8 Strategies to Build Brand Trust in a Competitive Market
Date : Jun 03, 2020
Author : DR A Zayed
Trust in brands is dropping, and the client’s aspirations for social responsibility are slowly on the rise, stated Edelman’s brand trust survey. Out of 25,000 clients evaluated, 75% reported they put trust first before any trend. The question is how to build trust in a brand and get better word-of-mouth marketing?
Everyone knows that when you have trust, you have a fixed client base. Consumers are willing to pick you over any other competitor. But, brand trust can’t be achieved overnight. You have to be stable, comprehend every consumer’s persona, and deliver your promises. That’s how you become the go-to brand in your niche. Here is how you can make that happen.
How to Build Trust in a Brand ? 8 Handy Tactics
There are plenty of perks to becoming a trustworthy company. But to understand the real importance of brand trust, you first have to get a foothold in the industry in your particular niche. If you want to figure out how to build confidence in a brand, you’ve come to the right place. We have selected a couple of tactics that can help you achieve that and more.
1. Quality First, Revenue Later
Ask yourself this question. Are you putting your clients first? Each enterprise, no matter how big or small, should make their clients a top priority.
Instead of manufacturing hundreds of thousands of poor quality products, you should create worthwhile merchandise. The key to making it work is to put the consumers first and revenue later. This is a useful tactic for encouraging repeated sales and building a relationship with consumers.
2. Ensure Consistency
If your brand is consistent, buyers know what they can expect in terms of quality and service. You can achieve this is by:
• Conveying your company’s message, behaviour, and actions
• Creating a consistent product design
• Sticking to the target audience
According to marketing experts, adding consistency to a company is a crucial way to boosting the overall value of a business since it reinforces your current market position and attracts customers that are interested in the products you make. They are willing to spend more on the services you provide. Simply put, as long as you don’t stray away from your initial goals, you will always be able to be consistent.
3. Get Positive Feedback
Over 93% of buyers believe online reviews will affect the product they buy, statistics show. In other words, it’s essential to justify your services with the product you make. The goal is not just to sell merchandise, but to provide consumers with a top-quality product to impress.
No matter how good your advertisement campaign is, if you don’t deliver on your promises, you are most likely going to lose clients in the long haul. In other words, don’t get too many negative comments and reviews; otherwise, you risk dropping your credibility. This is the primary step to building consumer trust in brands.
4. Engage Customers to Communicate
With over 2.95 billion people using social networks, if you want to build trust, you need to make the most of the social media trend. The reason for that is relatively simple. What you want is to respond and communicate with every customer.
This will also be an asset to mouth-to-mouth advertising, and you can go viral. If you are looking for constant coverage, there is nothing better than social media. Also, don’t forget to list your brand in a business review directory to get even more feedback.
5. Promote User-Created Content
Based on a statistical analysis, 76% of millennials stated they would rather trust the information shared by an average person than a brand.
A different study also showed similar results, indicating that 92% of consumers would trust other people’s recommendations over branded advertising.
That’s where user-created content came come into play. This is a perfect opportunity for a brand to show their community that other people are loving their merchandise. It may sound like a straightforward approach, but it’s a worthwhile tactic. Remember, brands like Starbucks are doing this all the time. So, get as many blog articles, pages, testimonials, and influencers to promote your product if you really want to get out there.
6. Host Live Events
Plan a webinar, live demo, or any video content you can come up with. Yes, this will take a lot of time and effort, but it’s worth it. By providing customers with a clear insight into what your brand is capable of, you will set yourself apart from the rest.
Based on statistics, 6 out of 10 individuals would rather watch a video than reading content online. Remember, there is something captivating about videos that always seem to motivate users. If you really want to figure out how to build brand trust, you should always host live events.
7. Establish Authority by Sharing Links
Consumers are not the only factor that will affect your influence; Google ranking will be too. Your website should appear on the top of the search bar, and the only way to do that is to publish trustworthy content.
That can easily be done by linking the content you create with valuable sources. This would make the ultimate opportunity for establishing a dominant online presence. By creating fact-driven content, you are providing consumers with the information they need.
Eventually, they will be coming back for more. If you are looking for long-term growth, this is an option to look forward to. Especially if you are publishing articles or posts related to your product. In other words, make sure to spend a great deal of time researching reliable sites to link to your content.
8. Take Responsibility
No matter what you do, what kind of events you participate in, or the type of message you convey, you always have to take responsibility. Most millennials believe that taking just one wrong step can have a drastic impact on your online influence.
So, try to participate in events that benefit the community and take pride in what you do. For example, reduce the carbon footprint by tailoring your manufacturing towards a healthier environment, participate in gender equality events, and raise funds for a worthy cause. All of these efforts will pay off and leave a positive mark on your image.
The bottom line is, there is no one-way street to success. Instead, you will be taking a constant journey that will slowly but surely help you achieve a successful outcome. As you can see, there are many ways to obtain trust, and as long as you put your customers first, you will always be on the right track.
Don’t forget; your company is a reflection of the client’s trust. You want every buyer to put their faith in your product. Once you figure out how to do that, you can cultivate a long-lasting relationship with clients that will ensure your company’s future. All the tips we listed above can help you do exactly that.
Have you tried any of these tactics? Share your thoughts in the comments below.