delivery system, restaurants can effectively contain this change.
The Working Of An Online Food Ordering System
An online food ordering app allows online execution and management of food orders.
There are two essential components for a food delivery system. First is a website for their hungry customers to view their favourite dishes. This is also where they make orders online. The second is the admin management interface. Here is where the restaurant receives and manages customers’ orders.
A food delivery system needs to meet some optimal requirements for adequate functioning. The customer website requirements include:
- Should be accessible from any tablet or PC.
- The restaurant menu should be searchable by the customers
- It should allow easy configuring of the order type, delivery of pickup
- Online payment through credit cards, bank transfers, etc. should be available
- Keep the customer up to date with the status of their order
- Allow the viewing of past orders so customers can re-order their favourite stuff.
Likewise, the admin management interface also needs to be easy to operate. It’s for the smooth and simplicity of running of the restaurant. Here, the administrator notifies customers of the latest orders and the fulfilment process. Requirements include:
- Accessible from all devices in the restaurant on the move.
- Have a real-time management interface. It allows the administrator to determine what orders to process.
- The ability for creation of staff accounts, to restrict usage by non-staff
- Settings and configurations that are easy to understand
- Be possible to send an array of notifications to keep customers in check with new orders
The Benefits Of Food Ordering And Delivery Apps
If you are still not convinced that a food apps are a worthwhile investment here are eight reasons why:
1. More Convenience
Food clients are busy people this new year. The last thing they want is to wait in long food queues after a long working day. Diner attendants have many responsibilities, and convenience is something they desire the most.
The big question is, how possible is it to create this convenience? Research indicates there is a 72% chance of online systems solving the trick.
With an online system, diners can execute food orders with ease. In the same manner, consumers can conveniently request their favourite meals on-the-go. Once ordered, customers can choose whether to pick their order in person or have it delivered.
2. Say Goodbye to Time Constraints
Through online ordering, diners can compare prices between different menus and food outlets. Also, their geographical location will not be a limitation at any given time. Things like traffic will no longer affect the buying time.
The leisure-like, pressure-free experience is what makes online ordering that popular.
Additionally, the restaurant owner gets ideas on the number of orders coming in daily. Using this data, it’s easy to determine the busiest days. It ensures employing the proper logistics and manpower when these times come.
3. No Location Issues
A food ordering and delivery app also eliminate the problem of the location of a restaurant. You may want to order your favourite food but your restaurant is several blocks away on the other side of town. Yes, the food might be great, but the distance you will have to cover can be such a turn-off.
It’s wasteful for a restaurant to lose clients to its competitors because of its location.
So, what’s the solution? There, you have it. Online food apps! This will not only extend the reach to your loyal customers but also earn the business more revenue. People will order more than they would if they were to walk or drive to the location. It even sounds easier to order online than walking to a restaurant near you.
4. Increase In Marketing Efforts
An online service delivery provides the best opportunity to advertise your items. You can also advertise other extra services the restaurant offers. Sequentially, maximizing your marketing efforts increases the sales of those particular products.
A good example is the Dominos Online system. It allows customers to choose and apply for available coupons before checking out.
Online services also offer an opportunity to capture the buyer’s emails. for future remarketing. It simplifies the process of notifying clients of upcoming events and special offers. This makes particular promotions rather eventful.
5. Payments Made Easier
It would be shameful if a restaurant stuck with only one mode of payment when there are so many today. There is no perfect payment method. Even over-the-counter and phone payments come with certain limitations.
While there is not much you can do about it, you can set up an online ordering platform. Most online ordering and delivery systems allow several payment methods. It’s not all times when your customers will have a credit or debit card at hand.
This is why online systems provide such relief and flexibility. During payment. For instance, they can make orders using their PayPal accounts.
6. You Avoid The Peak Hour Crowding
Lunch and diner periods are hectic for many restaurants. It even becomes almost impossible for some customers to get a table. Using an online system, your customers can evade the peak hours frenzy. The same is the case with the restaurant attendants
How can you prevent this large crowding? Some customers will only come to pick their orders. Others will prefer their orders delivered to their doorsteps. Thus, there won’t be crowding and long queues as people wait to place their orders. The remaining group won’t worry whether not you will get a table, simple as that!
7. You Get Bigger Orders
Online food websites present their food options in the most mouth-watering pictures possible. You can have customers order bigger meals if you manage to get them drooling over your food pictures. Indeed, 20% of online users have admitted to spending more through online orders.
Another contributing factor for this benefit is couch comfort. With an online system, customers don’t think about the person next in the queue. Also, social dilemmas that occur when making orders directly are inexistent. Customers have all the time to think about what they want to eat.
You also have the opportunity to boost your restaurant’s revenue. It’s achievable if you notify customers of any delicious add-ons before they make an order.
8. There Is A Chance for Customization
Often, diners want to make little changes to their orders. It can be difficult to request for more adjustments on your meal after ordering it in an outlet. It’s also easy to forget to make such requests when ordering directly or through the phone.
Besides, with food apps, you can key in your desired preferences in the integrated comment box. At your own pace and with no pressure whatsoever, you can have exactly what you want. . In other words, the online systems give customers more control over what they order.
Types of Online Food Systems
Choosing an online ordering system can be a daunting task with all the available options. Two of the most common types of online delivery systems include Market Place and the Self-Service Systems.
1. Marketplace Ordering System
This is the type most restaurants start with. Generally, the business reaches out to you first. It allows you to upload your profile online and you can immediately start making orders. This type involves many promotions to draw traffic into their website.
They earn money by taking a percentage sum from each successful order. This is the easiest online selling method but is typically the most expensive.
2. Self-Service Ordering System
This type of online food ordering system is so popular because it’s cheaper to adopt. They earn by charging a fixed monthly amount or a setup fee, which proves to be cheaper than paying per each order.
Additionally, such a system allows for more customization on your online system. Likewise, it offers more features.
It’s advisable to start off with a Self Service online ordering system. Later on, you can then jump to the Marketplace for smoother operations and most output.