- Virtual events are not as cost-intensive as physical events.
- They’re more accessible, easy to navigate and attend than physical events.
But Who’s Going To Attend a Virtual Conference?
Several marketers are reluctant in hosting virtual events as they fear that over half the attendees will be no show. Interestingly, the average no-show percentage for any Virtual event is just 35 per cent. Small gatherings are the most popular kind of virtual events. They are followed by networking and round table discussions. 87% of marketers feel that opportunities generated by a Virtual conference heavily contribute to the success of the event. Do you find these statistics uplifting? Are you thinking of going digital for your next event? We’ve prepared this comprehensive guide that highlights virtual events, mistakes and challenges faced by organisers. Read on to find out what these are and how to overcome them in your event.READ ALSO: ROLE AND IMPORTANCE OF EVENTS AS MARKETING TOOL FOR BUSINESSES
First Of All, What Are Virtual Events?
Any online event conducted via a platform where hosts interact with attendees is a virtual event. Webinars, behind-the-scene tours, conference, workshops, training, courses, and meetups are all virtual events. Zoom Meetings and Microsoft Teams are the most common platforms for organising virtual events.What Are The Ingredients For Hosting Successful Virtual Events?
Just like an in-person event, the success of any Virtual exhibition or conference is determined by:
- The objective behind organising the virtual event;
- Setting and managing the attendee expectations clearly and skilfully;
- Putting forth apt and engaging content; and
- Keeping sufficient time aside for questions and comments.
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