3 Reasons Why Recommendations are Important for your Business
Date : Nov 09, 2019
Author : DR A Zayed
To figure out why recommendations important for a business, it’s critical to understand the one predominant factor that determines the company’s success – word of mouth. What many don’t realize is that these referrals have become the “holy grail” of product advertising.
More than 92% of consumers state that the word of mouth recommendations are what led them to buy a product, published the Social Media Monthly.
Even with several advertising platforms available, people want to hear feedback about their online stores from the people they trust, friends, and family.
Therefore, businesses need to strive for recommendations. Here is why.
3 Key Factors Why Recommendations Are Important
To promote and nurture your business, you need a worthwhile tactic. The products you sell need to get the attention you are looking for. This is why a positive recommendation for an online business can come in handy.
1. Creates Trust
To understand why recommendations important for a business, it’s crucial to take a look at what consumers think about a particular product or a company.
BrightLocal revealed that 72% of people said that reading positive reviews about a local business online makes them trust the company more. With 70% stating that positive reviews help them trust the business, it is clear on how important recommendations for a business to be successful are to bring that success story altogether. Businesses need to build trust through reviews by doing the following:
• Choosing a customer-focused review platform.
• Continually ask for feedback from customers to show them that you care and use negative feedback to improve your business model.
• Reply to every positive and negative review, working to resolve the negative ones.
For a low-cost marketing tactic, it’s vital to rely on Facebook recommendations for the business. This will help share basic info about the product and publicize the company’s name. It also creates an opportunity for customers to express their thoughts for the product you sell.
2. Increases Conversion
You want to provide visitors on your site with personalized recommendations. The statistics show:
Customers who engage with online recommendations for a business are more likely to open 3 to 6 product pages and improves the business by giving valuable suggestions.
These customers are also more likely to add products to their shopping cart and will return to the store to shop again.
3. Increases Revenue
Relevant product recommendations can increase revenue for businesses by 26%. You need to develop a product recommendations plan that should include collecting and compiling data, analyzing the data, and delivering content based on it, studying the results, and taking appropriate measures to improve your campaign.
Take the telemedicine market size, for example. Based on Grand View Research, the global market size is forecasted to grow by 15.1% by the end of 2027. With the newly implemented recommendations for social distancing and quarantine, this market has experienced a sudden spike in interest.
It is important for online businesses to develop a strategy and campaign that involves putting personalized production recommendations out there and requesting their customers to leave reviews about their products, services, and overall experience with them on their social media platforms or a third-party review site like RateUsOnline – a dedicated platform to endorse quality businesses, services or products.
RateUsOnline builds awareness by promoting businesses through written or video content and features on the RateUsOnline website.
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