Start Planning
If you want to take advantage of Black Friday ideas for small businesses and increase your sales significantly, you need to plan your marketing strategy early. By planning early, you’ll have enough time to go over your ideas, make slight changes, and get rid of bottlenecks before it’s too late. If you don’t know where to start, these few questions might give you an idea:- What product and service do you plan to offer?
- Will I offer both online and in-store deals?
- How and where will I advertise my special deals?
- When will my marketing campaign begin and end?
Grow Your Black Friday Email List
By now you know the proficiency of email marketing in driving sales. However, if you want a fruitful Black Friday email marketing strategy, you need to build your email list with leads that encompass your upcoming deals. A few weeks before the shopping begins, design an on-site marketing campaign that targets prospective Black Friday shoppers captivated by Black Friday offers. And when Black Friday approaches, you’ll get the opportunity to tease the event and thank your subscribers with early access codes and extra discounts. If you don’t desire to reduce the price of your products and services any further, try offering your customers freebies along with their Black Friday purchases.Send out an email campaign with your deals and promotions
Another great Black Friday ideas for small business is to send out an email campaign with your deals and promotion to current and potential customers before the influx of marketing from your competitors. Sure, social media marketing is thriving, but email marketing is still the best platform to promote your deals. It’s a time-tested strategy that helps business owners expand their customer base as well as sales. About 25.1% of Black Friday sales originate from email marketing, making it one of the biggest drivers for Black Friday trades. To make this tactic smarter, do the following:- Use a catchy subject line: An email subject is an important component of any campaign success. It’s the first thing that the targeted audience usually reads. You want to make your email subject attractive to capture your reader’s attention. Ensure you’re transparent and not deceiving.
- Segment your users: Not everyone is created equally. Design different email campaigns for your past and potential customer. You can also categorize the emails based on your audience's demographics, location, and what product they brought from you in the past. You can make your segmenting job much simpler by asking them to fill up a sign-up form to get more information. Also, you can use Smart Apps like Mailbot.
- Personalize your emails: Most wishes for holidays sent by marketers sound so generic. Be a bit different and approach your shopper using their name like “Happy Holiday, Samson”. Or you greet them “Hi Samson”, instead of just saying “Hi”.
- CTA: In all your emails, include a call to action so your customer can save the date on their calendar. This way their phone will remind them of your Black Friday deals.
- Timing is crucial: Consider scheduling your emails based on timer-zone.
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